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	<title>reverse osmosis Archives - (don&#039;t) Waste Water</title>
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		<title>Why Active Membranes Wants Its $5M Round to Be Its Last</title>
		<link>https://dww.show/active-membranes-seedstrapping-last-round/</link>
		
		<dc:creator><![CDATA[Antoine Walter]]></dc:creator>
		<pubDate>Sun, 06 Sep 2026 03:58:13 +0000</pubDate>
				<category><![CDATA[Water Tech Business]]></category>
		<category><![CDATA[Active Membranes]]></category>
		<category><![CDATA[antiscalant]]></category>
		<category><![CDATA[Arian Edalat]]></category>
		<category><![CDATA[desalination]]></category>
		<category><![CDATA[Echo River Capital]]></category>
		<category><![CDATA[membrane fouling]]></category>
		<category><![CDATA[Natural Ventures]]></category>
		<category><![CDATA[reverse osmosis]]></category>
		<category><![CDATA[Season 13]]></category>
		<category><![CDATA[seedstrapping]]></category>
		<category><![CDATA[water tech funding]]></category>
		<category><![CDATA[XPRIZE Water Scarcity]]></category>
		<guid isPermaLink="false">https://dww.show/?p=21248</guid>

					<description><![CDATA[<p>Active Membranes' electrically conductive RO membrane ran 84% recovery with no antiscalant and 3 cleanings, not 9. It raised $3.2M and wants a $5M last round.</p>
<p>The post <a href="https://dww.show/active-membranes-seedstrapping-last-round/">Why Active Membranes Wants Its $5M Round to Be Its Last</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></description>
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<p class="dww-lede">Arian Edalat spent the first half of his 22 years in desalination watching membranes foul, and the second half learning to talk back to them: Active Membranes, co-founded on a UCLA coating, makes a reverse-osmosis membrane electrically conductive, feeds it a few volts and lets the surface repel the salts that would crust onto it. In its first long pilot, in Yuma, Arizona, that meant <b>run at 84% recovery with no antiscalant, about 92% with a second stage on the brine</b>, and cleaning events cut from nine to three, by the company&#8217;s count. But the money is what caught my attention: Arian has raised <b>about $3.2 million, grants included</b>, and the $5 million round he is raising now is meant to be <b>the last one before profitability</b>. So, with ZwitterCo at close to $98 million for a membrane, I went into my Leviathan database to see whether the market agrees.</p>
<p><iframe title="This $200 Hack Makes Desalination 50% Cheaper" width="840" height="473" src="https://www.youtube.com/embed/w8GH1tG4E1s?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p><iframe src="https://player.ausha.co/index.html?showId=br23DCZ1GnG3&amp;color=%231965a3&amp;playlist=true&amp;podcastId=bPY9MSY0gamB&amp;v=3&amp;playerId=ausha-bPY9MS" frameborder="0" loading="lazy" style="width:100%;height:220px;border:0" title="Listen to S13E7 with Arian Edalat"></iframe></p>
<h2>Why do reverse osmosis membranes foul, and what does it cost?</h2>
<p>Every desalination plant is engineered around one enemy. Fouling, the organic layers that settle on a membrane, and scaling, minerals such as gypsum crystallising on its surface, cost an operator chemicals, energy, downtime and membranes: nine cleaning events in nine months on the Yuma plant Arian Edalat piloted on. And he calls it the tail that wags the dog.</p>
<p>Reverse osmosis, RO from here on, pushes salty water through a membrane at pressure so that only the water gets across, and the membrane has no say in what arrives (in Arian&#8217;s words it is a dumb plastic), so everything upstream of it exists to protect it. I made the same point in <a href="https://www.youtube.com/watch?v=RLnCo3MMcSw" target="_blank" rel="noopener">my desalination editorial last year</a>: RO uses about ten times less energy than boiling seawater, but its membranes foul, scale and break like any industrial process. Well, the bill lands on the operator, because an hour of cleaning in 50°C heat is an hour a community goes without water. <a href="https://dww.show/nala-membranes-chlorine-tolerant-ro-membrane/">NALA Membranes attacks the same pain from the material side</a>, with a polymer that survives chlorine.</p>
<figure class="dww-quote-card" id="qc1">
<blockquote><p>Every hour that plant is out because of some corrective action regarding fouling and scaling, that&#8217;s an hour that that community doesn&#8217;t have water. It is the tail that wags the dog.</blockquote><figcaption>Arian Edalat, CEO &amp; co-founder, Active Membranes, on (don&#8217;t) Waste Water S13E7 (08:45). <a href="https://www.youtube.com/watch?v=w8GH1tG4E1s&amp;t=525s" target="_blank" rel="noopener">Hear him say it</a>.</figcaption></figure>
<h2>How does an electrically conductive membrane stop scaling?</h2>
<p>Active Membranes coats a standard polyamide RO membrane until its surface resistivity (the resistance across one square of surface, in ohms per square) drops from 10^7 to between 100 and 200, about five orders of magnitude. A low-voltage alternating signal, 4 volts at 1 hertz, then lets the charged surface repel charged ions before they nucleate, or seed a first crystal.</p>
<p>Now, polyamide is the thin active layer of nearly every RO membrane sold today, and it is an insulator, so nobody had bothered to plug one in. So I will spare you the physics (I did some a long time ago, and it did not end well), because Arian&#8217;s own summary lands it better: the coated sheet ends up, in his words, &#8220;infinitely more conducting to electrical current&#8221;. And once electrons move through the surface, the membrane can push away the calcium, sulfate and other charged species that would seed a crystal, and because you can read its performance as you vary voltage, waveform and frequency, it tells you when a water is beating it.</p>
<figure class="dww-quote-card" id="qc2">
<blockquote><p>I like to make smart membranes that we can talk to and they can talk back to us and tell us what&#8217;s going on and how they can run at their best efficiency.</blockquote><figcaption>Arian Edalat, CEO &amp; co-founder, Active Membranes, on (don&#8217;t) Waste Water S13E7 (13:50). <a href="https://www.youtube.com/watch?v=w8GH1tG4E1s&amp;t=830s" target="_blank" rel="noopener">Hear him say it</a>.</figcaption></figure>
<h2>Inside the Yuma pilot: 75% to 92% recovery, nine cleanings to three</h2>
<p>In Yuma, Arizona, a brackish-water plant ran at 75% recovery. Without chemistry, the active membranes ran the same water at 84%; with a second stage on the brine, Arian puts the whole plant at about 92%, his figure, not a multiplication. Cleaning events fell from nine to three in nine months, and lifecycle savings came out between 32% and 60%.</p>
<p>Recovery rate is the share of the feed water that leaves a desalination plant as fresh water, the rest leaving as brine, so a plant at 75% sends a quarter of what it pumped in back out as brine, and every point of recovery is money twice. (Yes, I checked the company report in my Leviathan database before repeating this.) And it places Active Membranes at TRL 6 to 7, TRL being the NASA scale from 1 to 9 for how baked a technology is, so a prototype proven in real conditions, with 20-gallon-per-minute field trials on produced water and brackish groundwater. So, pilot figures, as the company reports them, and not yet a commercial plant.</p>
<figure class="dww-figure" id="fig1-yuma-pilot"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 686" role="img" aria-labelledby="fig1-title fig1-desc" style="display:block;width:100%;height:auto" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Arial, sans-serif"><title id="fig1-title">Yuma pilot: same plant, no antiscalant, recovery 75% to 92%, cleanings 9 to 3 in 9 months</title><desc id="fig1-desc">Active Membranes&#8217; first long-term validation pilot on an existing brackish surface-water reverse osmosis plant in Yuma, Arizona. Baseline with conventional membranes and antiscalant: 75% recovery (the plant ran at 74% to 75%). With Active Membranes&#8217; electrically conductive membranes and no antiscalant: 84% recovery in the first stage; a second pass on that stage&#8217;s brine ran at 65% recovery, for about 92% overall. Cleaning events over the 9-month pilot: 9 with conventional membranes, 3 with active membranes. Reported lifecycle cost saving on the existing plant: 32% to 60%, depending on the recovery it runs at. Company-reported figures as stated by CEO Arian Edalat on the (don&#8217;t) Waste Water podcast, S13E7, Aug 2025; not independently audited.</desc><rect x="0" y="0" width="1200" height="686" fill="#ffffff"/><text x="20" y="48" font-family="'Glypha Pro', Georgia, serif" font-size="38" font-weight="700" fill="#0a191d">Same plant, no antiscalant:</text><text x="20" y="92" font-family="'Glypha Pro', Georgia, serif" font-size="38" font-weight="700" fill="#0a191d">recovery 75% to 92%, cleanings 9 to 3 in 9 months</text><text x="20" y="127" font-size="28" fill="#666666">Yuma, Arizona: 9-month validation pilot on an existing brackish-water desalination plant</text><text x="20" y="182" font-size="30" font-weight="700" fill="#0a191d">Water recovery</text><text x="20" y="214" font-size="28" fill="#666666">share of the feed water turned into product water</text><g class="bar-row"><title>Existing plant, conventional membranes with antiscalant: 75% recovery (ran at 74% to 75%)</title><text x="20" y="254" font-size="28" fill="#2d2d2d">Conventional membranes, antiscalant dosed</text><rect x="20" y="266" width="650" height="46" fill="#ffffff" stroke="#cccccc" stroke-width="1.5"/><rect x="20.0" y="266" width="487.5" height="46" fill="#999999"/><text x="497.5" y="299" font-size="32" font-weight="700" fill="#0a191d" text-anchor="end">75%</text></g><g class="bar-row"><title>Active membranes, first stage, no antiscalant: 84% recovery</title><text x="20" y="358" font-size="28" fill="#2d2d2d">Active membranes, no antiscalant</text><rect x="20" y="370" width="650" height="46" fill="#ffffff" stroke="#cccccc" stroke-width="1.5"/><rect x="20.0" y="370" width="546.0" height="46" fill="#33adff"/><text x="556.0" y="403" font-size="32" font-weight="700" fill="#0a191d" text-anchor="end">84%</text></g><g class="bar-row"><title>Second pass on the stage-1 brine at 65% recovery: about 92% overall</title><text x="20" y="462" font-size="28" fill="#2d2d2d">Active membranes + a second pass on the brine</text><rect x="20" y="474" width="650" height="46" fill="#ffffff" stroke="#cccccc" stroke-width="1.5"/><rect x="20.0" y="474" width="546.0" height="46" fill="#33adff"/><rect x="566.0" y="474" width="52.0" height="46" fill="#ffcc00"/><text x="608.0" y="507" font-size="32" font-weight="700" fill="#0a191d" text-anchor="end">92%</text></g><line x1="507.5" y1="312" x2="507.5" y2="520" stroke="#0a191d" stroke-width="2" stroke-dasharray="6 6" opacity="0.55"/><rect x="20" y="539" width="22" height="22" fill="#ffffff" stroke="#cccccc" stroke-width="1.5"/><text x="52" y="558" font-size="28" fill="#666666">unfilled part of the bar: brine to dispose of</text><rect x="700" y="150" width="480" height="410" rx="10" fill="#f5f0e8"/><text x="720" y="182" font-size="30" font-weight="700" fill="#0a191d">Cleaning events</text><text x="720" y="214" font-size="28" fill="#666666">same plant, same 9 months</text><g class="dots-row"><title>Conventional membranes: 9 cleaning events in 9 months</title><text x="720" y="272" font-size="28" fill="#2d2d2d">Conventional membranes</text><circle cx="731" cy="314" r="11" fill="#999999"/><circle cx="760" cy="314" r="11" fill="#999999"/><circle cx="789" cy="314" r="11" fill="#999999"/><circle cx="818" cy="314" r="11" fill="#999999"/><circle cx="847" cy="314" r="11" fill="#999999"/><circle cx="876" cy="314" r="11" fill="#999999"/><circle cx="905" cy="314" r="11" fill="#999999"/><circle cx="934" cy="314" r="11" fill="#999999"/><circle cx="963" cy="314" r="11" fill="#999999"/><text x="988" y="324" font-size="28" font-weight="700" fill="#0a191d">9 cleanings</text></g><g class="dots-row"><title>Active membranes: 3 cleaning events in 9 months</title><text x="720" y="392" font-size="28" fill="#2d2d2d">Active membranes</text><circle cx="731" cy="434" r="11" fill="#33adff"/><circle cx="760" cy="434" r="11" fill="#33adff"/><circle cx="789" cy="434" r="11" fill="#33adff"/><text x="814" y="444" font-size="28" font-weight="700" fill="#0a191d">3 cleanings</text></g><text x="720" y="500" font-size="28" fill="#666666">one dot per cleaning event</text><text x="720" y="536" font-size="28" fill="#666666">one third as many</text><text x="20" y="602" font-size="28" fill="#2d2d2d">Reported lifecycle cost saving: <tspan font-weight="700" fill="#0a191d">32% to 60%</tspan>, depending on operating recovery.</text><text x="20" y="638" font-size="26" fill="#666666">Active Membranes&#8217; own pilot figures, (don&#8217;t) Waste Water podcast, Aug 2025. Not independently audited.</text><text x="20" y="672" font-size="26" fill="#666666">Source: S13E7 transcript (Arian Edalat, 22:36); Leviathan company report, verified 2026-09-05.</text></svg><figcaption>Same Yuma, Arizona plant, no antiscalant: Active Membranes&#8217; own pilot figures show recovery rising from 75% to about 92% and cleaning events falling from 9 to 3 in 9 months. Source: S13E7 transcript (Arian Edalat, 22:36); Leviathan company report, verified 2026-09-05.</figcaption></figure>
<h2>Can you run reverse osmosis without antiscalant?</h2>
<p>The single &#8220;aha&#8221; in head-to-head pilots is the missing chemical: no antiscalant dosing, no chemical clarifier upstream, one or two dosing pumps fewer, on the same skid, vessels and pump. And a produced-water site Arian had treated with two-stage chemical clarification in 2018 ran again with none, at half the footprint and half the cost.</p>
<p>An antiscalant is a chemical dosed continuously upstream of an RO membrane to keep dissolved minerals from crystallising on it; it buys higher recovery, at the price of a chemical bill that never stops and a brine that is harder to dispose of. Now, my objection on air was about who books the saving, because the business model of an engineering consultant is copy-paste (he recovers the margin lost on his first three plants by reproducing the design), and Arian&#8217;s answer is that the consultant can keep copy-pasting the RO skid and simply stop copying the clarifier and two of the dosing pumps. Look, I dissected that adoption-chain problem in my newsletter last November, and it does not go away because the physics is good.</p>
<figure class="dww-quote-card" id="qc3">
<blockquote><p>You&#8217;re not using anti-scaling. No, we are not.</blockquote><figcaption>Arian Edalat, CEO &amp; co-founder, Active Membranes, answering Antoine Walter on (don&#8217;t) Waste Water S13E7 (40:23). <a href="https://www.youtube.com/watch?v=w8GH1tG4E1s&amp;t=2423s" target="_blank" rel="noopener">Hear the exchange</a>.</figcaption></figure>
<h2>Can a $200 paint sprayer become a membrane factory?</h2>
<p>The first conductive sheets came off a Home Depot drum coated with a handheld wall sprayer, a $200 rig built to enter the US Bureau of Reclamation&#8217;s &#8220;More Water, Less Concentrate&#8221; prize. Its successor, the Spitfire, sprays and heats the coating, was chosen after 20 spraying methods were screened, and now coats sheets for standard 4-inch and 8-inch elements.</p>
<p>The method came out of David Jassby&#8217;s laboratory at UCLA, and in January 2024 the university&#8217;s newsroom listed Jassby and Eric Hoek among the company&#8217;s co-founders. Getting from a lab bench to a spiral-wound element, the rolled membrane cartridge that slides into a pressure vessel, usually eats a membrane start-up&#8217;s first tens of millions, because the industry&#8217;s answer is a big, chunky coating line. Well, Arian says he did not have that money, so he had to be creative, and the Spitfire is what creative looked like (the name is affectionate, the machine less so). And by November 2025, Aquatech reported the first standard 8040 modules, eight inches by forty, and a seawater pilot lined up in Israel.</p>
<figure class="dww-quote-card" id="qc4">
<blockquote><p>We created this Home Depot drum that we put the membrane on and we started coating it with a handheld&#8230; Didn&#8217;t cost more than $200, but it did the job, right?</blockquote><figcaption>Arian Edalat, CEO &amp; co-founder, Active Membranes, on (don&#8217;t) Waste Water S13E7 (29:15). <a href="https://www.youtube.com/watch?v=w8GH1tG4E1s&amp;t=1755s" target="_blank" rel="noopener">Hear him say it</a>.</figcaption></figure>
<h2>Franchising membrane production: KFC for membranes</h2>
<p>Now, two things keep RO membranes in a handful of hands, the five or so producers I counted out with Arian on air, arguably three big ones: the capital a coating line costs and its concentration in a few mega-sites. So Active Membranes&#8217; answer is a &#8220;mother&#8221; facility in California and partner-run coating and rolling lines in their own markets.</p>
<p>So the pitch to a partner in Malta or the Gulf is that the Spitfire comes to you, you coat and roll locally, and you own a product your competitors cannot buy. Now, an OEM, the company that builds the RO skid, then gets to choose between selling one plant a year at $1 million or ten plants at $500,000, because a plant without a chemical clarifier and with fewer dosing pumps fits budgets and sites that never penciled out. And that is the opposite of the path <a href="https://dww.show/zwitterions-super-powers-could-solve-wastewater-membranes-number-one-problem/">ZwitterCo took</a>, which I raised on air: raise tens of millions, build the plant, own the capacity. Both can be right, but the second is the one investors are trained to fund.</p>
<figure class="dww-quote-card" id="qc5">
<blockquote><p>We build the mother KFC here. I&#8217;m the colonel with the thing, and you become a franchisee of Active Membrane. You take the production to your side.</blockquote><figcaption>Arian Edalat, CEO &amp; co-founder, Active Membranes, on (don&#8217;t) Waste Water S13E7 (34:11). <a href="https://www.youtube.com/watch?v=w8GH1tG4E1s&amp;t=2051s" target="_blank" rel="noopener">Hear him say it</a>.</figcaption></figure>
<h2>Seedstrapping: grants first, one seed, then stretch</h2>
<p>Seedstrapping is the pattern I named the week this episode aired: bootstrap on grants and non-dilutive money to the first paying customers, take one modest seed, then stretch it toward profitability. Active Membranes has done the first two steps, about $3.2 million in total, and the $5 million round it is raising now is meant to be the stretch.</p>
<p>Non-dilutive funding is money a company receives without giving up shares: grants, government research contracts such as the US Small Business Innovation Research awards, or profits from a sister business, and Arian used all of them, the sister business being Pacifica Water Solutions, the consultancy he co-founded in 2019, which reinvested into the venture. And he is not alone on this microphone: Swapnil Shrivastav of Uravu Labs told me <a href="https://dww.show/uravu-labs-water-from-air-data-centers/">too much cash makes you solve problems by throwing money</a>, and Fajer Mushtaq of Oxyle <a href="https://dww.show/how-oxyle-destroys-pfas-with-the-energy-youd-actually-waste/">took a technology from lab to full-scale product on $3 million of equity and $6 million of non-dilutive money</a>. But the other side of the ledger is <a href="https://dww.show/source-global-failure/">SOURCE Global</a>, whose collapse I took apart in June.</p>
<h2>Why do water VCs want founders to raise less?</h2>
<p><a href="https://dww.show/who/peter-yolles/">Peter Yolles</a>, founder and managing partner of Echo River Capital, which my Leviathan database has in 23 water rounds across 18 companies, says he looks for a long runway of technology development before founders raise dilutive capital. When has a VC ever told anyone to take less of their money? Well, in water, they practically beg you to.</p>
<p>I spent two weeks of evenings on <a href="https://www.linkedin.com/pulse/seed-strapping-era-antoine-walter-wkc2e/" target="_blank" rel="noopener">the newsletter that named seedstrapping</a>, because I am fun at parties, and the numbers held: Correlation Ventures&#8217; analysis of 21,000-plus deals, which I walked through in August 2025, has 65% of venture investments failing to return their capital and 4% returning ten times. And water is harsher still, because you need paying customers before the risky VCs return your call, so the founder who arrives with proof instead of projections has already done the investor&#8217;s de-risking for free (and yes, Peter backed both Active Membranes and Uravu Labs). So his line, below, should be taught in water entrepreneurship schools, if those existed.</p>
<figure class="dww-quote-card" id="qc6">
<blockquote><p>So I&#8217;m looking for that long runway of technology development before the founders try to raise dilutive capital. They can raise grants and foundation funds and support and SBIR loans and all kinds of non-dilutive sources that are widely available today to help them get to the point where the company is well on its way to being successful before they try to dilute their own stakes with investor equity.</blockquote><figcaption><a href="https://dww.show/who/peter-yolles/">Peter Yolles</a>, founder &amp; managing partner, Echo River Capital, on (don&#8217;t) Waste Water S12E14 (11:52). <a href="https://www.youtube.com/watch?v=sayph9at-kY&amp;t=712s" target="_blank" rel="noopener">Hear him say it</a>.</figcaption></figure>
<h2>Are water-tech checks really getting smaller?</h2>
<p>In August 2025 I counted about $600 million into water tech, more checks than 2024 and about 10% smaller. The full year in my Leviathan database deepened it: with the largest round of each year removed, 178 rounds for $977 million in 2025 against 166 for $1.14 billion in 2024, so 7% more rounds and a 20% smaller average check.</p>
<p>I keep every water funding round I can document in Leviathan, and the largest round of each year distorts everything: Lilac Solutions&#8217; $145 million in 2024, Tidal Vision&#8217;s $140 million in 2025. So take those two out, as I did on the podcast, and the average check falls from $6.9 million to $5.5 million.</p>
<p>But the average is not the number that matters to a founder. The median, the check right in the middle of the pile, went from $3.2 million in 2024 to $2.2 million in 2025, a third smaller, so more companies got funded and the typical one got less, which is the market voting for something like what Arian is doing.</p>
<figure class="dww-figure" id="fig2-rounds-2024-2025"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 844" width="1200" height="844" role="img" aria-labelledby="fig2-title fig2-desc" lang="en" style="display:block;width:100%;height:auto"><title id="fig2-title">Water tech in 2025 wrote 7% more checks than in 2024, but the typical check shrank by a third: median US$3.2M to US$2.2M, once you take out each year&#8217;s single largest round.</title><desc id="fig2-desc">Three paired bar panels comparing full-year 2024 with 2025 for water technology funding rounds with a disclosed amount, each year&#8217;s single largest round removed (Lilac Solutions US$145M in 2024, Tidal Vision US$140M in 2025). Checks written: 166 in 2024, 178 in 2025 (up 7%). Dollars raised: US$1.14B in 2024, US$977M in 2025 (down 15%). Typical check (median round size): US$3.2M in 2024, US$2.2M in 2025 (down 32%). Average (mean) check: US$6.9M in 2024, US$5.5M in 2025 (down 20%). Including the largest rounds: 2024 had 167 rounds and US$1,289,698,561; 2025 had 179 rounds and US$1,117,426,367. Source: Leviathan, my water funding database, verified 2026-09-05.</desc><rect width="1200" height="844" fill="#ffffff"/><text x="40" y="58" font-family="'Glypha Pro', Georgia, serif" font-size="46" font-weight="700" fill="#0a191d">More checks, but each one smaller</text><text x="40" y="104" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#2d2d2d">Water tech rounds, full year 2024 vs 2025, each year&#8217;s largest round removed*</text><line x1="413.3333333333333" y1="152" x2="413.3333333333333" y2="608" stroke="#cccccc" stroke-width="2"/><line x1="786.6666666666666" y1="152" x2="786.6666666666666" y2="608" stroke="#cccccc" stroke-width="2"/><line x1="40" y1="560" x2="1160" y2="560" stroke="#2d2d2d" stroke-width="2"/><g id="panel-rounds"><text x="226.66666666666666" y="176" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#0a191d">Checks written</text><text x="226.66666666666666" y="210" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#666666">number of rounds</text><g id="delta-rounds"><title>Checks written, 2024 to 2025: up 7% (166 to 178)</title><rect x="141.7" y="236" width="170.0" height="52" rx="26" fill="#33adff"/><polygon points="165.66666666666666,273 187.66666666666666,273 176.66666666666666,251" fill="#0a191d"/><text x="199.7" y="273" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="34" font-weight="700" fill="#0a191d">up 7%</text></g><g id="bar-rounds-2024"><title>2024: 166 rounds (167 including Lilac Solutions)</title><rect x="97.7" y="364.2" width="108" height="195.8" fill="#cccccc"/><text x="151.7" y="350.2" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#666666">166</text><text x="151.7" y="600" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#666666">2024</text></g><g id="bar-rounds-2025"><title>2025: 178 rounds (179 including Tidal Vision)</title><rect x="247.7" y="350.0" width="108" height="210.0" fill="#0a191d"/><text x="301.7" y="336.0" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#0a191d">178</text><text x="301.7" y="600" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" font-weight="700" fill="#0a191d">2025</text></g></g><g id="panel-total"><text x="600" y="176" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#0a191d">Dollars raised</text><text x="600" y="210" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#666666">sum of all rounds</text><g id="delta-total"><title>Dollars raised, 2024 to 2025: down 15% (US$1.14B to US$977M)</title><rect x="483.0" y="236" width="234.0" height="52" rx="26" fill="#ffcc00"/><polygon points="507,251 529,251 518,273" fill="#0a191d"/><text x="541.0" y="273" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="34" font-weight="700" fill="#0a191d">down 15%</text></g><g id="bar-total-2024"><title>2024: US$1,144,698,561 across 166 rounds (US$1,289,698,561 including Lilac Solutions)</title><rect x="471.0" y="350.0" width="108" height="210.0" fill="#cccccc"/><text x="525.0" y="336.0" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#666666">US$1.14B</text><text x="525.0" y="600" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#666666">2024</text></g><g id="bar-total-2025"><title>2025: US$977,426,367 across 178 rounds (US$1,117,426,367 including Tidal Vision)</title><rect x="621.0" y="380.7" width="108" height="179.3" fill="#0a191d"/><text x="675.0" y="366.7" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#0a191d">US$977M</text><text x="675.0" y="600" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" font-weight="700" fill="#0a191d">2025</text></g></g><g id="panel-median"><text x="973.3333333333333" y="176" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#0a191d">Typical check</text><text x="973.3333333333333" y="210" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#666666">median round size</text><g id="delta-median"><title>Typical check, 2024 to 2025: down 32% (US$3.2M to US$2.2M)</title><rect x="856.3" y="236" width="234.0" height="52" rx="26" fill="#ffcc00"/><polygon points="880.3333333333333,251 902.3333333333333,251 891.3333333333333,273" fill="#0a191d"/><text x="914.3" y="273" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="34" font-weight="700" fill="#0a191d">down 32%</text></g><g id="bar-median-2024"><title>2024 median round: US$3,225,000 (half the rounds were bigger, half smaller)</title><rect x="844.3" y="350.0" width="108" height="210.0" fill="#cccccc"/><text x="898.3" y="336.0" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#666666">US$3.2M</text><text x="898.3" y="600" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#666666">2024</text></g><g id="bar-median-2025"><title>2025 median round: US$2,200,000 (half the rounds were bigger, half smaller)</title><rect x="994.3" y="416.7" width="108" height="143.3" fill="#0a191d"/><text x="1048.3" y="402.7" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#0a191d">US$2.2M</text><text x="1048.3" y="600" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" font-weight="700" fill="#0a191d">2025</text></g></g><text x="40" y="658" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#2d2d2d">Median = the middle check: half the rounds were bigger, half were smaller.</text><text x="40" y="694" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#2d2d2d">The average (mean) check also fell, US$6.9M to US$5.5M (down 20%).</text><text x="40" y="730" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#666666">* Rounds with a disclosed amount. Each year&#8217;s single largest round removed, as I did</text><text x="40" y="766" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#666666">on air in August 2025: Lilac Solutions (US$145M, 2024), Tidal Vision (US$140M, 2025).</text><text x="40" y="802" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#666666">Source: Leviathan, my water funding database, verified 2026-09-05.</text></svg><figcaption>Water tech wrote 7% more checks in 2025 than in 2024, yet the typical (median) check shrank from US$3.2M to US$2.2M, each year&#8217;s single largest round removed. Source: Leviathan, my water funding database, verified 2026-09-05.</figcaption></figure>
<h2>How does $3.2 million compare with what membrane peers raised?</h2>
<p>Active Membranes&#8217; $2.33 million seed is a normal seed: the median seed round in my database was $2.2 million in 2024 and $2.0 million in 2025. But ZwitterCo raised $97.7 million across four rounds, NALA Membranes $19.75 million across six, Evove $12.95 million, Aqua Membranes $7 million, and Active Membranes stands at $3.24 million across two entries.</p>
<p>The difference is in what comes after the seed, and I ran the same query for every membrane company that has sat on this microphone, so the figure below carries the whole list, Membrion included at $43 million. Now, the two cases worth walking are the poles: ZwitterCo raised thirty times what Active Membranes did, most of it in one $58.4 million round in July 2024, to build capacity, while NALA, whose chlorine-tolerant polymer I wrote up in July, sits at six times and is still adding rounds in 2026. Active Membranes&#8217; seed closed the same month as ZwitterCo&#8217;s big round, led by <a href="https://dww.show/investor/natural-ventures/">Natural Ventures</a> with <a href="https://dww.show/investor/echo-river-capital/">Echo River Capital</a> and Pacifica Water Solutions, for $2.3 million per PR Newswire, 10 July 2024.</p>
<figure class="dww-figure" id="fig3-membrane-cohort"><svg style="display:block;width:100%;height:auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 1042" role="img" aria-labelledby="fig3-title fig3-desc" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif"><title id="fig3-title">Active Membranes raised US$3.24M; its membrane peers raised 2x to 30x that (total disclosed funding per company, Leviathan, verified 2026-09-05)</title><desc id="fig3-desc">Horizontal bar chart on a linear scale comparing total disclosed venture funding for membrane innovators. Active Membranes: US$3,240,225 (2 entries, 1x); Aqua Membranes: US$6,990,452 (6 rounds, 2x); Evove: US$12,950,000 (5 rounds, 4x); NALA Membranes: US$19,750,000 (6 rounds, 6x); Membrion: US$42,971,435 (7 rounds, 13x); ZwitterCo: US$97,680,564 (4 rounds, 30x); Gradiant: US$529,831,962 (4 rounds, 164x). Gradiant is a whole-systems desalination company shown as an off-scale reference with a cut bar. Aquaporin is excluded because Leviathan holds only one 2024 round (US$24,770,000), an incomplete total. Source: Leviathan, my water funding database, rounds with disclosed amounts, verified 2026-09-05.</desc><rect width="1200" height="1042" fill="#ffffff"/><text x="40" y="46" font-family="'Glypha Pro', 'Glypha LT Pro', Georgia, serif" font-size="36" font-weight="700" fill="#0a191d">Active Membranes raised US$3.24M.</text><text x="40" y="90" font-family="'Glypha Pro', 'Glypha LT Pro', Georgia, serif" font-size="36" font-weight="700" fill="#0a191d">Its membrane peers raised 2x to 30x that.</text><text x="40" y="132" font-size="28" fill="#5f6b6e">Total disclosed funding per company, in US$ millions, on a linear scale.</text><text x="40" y="166" font-size="28" fill="#5f6b6e">The multiplier is each total divided by Active Membranes&#8217; US$3.24M.</text><g><title>Active Membranes: US$3,240,225 across 2 disclosed seed entries, both dated July 2024 (US$2,326,825 + US$913,400). The baseline, 1x.</title><rect x="24" y="198" width="1152" height="80" rx="8" fill="#ffcc00" fill-opacity="0.16"/><text x="40" y="234" font-size="32" font-weight="700" fill="#0a191d">Active Membranes</text><text x="40" y="265" font-size="28" fill="#5f6b6e">2 entries, both July 2024</text><rect x="410" y="218" width="24.9" height="40" fill="#ffcc00" stroke="#0a191d" stroke-width="2"/><text x="448.9" y="249" font-size="32" font-weight="700" fill="#0a191d">US$3.24M<tspan dx="14" font-weight="400" fill="#5f6b6e">1x, the baseline</tspan></text></g><g><title>Aqua Membranes: US$6,990,452 across 6 disclosed rounds, February 2019 to January 2025. About 2 times Active Membranes.</title><text x="40" y="318" font-size="32" font-weight="700" fill="#0a191d">Aqua Membranes</text><text x="40" y="349" font-size="28" fill="#5f6b6e">6 rounds, 2019 to 2025</text><rect x="410" y="302" width="53.7" height="40" fill="#0a191d"/><text x="477.7" y="333" font-size="32" font-weight="700" fill="#0a191d">US$7.0M<tspan dx="14" font-weight="400" fill="#5f6b6e">2x</tspan></text></g><g><title>Evove: US$12,950,000 across 5 disclosed rounds, November 2018 to October 2025. About 4 times Active Membranes.</title><text x="40" y="402" font-size="32" font-weight="700" fill="#0a191d">Evove</text><text x="40" y="433" font-size="28" fill="#5f6b6e">5 rounds, 2018 to 2025</text><rect x="410" y="386" width="99.4" height="40" fill="#0a191d"/><text x="523.4" y="417" font-size="32" font-weight="700" fill="#0a191d">US$12.95M<tspan dx="14" font-weight="400" fill="#5f6b6e">4x</tspan></text></g><g><title>NALA Membranes: US$19,750,000 across 6 disclosed rounds, October 2020 to July 2026. About 6 times Active Membranes.</title><text x="40" y="486" font-size="32" font-weight="700" fill="#0a191d">NALA Membranes</text><text x="40" y="517" font-size="28" fill="#5f6b6e">6 rounds, 2020 to 2026</text><rect x="410" y="470" width="151.6" height="40" fill="#0a191d"/><text x="575.6" y="501" font-size="32" font-weight="700" fill="#0a191d">US$19.75M<tspan dx="14" font-weight="400" fill="#5f6b6e">6x</tspan></text></g><g><title>Membrion: US$42,971,435 across 7 disclosed rounds, December 2018 to October 2025. About 13 times Active Membranes.</title><text x="40" y="570" font-size="32" font-weight="700" fill="#0a191d">Membrion</text><text x="40" y="601" font-size="28" fill="#5f6b6e">7 rounds, 2018 to 2025</text><rect x="410" y="554" width="329.9" height="40" fill="#0a191d"/><text x="753.9" y="585" font-size="32" font-weight="700" fill="#0a191d">US$43.0M<tspan dx="14" font-weight="400" fill="#5f6b6e">13x</tspan></text></g><g><title>ZwitterCo: US$97,680,564 across 4 disclosed rounds, September 2020 to July 2024. About 30 times Active Membranes.</title><text x="40" y="654" font-size="32" font-weight="700" fill="#0a191d">ZwitterCo</text><text x="40" y="685" font-size="28" fill="#5f6b6e">4 rounds, 2020 to 2024</text><rect x="410" y="638" width="750" height="40" fill="#0a191d"/><text x="1146" y="669" font-size="32" font-weight="700" fill="#ffffff" text-anchor="end">US$97.7M<tspan dx="14" font-weight="400" fill="#ffcc00">30x</tspan></text></g><g><title>Gradiant (reference only, builds whole desalination systems, not a membrane maker): US$529,831,962 across 4 disclosed rounds, August 2019 to May 2026. About 164 times Active Membranes. Bar cut: at this scale it would run 5.4 times the width of ZwitterCo&#8217;s bar.</title><text x="40" y="738" font-size="32" font-weight="700" fill="#0a191d">Gradiant<tspan dx="10" font-size="28" font-weight="400" fill="#5f6b6e">(reference)</tspan></text><text x="40" y="769" font-size="28" fill="#5f6b6e">4 rounds, 2019 to 2026</text><rect x="410" y="722" width="750" height="40" fill="#33adff"/><path d="M1090 718 l-14 48 M1108 718 l-14 48" stroke="#ffffff" stroke-width="6" fill="none"/><text x="424" y="752" font-size="30" font-weight="700" fill="#0a191d">US$530M<tspan dx="14">164x</tspan><tspan dx="14" font-weight="400">bar cut, not to scale</tspan></text></g><line x1="410" y1="196" x2="410" y2="784" stroke="#2d2d2d" stroke-width="2"/><line x1="40" y1="808" x2="1160" y2="808" stroke="#d9d9d9" stroke-width="2"/><text x="40" y="848" font-size="28" fill="#5f6b6e">Gradiant builds whole desalination systems, not membranes: the sector&#8217;s moonshot</text><text x="40" y="884" font-size="28" fill="#5f6b6e">reference, so its bar is cut: at this scale it would run 5.4 times ZwitterCo&#8217;s width.</text><text x="40" y="930" font-size="28" fill="#5f6b6e">Not plotted: Aquaporin, a listed company. Leviathan holds only one 2024 round for it,</text><text x="40" y="966" font-size="28" fill="#5f6b6e">US$24.77M, so its total is incomplete.</text><text x="40" y="1014" font-size="28" fill="#2d2d2d" font-weight="500">Source: Leviathan, my water funding database, disclosed rounds only, verified 2026-09-05.</text></svg><figcaption>Active Membranes raised US$3.24M across two entries while its membrane peers raised 2x to 30x that (Gradiant, US$530M, is shown only as an off-scale reference; Aquaporin is excluded as incomplete). Source: Leviathan, my water funding database, verified 2026-09-05.</figcaption></figure>
<h2>Can a $5 million last round still return 10x?</h2>
<p>My objection on air was Echo River&#8217;s own thesis: Peter Yolles believes 10x, even 100x, is possible in water, and 10x in six to eight years means hypergrowth, so machines and footprint paid upfront, franchise or not. His answer: low capital makes the mistakes smaller and the path nimbler, and 2030 ends in profitability or an exit.</p>
<p>Let&#8217;s walk the arithmetic, which is not investment advice. A $5 million last round caps the total raised at roughly $8 million, not all equity since the first $3.2 million mixes in grants, so a 10x on the shares sold needs an exit well north of $80 million, how far north depending on the investors&#8217; share. In water membranes that means a strategic acquisition, not an IPO, and Arian says so (&#8220;a good exit would be nice at some point&#8221;) in a market of five or so RO membrane producers keener, as I put it to him on air, to partner on outside tech than to invent it. So he sits on the seedstrapper end of my newsletter&#8217;s barbell.</p>
<figure class="dww-quote-card" id="qc7">
<blockquote><p>And the way we coat these membranes are low capital, deliberately so low capital because the mistakes are much smaller. The path through growth is much more nimble and much more quicker than having to take 24 months to build a massive production facility only to find out that it&#8217;s only 50% effective at times. So I deliberately didn&#8217;t go through that route because I&#8217;ve seen it before and I don&#8217;t want to carry out the biggest steel elephant around.</blockquote><figcaption>Arian Edalat, CEO &amp; co-founder, Active Membranes, on (don&#8217;t) Waste Water S13E7 (45:15). <a href="https://www.youtube.com/watch?v=w8GH1tG4E1s&amp;t=2715s" target="_blank" rel="noopener">Hear him say it</a>.</figcaption></figure>
<h2>What 2026 is testing: XPRIZE semifinals, Israel, and the home KFC</h2>
<p>Active Membranes now offers its first standard 8-inch by 40-inch modules and has a seawater pilot lined up in Israel, both reported by Aquatech in November 2025, and on 12 May 2026 XPRIZE named it a semifinalist in both tracks of its $119 million Water Scarcity competition, one of 37 teams, with finalists due in 2027 and winners in 2028.</p>
<p>Now, Track A tests whole desalination systems, about 1,000 litres a day over two weeks, and Track B tests new materials at laboratory scale, so a company in both is claiming to be a system and a material at once, which is the franchise argument in prize form. <a href="https://dww.show/how-aqua-membranes-prints-three-dimensional-benefits-for-mesh-addicts/">Aqua Membranes</a> is in the same semifinal, so the spacer route and the conductive route will be measured side by side. And Arian&#8217;s own list for the next twelve months was shorter: build the home KFC in California, make it replicable, and cultivate the partners in Israel, the Mediterranean and the Middle East, &#8220;wars and things permitting&#8221;. He had a line about the industry that I will let him say himself.</p>
<figure class="dww-quote-card" id="qc8">
<blockquote><p>This industry has to change. It&#8217;s a dinosaur waiting for an asteroid, and if it needs to meet a global existential crisis such as water scarcity, it definitely has to change.</blockquote><figcaption>Arian Edalat, CEO &amp; co-founder, Active Membranes, on (don&#8217;t) Waste Water S13E7 (47:46). <a href="https://www.youtube.com/watch?v=w8GH1tG4E1s&amp;t=2866s" target="_blank" rel="noopener">Hear him say it</a>.</figcaption></figure>
<h2>Frequently asked questions</h2>
<h3>What is membrane fouling?</h3>
<p>Membrane fouling is the build-up of organic matter, biofilm and particles on the surface of a reverse-osmosis membrane, which raises the pressure the plant needs and lowers its output. Every part of a desalination plant upstream of the membrane, from pretreatment to the recovery it runs at, is designed to limit it.</p>
<h3>What is the difference between scaling and fouling of membranes?</h3>
<p>Fouling is the deposit of organic, biological or particulate layers on the membrane. Scaling is dissolved minerals, such as calcium sulfate (gypsum) or calcium carbonate, crystallising on it once their concentration passes what the brine can hold. Active Membranes&#8217; electrical control targets the charged species behind scaling and biofouling.</p>
<h3>How do you prevent membrane fouling?</h3>
<p>Conventionally with pretreatment, antiscalant dosing, pH control and periodic cleaning-in-place. Active Membranes&#8217; electrically conductive coating lets the membrane repel charged foulants at its own surface, which is how the Yuma pilot ran without antiscalant and with three cleaning events in nine months instead of nine.</p>
<h3>Is membrane fouling reversible?</h3>
<p>Partly: cleaning-in-place removes the reversible layers, but every cleaning means downtime, chemicals and wear, and repeated cleanings shorten a membrane&#8217;s life. That is why cutting nine cleaning events to three in the Yuma pilot is a lifecycle-cost number rather than a convenience.</p>
<h3>What is the biggest problem with desalination?</h3>
<p>In Arian Edalat&#8217;s operator view, scaling and fouling: they drive the chemicals, the footprint and the complexity that keep desalination uneconomic below communities of roughly 5,000 to 10,000 people, which is where most of the unserved demand sits.</p>
<h3>What is seedstrapping?</h3>
<p>Seedstrapping is my term for bootstrapping on grants and non-dilutive money until the first paying customers, taking one modest seed round, then stretching it toward profitability. Active Membranes, with about $3.2 million raised and a $5 million round planned as its last, and Uravu Labs are the worked examples.</p>
<h3>Who invested in Active Membranes?</h3>
<p>A seed round closed in July 2024, led by Natural Ventures with Echo River Capital and Pacifica Water Solutions, for about $2.3 million, plus a 2025-tagged extension of about $0.9 million in my Leviathan database. The total of about $3.2 million that Arian quotes includes grants and prize money.</p>
<h3>What is the XPRIZE Water Scarcity competition?</h3>
<p>A $119 million competition backed by the Mohamed bin Zayed Water Initiative to make seawater desalination reliable, sustainable and affordable. On 12 May 2026 it named 37 semifinalists, 20 in Track A (systems) and 17 in Track B (materials); Active Membranes is in both. Finalists come in 2027 and winners in 2028.</p>
<h2>Where this goes next</h2>
<p>So if the $5 million round really is the last one, 2030 is the date Arian set himself, and the XPRIZE finals in 2028 will come first, which means somewhere between the two we will learn whether a membrane company can grow on a franchise of $200-rig descendants. The full hour with Arian is in the player above, and the seedstrapping playbook is in <a href="https://www.linkedin.com/newsletters/don-t-waste-water-6884833968848474112/" target="_blank" rel="noopener">my newsletter</a> if you want it before your next board meeting.</p>
<h2>Sources</h2>
<ol>
<li>(don&#8217;t) Waste Water podcast, S13E7, &#8220;This $200 Hack Makes Desalination 50% Cheaper&#8221;, Arian Edalat, published 20 August 2025. <a href="https://www.youtube.com/watch?v=w8GH1tG4E1s" target="_blank" rel="noopener">https://www.youtube.com/watch?v=w8GH1tG4E1s</a></li>
<li>(don&#8217;t) Waste Water podcast, S12E14, &#8220;How Echo River Capital Sees 10x Water Returns as&#8230; Too Conservative!&#8221;, Peter Yolles, published 3 April 2025. <a href="https://www.youtube.com/watch?v=sayph9at-kY" target="_blank" rel="noopener">https://www.youtube.com/watch?v=sayph9at-kY</a></li>
<li>Antoine Walter, &#8220;Why Elon Musk&#8217;s Desalination Vision is Failing&#8221;, solo editorial, 16 June 2025. <a href="https://www.youtube.com/watch?v=RLnCo3MMcSw" target="_blank" rel="noopener">https://www.youtube.com/watch?v=RLnCo3MMcSw</a> (retrieved 2026-09-05)</li>
<li>Antoine Walter, &#8220;The &#8216;Seed-Strapping&#8217; Era&#8221;, (don&#8217;t) Waste Water newsletter, 19 August 2025 (citing Correlation Ventures&#8217; analysis of 21,000+ deals). <a href="https://www.linkedin.com/pulse/seed-strapping-era-antoine-walter-wkc2e/" target="_blank" rel="noopener">https://www.linkedin.com/pulse/seed-strapping-era-antoine-walter-wkc2e/</a> (retrieved 2026-09-05)</li>
<li>PR Newswire, &#8220;Active Membranes Receives Initial Round of Seed Funding to Accelerate Development of Award-winning Desalination Technology&#8221;, 10 July 2024. <a href="https://www.prnewswire.com/news-releases/active-membranes-receives-initial-round-of-seed-funding-to-accelerate-development-of-award-winning-desalination-technology-302191370.html" target="_blank" rel="noopener">https://www.prnewswire.com/news-releases/active-membranes-receives-initial-round-of-seed-funding-to-accelerate-development-of-award-winning-desalination-technology-302191370.html</a> (retrieved 2026-09-05)</li>
<li>Natural Ventures, &#8220;Natural Ventures Invests in Active Membranes&#8221;, Abu Dhabi, 10 July 2024. <a href="https://natural.ventures/natural-ventures-invests-in-active-membranes/" target="_blank" rel="noopener">https://natural.ventures/natural-ventures-invests-in-active-membranes/</a> (retrieved 2026-09-05)</li>
<li>UCLA Newsroom, &#8220;The future of fresh water is bright&#8221;, 31 January 2024. <a href="https://newsroom.ucla.edu/stories/active-membranes-water-desalination-magnify-incubator" target="_blank" rel="noopener">https://newsroom.ucla.edu/stories/active-membranes-water-desalination-magnify-incubator</a> (retrieved 2026-09-05)</li>
<li>Aquatech, &#8220;Electrically charged membranes scale smarter&#8221;, 4 November 2025. <a href="https://www.aquatechtrade.com/water-stories/desalination/8040-smart-membranes-modules-breakthrough" target="_blank" rel="noopener">https://www.aquatechtrade.com/water-stories/desalination/8040-smart-membranes-modules-breakthrough</a> (retrieved 2026-09-05)</li>
<li>XPRIZE Foundation, &#8220;XPRIZE announces semifinalist teams advancing in $119M competition to transform seawater desalination&#8221;, 12 May 2026. <a href="https://www.xprize.org/news/semifinalists-announced-xprize-water-scarcity" target="_blank" rel="noopener">https://www.xprize.org/news/semifinalists-announced-xprize-water-scarcity</a> (retrieved 2026-09-05)</li>
<li>Water Online, &#8220;Active Membranes Advances To XPRIZE Water Scarcity Semifinals In Both Track A And Track B&#8221;, May 2026. <a href="https://www.wateronline.com/doc/active-membranes-advances-to-xprize-water-scarcity-semifinals-in-both-track-a-and-track-b-0001" target="_blank" rel="noopener">https://www.wateronline.com/doc/active-membranes-advances-to-xprize-water-scarcity-semifinals-in-both-track-a-and-track-b-0001</a> (retrieved 2026-09-05)</li>
<li>Leviathan, Antoine Walter&#8217;s water funding database: funding rounds 2022 to 2026 (rounds with disclosed amounts; the single largest round of 2024 and 2025 excluded where stated), membrane-company totals, Echo River Capital&#8217;s participations (23 rounds, 18 companies), and the Active Membranes company report (TRL 6 to 7). Verified 2026-09-05.</li>
</ol>
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<p>The post <a href="https://dww.show/active-membranes-seedstrapping-last-round/">Why Active Membranes Wants Its $5M Round to Be Its Last</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The First New Reverse-Osmosis Membrane in 40 Years</title>
		<link>https://dww.show/nala-membranes-chlorine-tolerant-ro-membrane/</link>
		
		<dc:creator><![CDATA[Antoine Walter]]></dc:creator>
		<pubDate>Wed, 01 Jul 2026 18:26:07 +0000</pubDate>
				<category><![CDATA[Water Tech Business]]></category>
		<category><![CDATA[desalination]]></category>
		<category><![CDATA[Membranes]]></category>
		<category><![CDATA[Nala Membranes]]></category>
		<category><![CDATA[reverse osmosis]]></category>
		<category><![CDATA[sulfonated polysulfone]]></category>
		<category><![CDATA[water tech startup]]></category>
		<guid isPermaLink="false">https://dww.show/?p=21218</guid>

					<description><![CDATA[<p>Nala Membranes made the first new reverse-osmosis membrane in 40 years, a chlorine-tolerant film that targets biofouling and about 24% of RO operating cost.</p>
<p>The post <a href="https://dww.show/nala-membranes-chlorine-tolerant-ro-membrane/">The First New Reverse-Osmosis Membrane in 40 Years</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></description>
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<p class="dww-lede">Reverse osmosis has run on essentially the same membrane for more than forty years, and it isn&#8217;t because nobody built a better one. Nala Membranes did. It&#8217;s a <b>sulfonated polysulfone film that shrugs off chlorine</b> where today&#8217;s polyamide membranes come apart, and that one property kills the biofouling that quietly eats <b>about a quarter of a desalination plant&#8217;s operating cost</b>. A major membrane manufacturer&#8217;s engineers looked at the chemistry, liked it, and their business side said no. So the question I actually wanted to answer isn&#8217;t whether the technology works, because it does. It&#8217;s whether a company that has raised <b>$15.15 million, roughly a sixth of what ZwitterCo banked</b>, can get a genuinely new material adopted in <b>a market with three or four serious players</b> that hasn&#8217;t changed its core material in two generations.</p>
<figure class="dww-figure">
<div style="position:relative;padding-bottom:56.25%;height:0;overflow:hidden"><iframe src="https://www.youtube.com/embed/YOgtFUzPlAA" style="position:absolute;top:0;left:0;width:100%;height:100%" frameborder="0" allow="accelerometer;autoplay;clipboard-write;encrypted-media;gyroscope;picture-in-picture" allowfullscreen title="Nala Membranes on Don't Waste Water S13E10"></iframe></div>
</figure>
<p>And I&#8217;m going somewhere with this, because the honest answer runs through the least glamorous corner of the water business and past at least one fresh grave.</p>
<h2>What did Nala Membranes actually invent?</h2>
<p>Nala Membranes is a North Carolina startup built on polymer-chemistry work from Virginia Tech and the University of Texas at Austin, co-founded by CEO Sue Mecham and Dr. Judy Riffle, and what it has made is the first new reverse osmosis membrane material in over forty years: a sulfonated polysulfone thin film composite.</p>
<p>Let me unpack that, because &#8220;thin film composite&#8221; (TFC) is doing a lot of work. Every modern RO membrane is a sandwich, and the slice that actually rejects the salt is a wafer-thin polymer layer laid on top of a support. Since the late 1970s that layer has been a polyamide, and polyamide has two well-known weaknesses: its surface is rough, so gunk sticks to it, and chlorine tears it apart, so you can&#8217;t use the cheapest, most obvious tool in water treatment to keep it clean. Before polyamide, the industry ran on cellulose acetate, which was smooth and could tolerate a bit of chlorine, but it lost the flux-and-rejection race and got displaced. Nala&#8217;s pitch is that it brought both of those old virtues back, with a new material and a new way of making it.</p>
<figure class="dww-quote-card">
<blockquote><p>&#8220;This is the first time we&#8217;ve had a whole new membrane material applied to reverse osmosis in over 40 years&#8230; It&#8217;s not just a chlorine-stable polyamide thin film composite. It&#8217;s a sulfonated polysulfone thin film composite. It&#8217;s a different membrane.&#8221;</blockquote><figcaption>Sue Mecham, CEO and co-founder, Nala Membranes &middot; <a href="https://www.youtube.com/watch?v=YOgtFUzPlAA&#038;t=745s" target="_blank" rel="noopener">Don&#8217;t Waste Water S13E10, 12:25</a></figcaption></figure>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" style="display:block;width:100%;height:auto" viewBox="0 0 1200 960" role="img" aria-labelledby="fig1-title fig1-desc" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif"><title id="fig1-title">Nala&#8217;s membrane vs the incumbent polyamide reverse-osmosis membrane</title><desc id="fig1-desc">A schematic comparison of two thin film composite reverse-osmosis membranes. Both are a sandwich: a wafer-thin separating layer on top of a porous support layer. Left, the incumbent polyamide membrane (in use since the late 1970s): its separating layer is polyamide grown in place, giving a rough surface that fouls easily, it is chlorine-sensitive so chlorine degrades it, and its manufacturing leaves waste streams. Right, Nala&#8217;s membrane: its separating layer is sulfonated polysulfone, made as a polymer first then coated on, giving a smooth surface that resists fouling, it is chlorine-tolerant up to drinking-water doses of 10,000 ppm hypochlorite for cleaning, and it produces no waste streams. Takeaway: Nala replaces the 40-year-old polyamide separating layer with a smooth, chlorine-tolerant sulfonated-polysulfone one.</desc><rect x="0" y="0" width="1200" height="960" fill="#f5f0e8"/><text x="60" y="70" font-family="Georgia,'Glypha Pro',serif" font-size="44" font-weight="700" fill="#0a191d">Two ways to build a reverse-osmosis membrane</text><text x="60" y="114" font-size="29" fill="#2d2d2d">Both are a thin sandwich: a wafer-thin separating layer on a porous support.</text><text x="60" y="150" font-size="29" fill="#2d2d2d">The separating layer is what changes.</text><g><rect x="60" y="182" width="510" height="700" rx="18" fill="#ffffff" stroke="#cccccc" stroke-width="2"/><text x="90" y="228" font-family="Georgia,'Glypha Pro',serif" font-size="35" font-weight="700" fill="#0a191d">Incumbent: polyamide</text><text x="90" y="260" font-size="26" fill="#999999">The standard since the late 1970s</text><line x1="90" y1="276" x2="540" y2="276" stroke="#e4ddd0" stroke-width="2"/><g><title>Separating layer: polyamide, grown in place, giving a rough surface</title><clipPath id="clipL"><rect x="90" y="300" width="450" height="150" rx="8"/></clipPath><rect x="90" y="300" width="450" height="150" rx="8" fill="#ffe1de" stroke="#ff6b6b" stroke-width="2.5"/><path clip-path="url(#clipL)" d="M90 330 L112 308 L134 332 L156 306 L178 330 L200 304 L222 331 L244 309 L266 333 L288 307 L310 330 L332 305 L354 332 L376 308 L398 331 L420 306 L442 330 L464 309 L486 332 L508 307 L530 330 L540 330 L540 300 L90 300 Z" fill="#ff6b6b" opacity="0.85"/><text x="315" y="398" font-size="27" font-weight="700" fill="#0a191d" text-anchor="middle">Polyamide</text><text x="315" y="430" font-size="23" fill="#2d2d2d" text-anchor="middle">grown in place</text><rect x="90" y="460" width="450" height="86" rx="8" fill="#eeeae2" stroke="#cccccc" stroke-width="2"/><g fill="#cfc8ba"><circle cx="140" cy="488" r="7"/><circle cx="200" cy="516" r="9"/><circle cx="270" cy="490" r="7"/><circle cx="330" cy="522" r="8"/><circle cx="400" cy="492" r="9"/><circle cx="470" cy="518" r="7"/><circle cx="510" cy="494" r="8"/><circle cx="175" cy="530" r="6"/><circle cx="360" cy="486" r="6"/><circle cx="440" cy="532" r="6"/></g><text x="315" y="510" font-size="23" fill="#666666" text-anchor="middle">Porous support layer</text></g><g><circle cx="112" cy="604" r="16" fill="#ff6b6b"/><line x1="104" y1="596" x2="120" y2="612" stroke="#ffffff" stroke-width="3.5" stroke-linecap="round"/><line x1="104" y1="612" x2="120" y2="596" stroke="#ffffff" stroke-width="3.5" stroke-linecap="round"/><text x="142" y="598" font-size="28" font-weight="700" fill="#0a191d">Rough surface</text><text x="142" y="630" font-size="25" fill="#666666">catches dirt, so it fouls easily</text><circle cx="112" cy="690" r="16" fill="#ff6b6b"/><line x1="104" y1="682" x2="120" y2="698" stroke="#ffffff" stroke-width="3.5" stroke-linecap="round"/><line x1="104" y1="698" x2="120" y2="682" stroke="#ffffff" stroke-width="3.5" stroke-linecap="round"/><text x="142" y="684" font-size="28" font-weight="700" fill="#0a191d">Chlorine breaks it</text><text x="142" y="716" font-size="25" fill="#666666">chlorine degrades the layer</text><circle cx="112" cy="792" r="16" fill="#ff6b6b"/><line x1="104" y1="784" x2="120" y2="800" stroke="#ffffff" stroke-width="3.5" stroke-linecap="round"/><line x1="104" y1="800" x2="120" y2="784" stroke="#ffffff" stroke-width="3.5" stroke-linecap="round"/><text x="142" y="786" font-size="28" font-weight="700" fill="#0a191d">Leaves waste streams</text><text x="142" y="818" font-size="25" fill="#666666">from how it is manufactured</text></g></g><g><rect x="630" y="182" width="510" height="700" rx="18" fill="#ffffff" stroke="#ffcc00" stroke-width="4"/><text x="660" y="228" font-family="Georgia,'Glypha Pro',serif" font-size="35" font-weight="700" fill="#0a191d">Nala: sulfonated polysulfone</text><text x="660" y="260" font-size="26" fill="#a8860a">The new separating layer</text><line x1="660" y1="276" x2="1110" y2="276" stroke="#ffe8a0" stroke-width="2"/><g><title>Separating layer: sulfonated polysulfone, made as a polymer first then coated on, giving a smooth surface</title><rect x="660" y="300" width="450" height="150" rx="8" fill="#fff4cc" stroke="#ffcc00" stroke-width="2.5"/><path d="M668 300 L1102 300 A8 8 0 0 1 1110 308 L1110 330 L660 330 L660 308 A8 8 0 0 1 668 300 Z" fill="#ffcc00"/><text x="885" y="398" font-size="27" font-weight="700" fill="#0a191d" text-anchor="middle">Sulfonated polysulfone</text><text x="885" y="430" font-size="22" fill="#2d2d2d" text-anchor="middle">made as a polymer first, then coated on</text><rect x="660" y="460" width="450" height="86" rx="8" fill="#eeeae2" stroke="#cccccc" stroke-width="2"/><g fill="#cfc8ba"><circle cx="710" cy="488" r="7"/><circle cx="770" cy="516" r="9"/><circle cx="840" cy="490" r="7"/><circle cx="900" cy="522" r="8"/><circle cx="970" cy="492" r="9"/><circle cx="1040" cy="518" r="7"/><circle cx="1080" cy="494" r="8"/><circle cx="745" cy="530" r="6"/><circle cx="930" cy="486" r="6"/><circle cx="1010" cy="532" r="6"/></g><text x="885" y="510" font-size="23" fill="#666666" text-anchor="middle">Porous support layer</text></g><g><circle cx="682" cy="604" r="16" fill="#ffcc00"/><path d="M674 605 L679 611 L691 597" stroke="#0a191d" stroke-width="3.5" fill="none" stroke-linecap="round" stroke-linejoin="round"/><text x="712" y="598" font-size="28" font-weight="700" fill="#0a191d">Smooth surface</text><text x="712" y="630" font-size="25" fill="#666666">resists fouling</text><circle cx="682" cy="690" r="16" fill="#ffcc00"/><path d="M674 691 L679 697 L691 683" stroke="#0a191d" stroke-width="3.5" fill="none" stroke-linecap="round" stroke-linejoin="round"/><text x="712" y="684" font-size="28" font-weight="700" fill="#0a191d">Chlorine-tolerant</text><text x="712" y="716" font-size="25" fill="#666666">handles cleaning doses up to</text><text x="712" y="746" font-size="25" fill="#666666">10,000 ppm hypochlorite</text><circle cx="682" cy="792" r="16" fill="#ffcc00"/><path d="M674 793 L679 799 L691 785" stroke="#0a191d" stroke-width="3.5" fill="none" stroke-linecap="round" stroke-linejoin="round"/><text x="712" y="786" font-size="28" font-weight="700" fill="#0a191d">No waste streams</text><text x="712" y="818" font-size="25" fill="#666666">cleaner to manufacture</text></g></g><text x="60" y="928" font-size="26" fill="#0a191d"><tspan font-weight="700">One-glance:</tspan> Nala swaps the 40-year-old polyamide layer for a smooth, chlorine-tolerant one.</text></svg><figcaption>Nala replaces the 40-year-old polyamide separating layer of a reverse-osmosis membrane with a smooth, chlorine-tolerant sulfonated-polysulfone one. Source: (don&#8217;t) Waste Water S13E10, Sue Mecham (Nala Membranes).</figcaption></figure>
<p>The smooth surface is the part chemists get excited about, because it comes from the manufacturing process, not from a coating you add on afterward. Nala makes its polymer first and then lays it down, where polyamide is grown in place on the membrane in a reaction that leaves behind a rough finish and a couple of nasty waste streams. Same trick the cellulose acetate people had, brought forward to a modern high-performance film.</p>
<h2>The chlorine advantage, and the 24% it targets</h2>
<p>Here&#8217;s the money question, because a chemistry curiosity only becomes an investable company when it changes a number on an operator&#8217;s spreadsheet, and for RO that number is biofouling. Biofouling is just bacteria setting up house on the membrane, and the standard, boring, cheap way to stop bacteria in water is chlorine. Polyamide can&#8217;t take it, so operators fight fouling with pre-treatment, downtime, and expensive cleaning cycles instead. Nala can take it, down at drinking-water doses to keep bugs from growing, and all the way up to 10,000 ppm of hypochlorite when a membrane is genuinely filthy.</p>
<p>There&#8217;s an old rule of thumb in this industry that if you&#8217;re not at least 20% better than the incumbent, you don&#8217;t get a seat at the table. Sue&#8217;s answer clears that bar, and she is careful to source it rather than round it up:</p>
<figure class="dww-quote-card">
<blockquote><p>&#8220;A techno-economic analysis that was done to measure the impact of biofouling on operating costs for reverse osmosis systems&#8230; the average value that they came up with was 24%&#8230; that&#8217;s energy, chemicals, cleaning, and labor for cleaning, as well as membrane replacement.&#8221;</blockquote><figcaption>Sue Mecham, CEO and co-founder, Nala Membranes &middot; <a href="https://www.youtube.com/watch?v=YOgtFUzPlAA&#038;t=1428s" target="_blank" rel="noopener">Don&#8217;t Waste Water S13E10, 23:48</a></figcaption></figure>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 760" role="img" aria-labelledby="fig2-title fig2-desc" style="display:block;width:100%;height:auto"><title id="fig2-title">Biofouling is about 24% of a reverse-osmosis plant&#8217;s operating cost</title><desc id="fig2-desc">A single-stat figure. A techno-economic analysis cited in the Nala Membranes episode found that biofouling (the biological gunk that clogs desalination membranes) accounts for roughly 24% of a reverse-osmosis plant&#8217;s operating cost. That 24% is spread across five cost categories, listed here without per-category percentages because none were quantified: energy, chemicals, cleaning, labor for cleaning, and membrane replacement. Nala&#8217;s chlorine-tolerant membrane is aimed straight at this share. Capital-cost savings on new builds are additional but not yet quantified (TBD). Source: Nala Membranes S13E10, Sue Mecham.</desc><rect x="0" y="0" width="1200" height="760" fill="#ffffff"/><text x="80" y="86" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="30" font-weight="700" letter-spacing="3" fill="#33adff">THE TARGET</text><text x="80" y="146" font-family="'Glypha Pro',Georgia,serif" font-size="46" font-weight="700" fill="#0a191d">The share of running cost that biofouling eats</text><g><rect x="80" y="228" width="16" height="288" rx="8" fill="#ffcc00"/><text x="120" y="452" font-family="'Glypha Pro',Georgia,serif" font-size="290" font-weight="700" fill="#0a191d">24</text><text x="530" y="452" font-family="'Glypha Pro',Georgia,serif" font-size="146" font-weight="700" fill="#ffcc00">%</text><text x="124" y="558" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="32" font-weight="700" fill="#2d2d2d">of a reverse-osmosis plant&#8217;s</text><text x="124" y="600" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="32" font-weight="500" fill="#666666">operating cost, on average</text></g><g><text x="710" y="252" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="27" font-weight="700" letter-spacing="2" fill="#999999">SPREAD ACROSS FIVE COSTS</text><g><title>Energy: a contributing cost category (share not quantified)</title><rect x="710" y="280" width="410" height="52" rx="26" fill="#ffffff" stroke="#cccccc" stroke-width="2"/><circle cx="742" cy="306" r="7" fill="#33adff"/><text x="766" y="316" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="30" font-weight="500" fill="#2d2d2d">Energy</text></g><g><title>Chemicals: a contributing cost category (share not quantified)</title><rect x="710" y="344" width="410" height="52" rx="26" fill="#ffffff" stroke="#cccccc" stroke-width="2"/><circle cx="742" cy="370" r="7" fill="#33adff"/><text x="766" y="380" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="30" font-weight="500" fill="#2d2d2d">Chemicals</text></g><g><title>Cleaning: a contributing cost category (share not quantified)</title><rect x="710" y="408" width="410" height="52" rx="26" fill="#ffffff" stroke="#cccccc" stroke-width="2"/><circle cx="742" cy="434" r="7" fill="#33adff"/><text x="766" y="444" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="30" font-weight="500" fill="#2d2d2d">Cleaning</text></g><g><title>Labor for cleaning: a contributing cost category (share not quantified)</title><rect x="710" y="472" width="410" height="52" rx="26" fill="#ffffff" stroke="#cccccc" stroke-width="2"/><circle cx="742" cy="498" r="7" fill="#33adff"/><text x="766" y="508" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="30" font-weight="500" fill="#2d2d2d">Labor for cleaning</text></g><g><title>Membrane replacement: a contributing cost category (share not quantified)</title><rect x="710" y="536" width="410" height="52" rx="26" fill="#ffffff" stroke="#cccccc" stroke-width="2"/><circle cx="742" cy="562" r="7" fill="#33adff"/><text x="766" y="572" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="30" font-weight="500" fill="#2d2d2d">Membrane replacement</text></g></g><rect x="80" y="656" width="1040" height="2" fill="#e6e6e6"/><text x="80" y="702" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="27" font-weight="400" fill="#666666">Nala&#8217;s chlorine-tolerant membrane aims straight at this share.</text><text x="80" y="738" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif" font-size="27" font-weight="400" fill="#666666">Capital savings on new builds are extra, but <tspan font-weight="700" fill="#2d2d2d">not yet quantified (TBD)</tspan>.</text></svg><figcaption>Biofouling accounts for about 24% of a reverse-osmosis plant&#8217;s operating cost, the share Nala&#8217;s chlorine-tolerant membrane targets. Source: Nala Membranes S13E10 (Sue Mecham).</figcaption></figure>
<p>That&#8217;s an operating-cost story, which matters, because in most industrial water deals the argument long ago stopped being about the sticker price of the membrane and became about what it costs you to run the thing over its life. A membrane you can chlorine-clean instead of babysit is worth more every single year, not just on day one.</p>
<h2>Why did the membrane giants pass on it?</h2>
<p>This is the part that gives the episode its title, and it&#8217;s more instructive than the usual founder war story. Around 2010 and 2011, before Nala even existed, the underlying sulfonated polysulfone chemistry landed on the desk of one of the big membrane manufacturers. Their technical people ran tests and liked what they saw.</p>
<figure class="dww-quote-card">
<blockquote><p>&#8220;Their technical people said, you know, I think this has a lot of potential. And the business side of that said, nope, we&#8217;re not gonna do that. That was the innovator&#8217;s dilemma. There&#8217;s no incentive to disrupt their very stable, steady market&#8230; the industry wanted it, the manufacturers didn&#8217;t.&#8221;</blockquote><figcaption>Sue Mecham, CEO and co-founder, Nala Membranes &middot; <a href="https://www.youtube.com/watch?v=YOgtFUzPlAA&#038;t=1314s" target="_blank" rel="noopener">Don&#8217;t Waste Water S13E10, 21:54</a></figcaption></figure>
<p>Now, my instinct when I hear &#8220;the giant turned it down&#8221; is to reach for the hall of fame of corporate blindness, and the episode does exactly that: Kodak sitting on the digital camera its own engineer built, Blockbuster waving Netflix through, Xerox letting personal computing walk out the door. The trouble is that this is survivor bias dressed up as destiny. Internet Explorer held nearly 96% of the browser market in the early 2000s while being nobody&#8217;s favorite browser. Betamax was better than VHS and lost anyway. We still type on QWERTY keyboards that were designed to slow us down. Incumbency is a moat, not an accident, and the academic read is that you need to reach somewhere between 15% and 30% market penetration before adoption becomes self-sustaining. Sue puts the same wall in plainer terms: on the membrane side, she says, people can&#8217;t even fathom what you mean by a new membrane, because it&#8217;s been so long since they had one. I&#8217;ve argued this at length in a newsletter on why your water tech is probably <a href="https://www.linkedin.com/pulse/your-water-tech-disruptive-antoine-walter-z5oxe/" target="_blank" rel="noopener">not as disruptive as your pitch deck claims</a>, and if that debate is your kind of fun, my <a href="https://www.linkedin.com/newsletters/don-t-waste-water-6884833968848474112/" target="_blank" rel="noopener">newsletter</a> is where I keep having it.</p>
<h2>Has anyone ever actually disrupted water tech?</h2>
<p>Yes, but you can almost count the clean examples on one hand, and every one of them took a decade or three. These are the cases I keep reaching for on the show. Trojan started in 1977 as three people in Canada betting that ultraviolet light could replace chlorine for disinfection, and most of the industry laughed until UV became mainstream municipal practice in the 2000s. The pressure exchanger, the device that recovers up to 60% of the energy in a desalination plant, arrived in 1992 and didn&#8217;t become standard until the mid-2010s, by which point something like 70 million people were drinking water that had passed through one. And the canonical case is Andrew Benedek pushing the membrane bioreactor through the 1980s and 1990s while everyone told him membranes had no place in wastewater, right up until GE bought Zenon in 2006 and the idea became obvious.</p>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 780" style="display:block;width:100%;height:auto" role="img" aria-labelledby="fig4-title fig4-desc" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif"><title id="fig4-title">Water-tech disruptions that stuck took roughly two to three decades to reach mainstream</title><desc id="fig4-desc">A timeline of three rare water-technology disruptions that reached mainstream adoption. Eras are approximate host framing (Nala Membranes S13E10), not precise dates. Trojan UV disinfection, founded 1977 as a 3-person Canadian startup, reached mainstream municipal use around the 2000s, roughly 25 to 30 years. Energy Recovery Inc&#8217;s pressure exchanger, which recovers up to 60 percent of desalination energy, was introduced in 1992 and became mainstream around the mid-2010s, roughly 23 years; about 70 million people now drink water that passed through one. Zenon&#8217;s membrane bioreactor by Andrew Benedek was pushed through the 1980s and 1990s, reached mainstream in the 2000s, and GE acquired it in 2006, roughly 20 to 25 years. All three land inside a 20 to 30 year reference window.</desc><rect x="0" y="0" width="1200" height="780" fill="#f5f0e8"/><text x="70" y="66" font-family="'Glypha Pro',Georgia,serif" font-size="42" font-weight="700" fill="#0a191d">The disruptions that stuck took 20 to 30 years</text><text x="70" y="114" font-family="'Glypha Pro',Georgia,serif" font-size="42" font-weight="700" fill="#0a191d">to go mainstream</text><text x="70" y="152" font-size="26" fill="#666666">Three rare water-tech breakthroughs, from founding to municipal norm. Eras approximate.</text><g stroke="#d9d2c4" stroke-width="1"><line x1="360" y1="196" x2="360" y2="606"/><line x1="544" y1="196" x2="544" y2="606"/><line x1="728" y1="196" x2="728" y2="606"/><line x1="912" y1="196" x2="912" y2="606"/><line x1="1096" y1="196" x2="1096" y2="606"/></g><g font-size="24" fill="#999999" text-anchor="middle"><text x="360" y="638">1980</text><text x="544" y="638">1990</text><text x="728" y="638">2000</text><text x="912" y="638">2010</text><text x="1096" y="638">2020</text></g><text x="740" y="672" font-size="22" fill="#999999" text-anchor="middle" font-style="italic">Year (approximate on-air framing)</text><g><title>Trojan (UV disinfection): founded 1977, mainstream municipal ~2000s. Roughly 25 to 30 years.</title><text x="70" y="236" font-size="30" font-weight="700" fill="#0a191d">Trojan</text><text x="70" y="266" font-size="23" fill="#666666">UV disinfection</text><rect x="304.8" y="222" width="478.4" height="30" rx="15" fill="#ffcc00"/><circle cx="304.8" cy="237" r="9" fill="#0a191d"/><circle cx="783.2" cy="237" r="9" fill="#0a191d"/><text x="298" y="286" font-size="22" fill="#2d2d2d" text-anchor="end">1977 start</text><text x="790" y="286" font-size="22" fill="#2d2d2d">mainstream ~2000s</text><text x="544" y="213" font-size="25" font-weight="700" fill="#0a191d" text-anchor="middle">~25 to 30 yrs</text></g><g><title>Energy Recovery Inc (pressure exchanger, recovers up to 60% of desalination energy): introduced 1992, mainstream ~mid-2010s. Roughly 23 years. About 70 million people now drink water that passed through one.</title><text x="70" y="368" font-size="30" font-weight="700" fill="#0a191d">Energy Recovery</text><text x="70" y="398" font-size="23" fill="#666666">desalination energy saver</text><rect x="580.8" y="354" width="423.2" height="30" rx="15" fill="#ffcc00"/><circle cx="580.8" cy="369" r="9" fill="#0a191d"/><circle cx="1004" cy="369" r="9" fill="#0a191d"/><text x="574" y="418" font-size="22" fill="#2d2d2d" text-anchor="end">1992 start</text><text x="1011" y="418" font-size="22" fill="#2d2d2d" text-anchor="end">mainstream ~mid-2010s</text><text x="792" y="345" font-size="25" font-weight="700" fill="#0a191d" text-anchor="middle">~23 yrs</text></g><g><title>Zenon (membrane bioreactor, Andrew Benedek): pushed through the 1980s and 1990s, mainstream 2000s, GE acquisition 2006. Roughly 20 to 25 years.</title><text x="70" y="500" font-size="30" font-weight="700" fill="#0a191d">Zenon</text><text x="70" y="530" font-size="23" fill="#666666">membrane bioreactor</text><rect x="452" y="486" width="386.4" height="30" rx="15" fill="#ffcc00"/><circle cx="452" cy="501" r="9" fill="#0a191d"/><circle cx="838.4" cy="501" r="9" fill="#0a191d"/><text x="445" y="550" font-size="22" fill="#2d2d2d" text-anchor="end">1980s start</text><text x="845" y="550" font-size="22" fill="#2d2d2d">GE buys 2006</text><text x="645" y="477" font-size="25" font-weight="700" fill="#0a191d" text-anchor="middle">~20 to 25 yrs</text></g><g><text x="70" y="718" font-size="24" font-weight="700" fill="#0a191d">Reference window</text><rect x="360" y="701" width="552" height="26" rx="4" fill="#ffcc00" opacity="0.28"/><rect x="360" y="701" width="368" height="26" rx="4" fill="#ffcc00" opacity="0.28"/><line x1="360" y1="696" x2="360" y2="732" stroke="#0a191d" stroke-width="2"/><line x1="728" y1="696" x2="728" y2="732" stroke="#0a191d" stroke-width="2"/><line x1="912" y1="696" x2="912" y2="732" stroke="#0a191d" stroke-width="2"/><text x="360" y="752" font-size="21" fill="#666666" text-anchor="middle">20 yrs</text><text x="728" y="752" font-size="21" fill="#666666" text-anchor="middle">25</text><text x="912" y="752" font-size="21" fill="#666666" text-anchor="middle">30 yrs</text><text x="944" y="720" font-size="22" fill="#666666">All three land here.</text></g></svg><figcaption>The rare water-tech disruptions that stuck took roughly 20 to 30 years to reach mainstream. Source: Nala Membranes S13E10 (host framing, eras approximate).</figcaption></figure>
<p>So the material working is the easy part. The pattern in this sector is that a better mousetrap wins a niche first and the mainstream last, if ever. Even today, polymer membranes hold about 93% of the market against roughly 7% for ceramics, a 2025 Global Water Intelligence split I chewed over in <a href="https://www.linkedin.com/pulse/membrane-chosen-one-antoine-walter-4shpe/" target="_blank" rel="noopener">my newsletter</a>, and that gap has barely moved despite ceramics being genuinely excellent. Membranes, it turns out, don&#8217;t much like a winner-take-all story.</p>
<h2>How does Nala&#8217;s $15 million stack up against the field?</h2>
<p>This is where I get to plug in my own numbers, because I keep a section of my Leviathan database on exactly this cohort, the startups trying to move the membrane itself, and laid side by side they tell a story the pitch decks don&#8217;t.</p>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 1090" style="display:block;width:100%;height:auto" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif"><title>Total disclosed funding across the next-generation membrane and desalination-material startup cohort</title><desc>Horizontal bar chart of total disclosed funding (US$ millions) for 11 next-generation membrane startups, sorted descending. NALA Membranes took one of the field&#8217;s deepest swings, a genuinely new reverse-osmosis material, on a mid-pack raise a sixth the size of ZwitterCo&#8217;s; the only peer that swung as deep on the material itself, Aquaporin, is dead. Bars marked &#8220;new material&#8221; change the membrane material itself; bars marked &#8220;around polyamide&#8221; innovate with coatings, spacers or process on top of existing polyamide film. Data (US$ millions, disclosed rounds): ZwitterCo 97.7 (US, zwitterionic coating on polyamide, around polyamide); Membrion 43.0 (US, ceramic ion-exchange, around polyamide); NX Filtration 27.6 (NL, hollow-fiber nanofiltration, around polyamide); Aquaporin 24.8 (DK, biomimetic RO, new material, defunct); Blue Foot Membranes 16.2 (BE, flat-sheet MBR, around polyamide); NALA Membranes 15.2 (US, sulfonated polysulfone, new material, highlighted); Evove 13.0 (UK, graphene-oxide plus 3D-printed spacers, around polyamide); PolyCera 9.0 (US, next-gen ultrafiltration, around polyamide); Aqua Membranes 7.0 (US, 3D-printed spacers, around polyamide); Salinity Solutions 4.4 (UK, semi-batch RO, around polyamide); Active Membrane 3.2 (US, electrochemical, around polyamide). Source: Leviathan, my water funding database, verified 2026-07-01.</desc><rect x="0" y="0" width="1200" height="1090" fill="#ffffff"/><text x="64" y="70" font-family="'Glypha Pro',Georgia,serif" font-size="46" font-weight="700" fill="#0a191d">Nala swung deep on a mid-pack raise</text><text x="64" y="116" font-size="31" font-weight="400" fill="#2d2d2d">Total disclosed funding across next-generation membrane startups, US$ millions</text><g font-size="27" font-weight="500"><rect x="64" y="146" width="46" height="30" rx="5" fill="#ffcc00"/><text x="122" y="169" fill="#2d2d2d">New membrane material</text><rect x="480" y="146" width="46" height="30" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="538" y="169" fill="#2d2d2d">Innovates around existing polyamide film</text><rect x="64" y="190" width="46" height="30" rx="5" fill="#ffffff" stroke="#ff6b6b" stroke-width="3" stroke-dasharray="8 6"/><text x="122" y="213" fill="#2d2d2d">Defunct (Aquaporin)</text></g><g font-size="24" fill="#999999" text-anchor="middle" font-weight="500"><line x1="430" y1="276" x2="430" y2="1018" stroke="#e6e6e6" stroke-width="2"/><line x1="594" y1="276" x2="594" y2="1018" stroke="#eeeeee" stroke-width="2"/><line x1="758" y1="276" x2="758" y2="1018" stroke="#eeeeee" stroke-width="2"/><line x1="921" y1="276" x2="921" y2="1018" stroke="#eeeeee" stroke-width="2"/><text x="430" y="268">US$0</text><text x="594" y="268">25</text><text x="758" y="268">50</text><text x="921" y="268">75M</text></g><g><title>ZwitterCo: US$97.7M disclosed. US, zwitterionic coating on polyamide (innovates around existing film).</title><text x="412" y="326" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">ZwitterCo</text><text x="412" y="352" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="294" width="640" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="1052" y="325" text-anchor="end" font-size="29" font-weight="700" fill="#2d2d2d">US$97.7M</text></g><g><title>Membrion: US$43.0M disclosed. US, ceramic ion-exchange (innovates around existing film).</title><text x="412" y="394" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">Membrion</text><text x="412" y="420" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="362" width="281.7" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="731" y="393" font-size="29" font-weight="700" fill="#2d2d2d">US$43.0M</text></g><g><title>NX Filtration: US$27.6M disclosed. NL, hollow-fiber nanofiltration (innovates around existing film).</title><text x="412" y="462" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">NX Filtration</text><text x="412" y="488" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="430" width="180.8" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="630" y="461" font-size="29" font-weight="700" fill="#2d2d2d">US$27.6M</text></g><g><title>Aquaporin: US$24.8M disclosed. DK, biomimetic reverse-osmosis, a genuinely new membrane material. DEFUNCT.</title><text x="412" y="530" text-anchor="end" font-size="30" font-weight="700" fill="#ff6b6b">Aquaporin</text><text x="412" y="556" text-anchor="end" font-size="21" font-weight="700" fill="#ff6b6b">new material &#183; defunct</text><rect x="430" y="498" width="162.5" height="44" rx="5" fill="#ffffff" stroke="#ff6b6b" stroke-width="3.5" stroke-dasharray="9 7"/><text x="612" y="529" font-size="29" font-weight="700" fill="#ff6b6b">US$24.8M</text></g><g><title>Blue Foot Membranes: US$16.2M disclosed. BE, flat-sheet MBR (innovates around existing film).</title><text x="412" y="598" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">Blue Foot Membranes</text><text x="412" y="624" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="566" width="106.1" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="556" y="597" font-size="29" font-weight="700" fill="#2d2d2d">US$16.2M</text></g><g><title>NALA Membranes: US$15.2M disclosed. US, sulfonated polysulfone, a genuinely new reverse-osmosis material. Highlighted.</title><rect x="56" y="630" width="1092" height="52" rx="8" fill="#fff7d6"/><text x="412" y="666" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">NALA Membranes</text><text x="412" y="692" text-anchor="end" font-size="21" font-weight="700" fill="#8a6d00">new material</text><rect x="430" y="634" width="99.6" height="44" rx="5" fill="#ffcc00"/><text x="549" y="665" font-size="29" font-weight="700" fill="#0a191d">US$15.2M</text></g><g><title>Evove: US$13.0M disclosed. UK, graphene-oxide plus 3D-printed spacers (innovates around existing film).</title><text x="412" y="734" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">Evove</text><text x="412" y="760" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="702" width="85.2" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="535" y="733" font-size="29" font-weight="700" fill="#2d2d2d">US$13.0M</text></g><g><title>PolyCera: US$9.0M disclosed. US, next-gen ultrafiltration (innovates around existing film).</title><text x="412" y="802" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">PolyCera</text><text x="412" y="828" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="770" width="59.0" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="509" y="801" font-size="29" font-weight="700" fill="#2d2d2d">US$9.0M</text></g><g><title>Aqua Membranes: US$7.0M disclosed. US, 3D-printed spacers (innovates around existing film).</title><text x="412" y="870" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">Aqua Membranes</text><text x="412" y="896" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="838" width="45.9" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="496" y="869" font-size="29" font-weight="700" fill="#2d2d2d">US$7.0M</text></g><g><title>Salinity Solutions: US$4.4M disclosed. UK, semi-batch reverse osmosis (innovates around existing film).</title><text x="412" y="938" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">Salinity Solutions</text><text x="412" y="964" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="906" width="28.8" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="479" y="937" font-size="29" font-weight="700" fill="#2d2d2d">US$4.4M</text></g><g><title>Active Membrane: US$3.2M disclosed. US, electrochemical (innovates around existing film).</title><text x="412" y="1006" text-anchor="end" font-size="30" font-weight="700" fill="#0a191d">Active Membrane</text><text x="412" y="1032" text-anchor="end" font-size="21" fill="#999999">around polyamide</text><rect x="430" y="974" width="21.0" height="44" rx="5" fill="#ffffff" stroke="#c7cdd1" stroke-width="3"/><text x="472" y="1005" font-size="29" font-weight="700" fill="#2d2d2d">US$3.2M</text></g><text x="64" y="1076" font-size="24" fill="#999999">Source: Leviathan, my water funding database, verified 2026-07-01.</text></svg><figcaption>Nala&#8217;s US$15.2M raise sits mid-pack, a sixth the size of ZwitterCo&#8217;s US$97.7M; among the few startups changing the membrane material itself rather than tweaking around it, its only peer, Aquaporin, is dead. Source: Leviathan, my water funding database, verified 2026-07-01.</figcaption></figure>
<details class="dww-details" open>
<summary>The next-generation membrane startup funding landscape (Leviathan data)</summary>
<table class="dww-fundtable">
<thead>
<tr>
<th>Company</th>
<th>Raised (US$)</th>
<th>Country</th>
<th>The approach</th>
</tr>
</thead>
<tbody>
<tr>
<td>ZwitterCo</td>
<td>$97.7M</td>
<td>US</td>
<td>Zwitterionic coating on polyamide</td>
</tr>
<tr>
<td>Membrion</td>
<td>$43.0M</td>
<td>US</td>
<td>Ceramic ion-exchange (electrodialysis)</td>
</tr>
<tr>
<td>NX Filtration</td>
<td>$27.6M</td>
<td>NL</td>
<td>Hollow-fiber direct nanofiltration</td>
</tr>
<tr>
<td>Aquaporin</td>
<td>$24.8M</td>
<td>DK</td>
<td>Biomimetic (aquaporin protein) RO, now defunct</td>
</tr>
<tr>
<td>Blue Foot Membranes</td>
<td>$16.2M</td>
<td>BE</td>
<td>Backwashable flat-sheet MBR</td>
</tr>
<tr class="dww-hl">
<td>Nala Membranes</td>
<td>$15.2M</td>
<td>US</td>
<td>New RO material (sulfonated polysulfone)</td>
</tr>
<tr>
<td>Evove</td>
<td>$13.0M</td>
<td>UK</td>
<td>Graphene-oxide and 3D-printed spacers</td>
</tr>
<tr>
<td>PolyCera</td>
<td>$9.0M</td>
<td>US</td>
<td>Next-gen ultrafiltration</td>
</tr>
<tr>
<td>Aqua Membranes</td>
<td>$7.0M</td>
<td>US</td>
<td>3D-printed spacers for existing RO</td>
</tr>
<tr>
<td>Salinity Solutions</td>
<td>$4.4M</td>
<td>UK</td>
<td>Semi-batch RO process</td>
</tr>
<tr>
<td>Active Membrane</td>
<td>$3.2M</td>
<td>US</td>
<td>Electrochemical membranes</td>
</tr>
</tbody>
</table>
<p class="src">Source: Leviathan, my water funding database (disclosed rounds), verified 2026-07-01.</p>
</details>
<p>Look at what most of that money is actually buying. ZwitterCo, which has raised close to six times what Nala has, puts <a href="https://dww.show/zwitterions-super-powers-could-solve-wastewater-membranes-number-one-problem/">a clever zwitterionic layer on top of a polyamide</a>. Aqua Membranes, whose <a href="https://dww.show/how-aqua-membranes-prints-three-dimensional-benefits-for-mesh-addicts/">3D-printed spacers</a> I covered with Craig Beckman, improves the plumbing around the membrane. Evove, which I looked at through its <a href="https://dww.show/evove-direct-lithium-extraction-kurita/">lithium work</a>, coats and prints. Nearly the whole field is innovating around the polyamide rather than replacing it, which is the rational thing to do, because replacing the material is the hardest possible version of this game. The one team that took a swing as deep as Nala&#8217;s, Aquaporin, built biomimetic membranes out of actual water-channel proteins, raised nearly $25 million doing it, and is now dead. That&#8217;s the company Nala keeps, and it&#8217;s worth sitting with before you get too excited about a founder claiming to have out-chemistried an entire industry on $15 million.</p>
<h2>Can a bootstrapped startup out-patient the oligopoly?</h2>
<p>I think the interesting answer is that Nala isn&#8217;t trying to beat the giants at all, and that&#8217;s precisely why it might work. Run it through the framework I use for this: a water tech can be disruptive on four fronts, creating a market, improving performance, cutting costs, or improving the user experience, and the earlier you are, the fewer of those you&#8217;re allowed to touch at once. Nala touches exactly two. It improves performance, by handling organics and chlorine that choke polyamide, and it cuts costs, by that 24%. Two, which is the ceiling I&#8217;d give a company this young. It is not also trying to invent a new market or reinvent how plants are operated, and that discipline shows up in the fundraising.</p>
<figure class="dww-quote-card">
<blockquote><p>&#8220;We&#8217;re raising a priced round at the moment&#8230; we&#8217;re looking to raise another $5 million&#8230; position us for potentially a Series A, might be $10 to $20 million. I don&#8217;t see any reason why we have to raise those big rounds.&#8221;</blockquote><figcaption>Sue Mecham, CEO and co-founder, Nala Membranes &middot; <a href="https://www.youtube.com/watch?v=YOgtFUzPlAA&#038;t=2420s" target="_blank" rel="noopener">Don&#8217;t Waste Water S13E10, 40:20</a></figcaption></figure>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 760" style="display:block;width:100%;height:auto" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif"><title>Nala Membranes: a deliberately small capital ladder paired with a niche-first go-to-market</title><desc>Nala is raising deliberately small and starting in industrial wastewater, a company built to survive the 20-year adoption clock rather than sprint at it. Capital ladder: US$15.2M raised to date across 5 rounds, then a currently open priced round of about US$5M seeking a lead investor, then a potential Series A of US$10 to 20M later. Go-to-market: starting in industrial wastewater (semiconductor, textile, mining and agricultural streams, which are high-organics and foul polyamide membranes), with seawater and municipal markets held for later, not now. Source: Nala Membranes S13E10 (Sue Mecham); funding from the Leviathan database, 5 rounds totalling US$15.15M, verified 2026-07-01.</desc><rect x="0" y="0" width="1200" height="760" fill="#ffffff"/><text x="60" y="66" font-family="'Glypha Pro',Georgia,serif" font-size="44" font-weight="700" fill="#0a191d">Built for the 20-year clock, not a sprint</text><text x="60" y="108" font-size="27" font-weight="400" fill="#666666">Raise deliberately small; win one hard niche first.</text><line x1="600" y1="150" x2="600" y2="712" stroke="#cccccc" stroke-width="2" stroke-dasharray="2 8"/><text x="60" y="176" font-size="24" font-weight="700" fill="#999999" letter-spacing="2">THE CAPITAL LADDER</text><text x="60" y="210" font-size="29" font-weight="700" fill="#0a191d">Small, staged rounds</text><g><title>Raised to date: US$15.2M across 5 rounds (Leviathan funding database, US$15.15M)</title><rect x="72" y="470" width="150" height="220" rx="6" fill="#33adff"/><text x="147" y="452" text-anchor="middle" font-size="34" font-weight="700" fill="#0a191d">US$15.2M</text><text x="147" y="524" text-anchor="middle" font-size="24" font-weight="700" fill="#ffffff">RAISED</text><text x="147" y="552" text-anchor="middle" font-size="24" font-weight="700" fill="#ffffff">TO DATE</text><text x="147" y="716" text-anchor="middle" font-size="23" font-weight="400" fill="#666666">5 rounds</text></g><g><title>Currently open: a priced round of about US$5M, seeking a lead investor</title><rect x="232" y="370" width="150" height="320" rx="6" fill="#ffcc00"/><text x="307" y="352" text-anchor="middle" font-size="34" font-weight="700" fill="#0a191d">~US$5M</text><text x="307" y="428" text-anchor="middle" font-size="24" font-weight="700" fill="#0a191d">OPEN NOW</text><text x="307" y="456" text-anchor="middle" font-size="21" font-weight="400" fill="#2d2d2d">priced round</text><rect x="244" y="600" width="126" height="66" rx="8" fill="#0a191d"/><text x="307" y="626" text-anchor="middle" font-size="20" font-weight="700" fill="#ffcc00">SEEKING</text><text x="307" y="652" text-anchor="middle" font-size="20" font-weight="700" fill="#ffcc00">A LEAD</text></g><g><title>Later: a potential Series A of US$10 to 20M</title><rect x="392" y="230" width="150" height="460" rx="6" fill="#ffffff" stroke="#999999" stroke-width="2.5" stroke-dasharray="8 6"/><text x="467" y="200" text-anchor="middle" font-size="32" font-weight="700" fill="#999999">US$10-20M</text><text x="467" y="300" text-anchor="middle" font-size="24" font-weight="700" fill="#999999">SERIES A</text><text x="467" y="330" text-anchor="middle" font-size="21" font-weight="400" fill="#999999">later</text></g><line x1="60" y1="690" x2="555" y2="690" stroke="#0a191d" stroke-width="2.5"/><text x="648" y="176" font-size="24" font-weight="700" fill="#999999" letter-spacing="2">THE GO-TO-MARKET</text><text x="648" y="210" font-size="29" font-weight="700" fill="#0a191d">One hard niche first</text><g><title>Starting here: industrial wastewater. Semiconductor, textile, mining and agricultural streams are high in organics and foul polyamide membranes, exactly where Nala&#8217;s membrane wins.</title><path d="M 648 262 L 1020 262 L 1128 402 L 1020 542 L 648 542 Z" fill="#ffcc00"/><text x="700" y="330" font-size="22" font-weight="700" fill="#0a191d" letter-spacing="1">STARTING HERE</text><text x="700" y="382" font-family="'Glypha Pro',Georgia,serif" font-size="38" font-weight="700" fill="#0a191d">Industrial</text><text x="700" y="424" font-family="'Glypha Pro',Georgia,serif" font-size="38" font-weight="700" fill="#0a191d">wastewater</text><text x="700" y="470" font-size="21" font-weight="400" fill="#2d2d2d">Semiconductor . textile . mining . agriculture</text><text x="700" y="500" font-size="21" font-weight="400" fill="#2d2d2d">High-organics streams that foul rival membranes</text></g><g><title>Held for later, not now: seawater desalination and municipal water.</title><rect x="648" y="588" width="228" height="96" rx="8" fill="#f5f0e8" stroke="#cccccc" stroke-width="2"/><text x="762" y="626" text-anchor="middle" font-size="26" font-weight="700" fill="#999999">Seawater</text><text x="762" y="662" text-anchor="middle" font-size="19" font-weight="400" fill="#999999">later, not now</text><rect x="900" y="588" width="228" height="96" rx="8" fill="#f5f0e8" stroke="#cccccc" stroke-width="2"/><text x="1014" y="626" text-anchor="middle" font-size="26" font-weight="700" fill="#999999">Municipal</text><text x="1014" y="662" text-anchor="middle" font-size="19" font-weight="400" fill="#999999">later, not now</text></g><text x="648" y="716" font-size="21" font-weight="400" fill="#666666">Big markets are deferred, not chased.</text></svg><figcaption>Nala is raising deliberately small and entering one hard niche first, industrial wastewater. Source: Nala Membranes S13E10 (Sue Mecham); funding from the Leviathan database (5 rounds, US$15.15M), verified 2026-07-01.</figcaption></figure>
<p>The go-to-market matches the money. Nala is starting in industrial wastewater, the semiconductor, textile, and mining streams that are loaded with the organics polyamide hates, where a customer feels the pain sharply enough to try something new, and where you don&#8217;t need to dislodge a giant to win the job. Manufacturing is deliberately asset-light: Nala makes its own polymer, coats a sourced substrate, and hands the sheet to a contractor to roll into modules, with, as Sue points out, no waste streams to dispose of at the end. It&#8217;s a company built to survive the twenty-year adoption clock rather than to sprint at it. There&#8217;s an exit shimmering somewhere out there too, and I&#8217;ll admit I floated the idea on the show that a private-equity-owned membrane major might one day want Nala as the premium &#8220;sparkle&#8221; on a commodity product, though that one is my speculation, not a plan on anyone&#8217;s desk.</p>
<h2>Frequently asked questions</h2>
<h3>What is Nala Membranes?</h3>
<p>A North Carolina startup, co-founded by CEO Sue Mecham and Dr. Judy Riffle, that has developed the first new reverse osmosis membrane material in over 40 years, a sulfonated polysulfone thin film composite.</p>
<h3>What is a sulfonated polysulfone membrane?</h3>
<p>A reverse osmosis membrane whose salt-rejecting layer is made from sulfonated polysulfone rather than the industry-standard polyamide. It has a smoother, more chlorine-tolerant surface, which reduces biofouling and allows aggressive chlorine cleaning.</p>
<h3>Is Nala&#8217;s membrane really chlorine-tolerant?</h3>
<p>Yes. Nala reports tolerance from drinking-water-level doses up to 10,000 ppm of sodium hypochlorite for cleaning, where standard polyamide membranes degrade on contact with chlorine.</p>
<h3>How much has Nala Membranes raised?</h3>
<p>About $15.15 million across five disclosed rounds, according to the Leviathan funding database, with a further roughly $5 million priced round open at the time of the interview.</p>
<h3>How is Nala different from ZwitterCo or Aqua Membranes?</h3>
<p>ZwitterCo coats a zwitterionic layer onto polyamide and Aqua Membranes prints spacers around existing membranes; both improve the incumbent. Nala replaces the separating material itself.</p>
<h2>The one thing I&#8217;d watch</h2>
<p>If you want to know whether this is the rare water-tech disruption that sticks, don&#8217;t watch the chemistry, which already works, and don&#8217;t watch the funding headline. Watch for two things: real, paid industrial-wastewater installations that survive a full cleaning season, and a strategic lead investor writing the check that says a serious player wants this material to exist. Get those, and the twenty-year clock starts running in Nala&#8217;s favor. As Sue puts it, the whole point is to make reverse osmosis cheaper and simpler so it can do what it&#8217;s supposed to do, and that&#8217;s a fight worth losing sleep over. The full conversation, chlorine chemistry and all, is <a href="https://www.youtube.com/watch?v=YOgtFUzPlAA" target="_blank" rel="noopener">the episode</a>.</p>
<figure class="dww-figure"><iframe name="Ausha Podcast Player" frameborder="0" loading="lazy" scrolling="no" width="100%" height="220" src="https://player.ausha.co/index.html?showId=br23DCZ1GnG3&#038;color=%23003760&#038;podcastId=o9xNRCrK696Y&#038;v=3&#038;playerId=ausha-o9xNRCrK696Y" title="Listen to the full episode"></iframe><figcaption>Listen to the full conversation with Sue Mecham on <a href="https://www.youtube.com/watch?v=YOgtFUzPlAA" target="_blank" rel="noopener">Don&#8217;t Waste Water S13E10</a>.</figcaption></figure>
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<p class="dww-related" style="margin-top:1.6em;padding-top:1em;border-top:1px solid #e7e3da;font-size:.95em"><strong>Related:</strong> <a href="https://dww.show/active-membranes-seedstrapping-last-round/">the other route to a membrane that stops fouling: make it electrically conductive</a></p>
<p>The post <a href="https://dww.show/nala-membranes-chlorine-tolerant-ro-membrane/">The First New Reverse-Osmosis Membrane in 40 Years</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
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