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	<title>PFAS Archives - (don&#039;t) Waste Water</title>
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	<title>PFAS Archives - (don&#039;t) Waste Water</title>
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		<title>Why Specialist Water Funds Are Finally Emerging: The Cycle H2O Bet</title>
		<link>https://dww.show/cycle-h2o-specialist-water-funds/</link>
		
		<dc:creator><![CDATA[Antoine Walter]]></dc:creator>
		<pubDate>Mon, 29 Jun 2026 15:00:47 +0000</pubDate>
				<category><![CDATA[Water Tech Business]]></category>
		<category><![CDATA[BioAlert]]></category>
		<category><![CDATA[Cycle H2O]]></category>
		<category><![CDATA[PFAS]]></category>
		<category><![CDATA[Quebec water tech]]></category>
		<category><![CDATA[Simon Olivier]]></category>
		<category><![CDATA[specialist water funds]]></category>
		<category><![CDATA[water funding]]></category>
		<category><![CDATA[water tech investment]]></category>
		<category><![CDATA[water venture capital]]></category>
		<guid isPermaLink="false">https://dww.show/?p=21186</guid>

					<description><![CDATA[<p>A third of the world economy depends on water, yet it draws barely $1 of every $1,000 in venture capital. Inside Cycle H2O's bet and its first three cheques.</p>
<p>The post <a href="https://dww.show/cycle-h2o-specialist-water-funds/">Why Specialist Water Funds Are Finally Emerging: The Cycle H2O Bet</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
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<p># Why Specialist Water Funds Are Finally Emerging: The Cycle H2O Bet</p>
<p class="dww-lede">Here is a number that should bother any investor: by 2050, <b>roughly a third of the world&#8217;s economy</b>, on the order of <b>$70 trillion</b>, is on track to be exposed to serious water stress. A planet that cannot run without water. And yet, for every $1,000 that venture capitalists put into startups, <b>only about one dollar</b> reaches it. The whole sector has produced exactly <b>one unicorn</b>. That is the asymmetry: enormous dependence, rounding-error funding. So it is worth asking why a man who spent thirty years helping General Electric turn renewable energy from a tree-hugger curiosity into a multi-billion-dollar business just bet his next act on water. His name is Simon Olivier, and the fund is <b>Cycle H2O</b>, a C$30-million Quebec water fund co-managed by cleantech investor <a href="https://dww.show/investor/cycle-capital/">Cycle Capital</a> and water-equipment group H2O Innovation. In its first months it wrote three cheques. Here is what that bet reveals.</p>
<h2>Why does water get only $1 of every $1,000 in venture capital?</h2>
<p>Start with the scale of what is at stake. The World Resources Institute reckons that by 2050, around 31% of global GDP, some $70 trillion of economic activity, will be exposed to high water stress, up from 24% in 2010. Water is not a niche; it quietly underwrites about a third of the economy. Now look at what flows back. Because I am fun at parties, I once summed up what Global Water Intelligence publishes every year about money going into water startups: $325 million in 2020, $470 million in 2021, $650 million in 2022. Real growth, until you set it against global venture capital over the same years ($345 billion, $681 billion, $445 billion) and watch water&#8217;s share crawl from 0.09% to 0.14%. Round it however you like: roughly <strong>one venture dollar in a thousand</strong> reaches water, to protect a third of the world&#8217;s economy.</p>
<p>That is the asymmetric bet in one breath. And the whole sector has produced exactly one unicorn, <a href="https://dww.show/will-gradiant-ipo-600-water-bets-zero-exits/">Gradiant</a>, which my Leviathan database now clocks at a US$2 billion valuation after its May 2026 Series E. One. In a sector the planet depends on. When the gap between how much something matters and how much capital chases it gets this wide, an investor&#8217;s instinct should not be &#8220;stay away,&#8221; it should be &#8220;why, and for how long?&#8221;</p>
<p class="dww-def"><strong>Venture capital</strong> is money invested in young, unproven companies in exchange for equity, betting that a few big winners pay for the many that fail. A <strong>unicorn</strong> is a startup valued above $1 billion before it goes public. Water has produced exactly one: Gradiant.</p>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" style="display:block;width:100%;height:auto" viewBox="0 0 1200 760" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif"><title>The asymmetric water bet: a third of the world economy depends on water, yet water gets about one venture dollar in a thousand.</title><desc>By 2050 about 31 percent of global GDP, around US$70 trillion of economic activity, is projected to be exposed to high water stress (World Resources Institute, WRI Aqueduct, 2023). Annual venture capital into water startups was US$325M in 2020, US$470M in 2021 and US$650M in 2022 (Global Water Intelligence, via Leviathan). Over the same window water rose from 0.09 percent to 0.14 percent of all global venture dollars, roughly one venture dollar in a thousand. The dependence magnitude (US$70T) and the funding magnitude (about US$650M per year) sit roughly 100,000 to 1 apart, shown here on a declared logarithmic scale.</desc><rect x="0" y="0" width="1200" height="760" fill="#fcfbf7"/><rect x="0" y="0" width="1200" height="8" fill="#ffcc00"/><text x="64" y="74" font-family="'Glypha Pro',Georgia,serif" font-size="44" font-weight="700" fill="#0a191d">Vast dependence, rounding-error funding</text><text x="64" y="112" font-size="25" fill="#666666">A third of the world&#8217;s economy leans on water. 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r="2.4" fill="#d8d2c4"/><circle cx="610.5" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="624.0" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="637.6" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="651.1" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="664.7" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="678.2" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="691.8" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="705.3" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="718.9" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="732.4" cy="692.0" r="2.4" fill="#d8d2c4"/><circle cx="746.0" cy="692.0" r="2.4" fill="#d8d2c4"/></g><ellipse cx="88.8" cy="582.0" rx="26" ry="15" fill="none" stroke="#ffcc00" stroke-width="2.2"/><line x1="88.8" y1="567.0" x2="88.8" y2="552" stroke="#ffcc00" stroke-width="2.2"/><text x="122.8" y="587.0" font-size="18" font-weight="700" fill="#0a191d">= water</text><text x="800" y="600" font-family="'Glypha Pro',Georgia,serif" font-size="56" font-weight="700" fill="#e0a800">0.14%</text><text x="800" y="632" font-size="21" fill="#2d2d2d">of all global venture dollars went to</text><text x="800" y="658" font-size="21" fill="#2d2d2d">water startups in 2022, up from <tspan font-weight="700">0.09%</tspan></text><text x="800" y="684" font-size="21" fill="#2d2d2d">in 2020. That is roughly</text><text x="800" y="712" font-family="'Glypha Pro',Georgia,serif" font-size="30" font-weight="700" fill="#0a191d">1 venture dollar in 1,000.</text><text x="64" y="744" font-size="17" fill="#999999">Source: WRI Aqueduct (2023) + Global Water Intelligence, via Leviathan. Verified 2026-06-28.</text></svg><figcaption>By 2050 about US$70 trillion of economic activity is projected to be exposed to high water stress, while annual venture capital into water startups was about US$650M, a gap on the order of 100,000 to 1. Source: WRI Aqueduct (2023) + Global Water Intelligence, via Leviathan. Verified 2026-06-28.</figcaption></figure>
<p>The picture has improved at the top line lately. Cleantech Group still measures water at under 1% of all early-stage cleantech investment, but separate PitchBook figures (via Earth Capital) put 2023 at a record US$863.9 million before 2024 settled around US$768.2 million. So the pool is bigger than it was when I first ran my numbers. It is still a puddle next to what depends on it. And that puddle is exactly where Simon Olivier decided to go swimming.</p>
<h2>A 30-year energy bet, now placed on water</h2>
<p>To understand the bet, you have to understand where Simon comes from, because his whole thesis is a pattern he has watched play out once already. He spent three decades at General Electric, most of it building the renewable energy business in North America back when, as he puts it, &#8220;our only friends were some tree huggers&#8221; and nobody on Wall Street would pick up the phone. That business is now worth billions. He thinks water is sitting where renewables sat 25 years ago, with one telling difference that he keeps coming back to.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=E-DECS9_xx8&amp;t=784s">
<p>The biggest difference between the energy sector and the water sector is the fact that in the water sector, there&#8217;s no substitute. &#8230; If you get it wrong, you don&#8217;t have any backup plan. &#8230; The stakes are higher, but the outcomes are even bigger.</p>
</blockquote><figcaption>Simon Olivier, Head of the Cycle H2O Water Fund &#183; (don&#8217;t) Waste Water podcast S13E19 &#183; <a href="https://www.youtube.com/watch?v=E-DECS9_xx8&amp;t=784s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<p>That line is the hook of the whole episode. In energy, GE spent billions chasing substitutes: wind and solar to replace coal, gas and oil. In water, there is no substitute. There is no Plan B molecule. Which means, in Simon&#8217;s reading, the stakes are higher (get it wrong and there is no backup) but the eventual prize is bigger, because water quietly fuels more of the industrial economy than oil and gas do. It is the kind of reframing that only lands if you have watched an unfashionable sector become fashionable before. He has.</p>
<p class="dww-def">The <strong>water-energy nexus</strong> is the tight coupling between the two: it takes energy to move and treat water, and water to produce energy. Expertise in one increasingly transfers to the other.</p>
<h2>Inside Cycle H2O&#8217;s three-headed, de-risking structure</h2>
<p>Here is the mechanics, because the structure is the actual innovation. Cycle H2O is a C$30-million fund that writes first cheques of roughly C$0.5 to 3 million, aiming to back at least twelve companies inside its first four years, chosen from a pipeline Simon says runs to about 400 names. The fund held its initial close in June 2024, anchored by Investissement Quebec. None of that is unusual. What is unusual is who sits at the table.</p>
<figure class="dww-figure"><svg style="display:block;width:100%;height:auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 760" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif"><title>Cycle H2O&#8217;s three-partner structure: each partner removes a different early-stage risk</title><desc>A concept diagram. Three partners feed into one early-stage water startup. Cycle Capital, the largest Canadian cleantech VC, brings capital and a proven track record running early-stage funds, removing execution and fund-management risk. H2O Innovation, a water-equipment group operating in about 75 countries, brings market intelligence, due diligence and customer door-opening, removing technology-validation and go-to-market risk. The fund team acts as a copilot investor giving strategic guidance, removing founder-execution risk. They write first cheques of C$0.5 to 3M into the startup. The binding idea: water is a team sport.</desc><rect x="0" y="0" width="1200" height="760" fill="#fbfaf7"/><text x="60" y="66" font-size="40" font-weight="700" fill="#0a191d" font-family="'Glypha Pro', Georgia, serif">Three partners, three risks removed</text><text x="60" y="108" font-size="29" font-weight="400" fill="#666666">Cycle H2O de-risks an early-stage water bet by stacking three different partners behind it.</text><path d="M 540 250 C 660 250 660 380 760 380" fill="none" stroke="#cccccc" stroke-width="4"/><path d="M 540 420 L 760 420" fill="none" stroke="#cccccc" stroke-width="4"/><path d="M 540 590 C 660 590 660 460 760 460" fill="none" stroke="#cccccc" stroke-width="4"/><polygon points="760,380 742,372 742,388" fill="#999999"/><polygon points="760,420 742,412 742,428" fill="#999999"/><polygon points="760,460 742,452 742,468" fill="#999999"/><g><rect x="60" y="172" width="480" height="156" rx="18" fill="#ffffff" stroke="#ffcc00" stroke-width="5"/><rect x="60" y="172" width="14" height="156" rx="7" fill="#ffcc00"/><text x="96" y="218" font-size="32" font-weight="700" fill="#0a191d">Cycle Capital</text><text x="96" y="252" font-size="25" font-weight="400" fill="#666666">Largest Canadian cleantech VC: capital plus</text><text x="96" y="282" font-size="25" font-weight="400" fill="#666666">a proven early-stage fund track record.</text><text x="96" y="316" font-size="25" font-weight="700" fill="#0a191d">Removes: execution / fund-management risk</text></g><g><rect x="60" y="342" width="480" height="156" rx="18" fill="#ffffff" stroke="#33adff" stroke-width="5"/><rect x="60" y="342" width="14" height="156" rx="7" fill="#33adff"/><text x="96" y="388" font-size="32" font-weight="700" fill="#0a191d">H2O Innovation</text><text x="96" y="422" font-size="25" font-weight="400" fill="#666666">Water-equipment group in ~75 countries: deal</text><text x="96" y="452" font-size="25" font-weight="400" fill="#666666">due diligence plus doors to real customers.</text><text x="96" y="486" font-size="25" font-weight="700" fill="#0a191d">Removes: tech-validation / go-to-market risk</text></g><g><rect x="60" y="512" width="480" height="156" rx="18" fill="#ffffff" stroke="#4caf50" stroke-width="5"/><rect x="60" y="512" width="14" height="156" rx="7" fill="#4caf50"/><text x="96" y="558" font-size="32" font-weight="700" fill="#0a191d">The fund team</text><text x="96" y="592" font-size="25" font-weight="400" fill="#666666">A &#8220;copilot investor&#8221;: hands-on strategic</text><text x="96" y="622" font-size="25" font-weight="400" fill="#666666">guidance alongside the founders.</text><text x="96" y="656" font-size="25" font-weight="700" fill="#0a191d">Removes: founder-execution risk</text></g><g><rect x="760" y="300" width="380" height="240" rx="22" fill="#0a191d"/><text x="950" y="356" font-size="29" font-weight="400" fill="#cccccc" text-anchor="middle">The early-stage</text><text x="950" y="392" font-size="34" font-weight="700" fill="#ffffff" text-anchor="middle">water startup</text><line x1="808" y1="420" x2="1092" y2="420" stroke="#33adff" stroke-width="3"/><text x="950" y="462" font-size="26" font-weight="400" fill="#cccccc" text-anchor="middle">First cheques of</text><text x="950" y="500" font-size="36" font-weight="700" fill="#ffcc00" text-anchor="middle">C$0.5 to 3M</text></g><text x="950" y="600" font-size="27" font-weight="400" fill="#666666" text-anchor="middle">The idea binding all three:</text><text x="950" y="638" font-size="33" font-weight="700" fill="#0a191d" text-anchor="middle">&#8220;Water is a team sport.&#8221;</text><text x="60" y="730" font-size="22" font-weight="400" fill="#999999">Source: (don&#8217;t) Waste Water S13E19 with Simon Olivier, Cycle H2O; via Leviathan, 2026-06-28.</text></svg><figcaption>Cycle H2O stacks three partners behind each early-stage bet, with each one removing a different risk. Source: (don&#8217;t) Waste Water S13E19 with Simon Olivier, Cycle H2O; via Leviathan, 2026-06-28.</figcaption></figure>
<p>Cycle H2O has three partners, and that is the point. Cycle Capital is the largest Canadian cleantech venture firm, bringing the money and the track record of running an early-stage fund. H2O Innovation, a water group operating in around 75 countries (and the subject of <a href="https://dww.show/h2o-innovation-acquisition-playbook/">its own 25-year acquisition story I unpacked here</a>), brings something money cannot: market intelligence. When a deal lands, H2O Innovation can tell the fund &#8220;this is a good deal&#8221; or, just as valuable, &#8220;this is not as good a deal as you think it is.&#8221; Then, once the cheque clears, it opens doors and helps the startup skip the queue.</p>
<p class="dww-def">To <strong>de-risk</strong> an investment is to deliberately lower the chance it fails, here by buying in expert eyes on the technology and a built-in route to customers. A fund&#8217;s <strong>first cheque</strong> (or <strong>ticket size</strong>) is the amount it puts into a company&#8217;s early round; <strong>follow-on</strong> money is what it keeps in reserve to reinvest later.</p>
<p>Simon calls this his moat, and he is planning to keep it for Funds 2 and 3. He is also clear about what the fund is not: it will not touch infrastructure plays, which are too capital-intensive and too slow. The bet is on technology, hardware and software, at the earliest stage where, in his words, &#8220;there is more impact for investment&#8221; even though it is &#8220;the most risky space to be in.&#8221;</p>
<h2>Where did Cycle H2O place its first bets?</h2>
<p>This is the part no one else has, so let me lay it out plainly. Pull the disclosed rounds from my Leviathan database and you see exactly where Cycle H2O&#8217;s first money went: three Quebec startups, each solving a &#8220;market fundamental&#8221; rather than chasing a regulation.</p>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 770" style="display:block;width:100%;height:auto" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif"><title>Cycle H2O&#8217;s first three cheques span the water problem: detection, water-energy efficiency, contaminant removal, all Quebec startups, all 2025</title><desc>Three 2025 rounds backed by Quebec fund Cycle H2O. BioAlert Solutions (Sherbrooke, QC), on-site qPCR continuous detection of waterborne pathogens, raised C$2.5M (about US$1.75M) in March 2025, co-led by Cycle H2O. RegenEAU / S3nergy Inc. (QC), greywater heat recovery, raised US$2.25M in June 2025, Cycle H2O participated. Ecofilter Tek (QC), regenerable ion-exchange resins for PFAS and contaminant removal, raised US$675K in October 2025, Cycle H2O participated. Bars show disclosed round totals, not Cycle H2O&#8217;s individual cheque.</desc><rect x="0" y="0" width="1200" height="770" fill="#ffffff"/><text x="56" y="56" font-size="35" font-weight="700" fill="#0a191d" font-family="'Glypha Pro',Georgia,serif">Three early Quebec bets, three corners of the water problem</text><text x="56" y="98" font-size="26" font-weight="400" fill="#666666">Every round Cycle H2O backed in 2025, by the problem it tackles.</text><line x1="380" y1="150" x2="380" y2="620" stroke="#cccccc" stroke-width="2"/><line x1="380" y1="620" x2="1120" y2="620" stroke="#dddddd" stroke-width="2"/><g font-size="21" fill="#999999" text-anchor="middle"><line x1="380" y1="620" x2="380" y2="632" stroke="#cccccc" stroke-width="2"/><text x="380" y="658">US$0</text><line x1="528" y1="620" x2="528" y2="632" stroke="#cccccc" stroke-width="2"/><text x="528" y="658">0.5M</text><line x1="676" y1="620" x2="676" y2="632" stroke="#cccccc" stroke-width="2"/><text x="676" y="658">1.0M</text><line x1="824" y1="620" x2="824" y2="632" stroke="#cccccc" stroke-width="2"/><text x="824" y="658">1.5M</text><line x1="972" y1="620" x2="972" y2="632" stroke="#cccccc" stroke-width="2"/><text x="972" y="658">2.0M</text><line x1="1120" y1="620" x2="1120" y2="632" stroke="#cccccc" stroke-width="2"/><text x="1120" y="658">US$2.5M</text></g><text x="750" y="690" font-size="21" fill="#999999" text-anchor="middle">Disclosed round total in US$ (BioAlert converted from C$). Linear scale.</text><g><title>BioAlert Solutions (Sherbrooke, QC): on-site qPCR continuous detection of waterborne pathogens. Round C$2.5M (about US$1.75M), March 2025. Cycle H2O co-led (with GreenSky Ventures). Category: Detection / monitoring.</title><text x="56" y="178" font-size="20" font-weight="700" fill="#33adff" letter-spacing="1">DETECTION</text><text x="56" y="210" font-size="28" font-weight="700" fill="#0a191d">BioAlert Solutions</text><text x="56" y="240" font-size="21" font-weight="400" fill="#666666">Sherbrooke, QC</text><text x="56" y="270" font-size="21" font-weight="400" fill="#2d2d2d">qPCR detection of Legionella, hours not lab weeks</text><rect x="380" y="168" width="518" height="58" rx="6" fill="#33adff"/><text x="916" y="206" font-size="27" font-weight="700" fill="#0a191d">C$2.5M</text><text x="916" y="232" font-size="20" font-weight="400" fill="#666666">about US$1.75M</text></g><g><title>RegenEAU (S3nergy Inc., QC): greywater heat recovery, pre-heats incoming water from shower and laundry drains; commercial deal signed with Engie in Paris. Round US$2.25M, June 2025. Cycle H2O participated (Fondaction led). Category: Water-energy efficiency.</title><text x="56" y="318" font-size="20" font-weight="700" fill="#4caf50" letter-spacing="1">WATER-ENERGY EFFICIENCY</text><text x="56" y="350" font-size="28" font-weight="700" fill="#0a191d">RegenEAU</text><text x="56" y="380" font-size="21" font-weight="400" fill="#666666">S3nergy Inc., QC</text><text x="56" y="410" font-size="21" font-weight="400" fill="#2d2d2d">Greywater heat recovery (Engie deal, Paris)</text><rect x="380" y="308" width="666" height="58" rx="6" fill="#4caf50"/><text x="1064" y="345" font-size="27" font-weight="700" fill="#0a191d">US$2.25M</text></g><g><title>Ecofilter Tek (QC): regenerable ion-exchange resins for PFAS and contaminant removal, non-destructive and regenerable. Round US$675K, October 2025. Cycle H2O participated. Category: Contaminant removal.</title><text x="56" y="458" font-size="20" font-weight="700" fill="#c084fc" letter-spacing="1">CONTAMINANT REMOVAL</text><text x="56" y="490" font-size="28" font-weight="700" fill="#0a191d">Ecofilter Tek</text><text x="56" y="520" font-size="21" font-weight="400" fill="#666666">QC</text><text x="56" y="550" font-size="21" font-weight="400" fill="#2d2d2d">Regenerable ion-exchange resins for PFAS</text><rect x="380" y="448" width="200" height="58" rx="6" fill="#c084fc"/><text x="598" y="485" font-size="27" font-weight="700" fill="#0a191d">US$675K</text></g><rect x="352" y="183" width="24" height="24" rx="4" fill="#0a191d"/><rect x="352" y="323" width="24" height="24" rx="4" fill="#ffffff" stroke="#0a191d" stroke-width="3"/><rect x="352" y="463" width="24" height="24" rx="4" fill="#ffffff" stroke="#0a191d" stroke-width="3"/><g><rect x="56" y="712" width="24" height="24" rx="4" fill="#0a191d"/><text x="90" y="731" font-size="22" fill="#2d2d2d" font-weight="700">Cycle H2O co-led</text><text x="306" y="731" font-size="22" fill="#666666">(BioAlert)</text><rect x="470" y="712" width="24" height="24" rx="4" fill="#ffffff" stroke="#0a191d" stroke-width="3"/><text x="504" y="731" font-size="22" fill="#2d2d2d" font-weight="700">Cycle H2O participated</text><text x="790" y="731" font-size="22" fill="#666666">(RegenEAU, Ecofilter Tek)</text></g></svg><figcaption>Cycle H2O&#8217;s first three 2025 bets hit three corners of the water problem (detection, water-energy efficiency, contaminant removal), all Quebec startups. Source: Leviathan, my water funding database, verified 2026-06-28 (BioAlert round via BetaKit, 2025).</figcaption></figure>
<details class="dww-deal-table">
<summary>The full list: Cycle H2O&#8217;s first three disclosed cheques (2025)</summary>
<table>
<thead>
<tr>
<th>Company</th>
<th>What it does</th>
<th class="dww-num">Round (disclosed)</th>
<th>Cycle H2O role</th>
<th>Co-investors</th>
</tr>
</thead>
<tbody>
<tr>
<td>BioAlert Solutions</td>
<td>On-site qPCR detection of Legionella and waterborne pathogens in ~2 to 4 hours</td>
<td class="dww-num">C$2.5M (~US$1.75M), Mar 2025</td>
<td>Co-led</td>
<td>GreenSky Ventures, Fondaction, Spring Impact Capital</td>
</tr>
<tr>
<td>RegenEAU (S3nergy)</td>
<td>Greywater heat recovery to pre-heat incoming water; commercial deal with Engie in Paris</td>
<td class="dww-num">US$2.25M, Jun 2025</td>
<td>Participant</td>
<td>Fondaction (lead), Desjardins, Groupe Marcel Charest et Fils, CEEE</td>
</tr>
<tr>
<td>Ecofilter Tek</td>
<td>Regenerable ion-exchange resins for PFAS and contaminant removal (non-destructive)</td>
<td class="dww-num">US$675K, Oct 2025</td>
<td>Participant</td>
<td>Cycle Momentum, Innovobot Resonance Ventures</td>
</tr>
<tr class="dww-footnote">
<td colspan="5">Amounts are disclosed round totals, not Cycle H2O&#8217;s individual cheque (the per-investor split is an even-split estimate). BioAlert is reported in Canadian dollars; the US$ figure is a conversion. On the show, the investment count reaches four companies in six months; three are publicly disclosed and listed here.</td>
</tr>
</tbody>
</table>
<p class="dww-deal-table-source">Source: Leviathan, my water funding database, verified 2026-06-28 (BioAlert round corroborated by BetaKit, 2025).</p>
</details>
<p>Take the first one. Cycle H2O co-led a C$2.5-million round (about US$1.75 million) into <a href="https://www.bioalert.ca" target="_blank" rel="noopener">BioAlert Solutions</a>, which makes an on-site sensor that detects Legionella in water in three or four hours instead of the weeks a lab takes. The timing makes his case for him: the week before we recorded, New York City had a Legionella outbreak that hospitalized over 100 people and killed five, and London, Ontario had another that killed two. &#8220;Right now the phone of Bio Alert is ringing off the hook,&#8221; he said. A &#8220;nice to have&#8221; turning into a &#8220;need to have.&#8221; The second cheque went to RegenEAU, which pulls heat back out of the water draining from showers and laundry to pre-heat the incoming supply, and which just signed a commercial deal with Engie in Paris to crack the European market. The third, into Ecofilter Tek, backs regenerable resins that capture <a href="https://dww.show/how-aclarity-bootstrapped-its-journey-from-b2c-to-pfas-destruction/">PFAS, the &#8220;forever chemicals&#8221; other founders are racing to destroy</a>, without creating hazardous waste.</p>
<p class="dww-def"><strong>Syndicate</strong> is the group of investors who fund a round together; the <strong>lead</strong> (or <strong>co-lead</strong>) sets the terms and writes the biggest cheque while the others follow. A round is <strong>oversubscribed</strong> when more money wants in than the company is raising.</p>
<p>One honest note, because I keep my own database honest. The disclosed paperwork shows three Cycle H2O cheques. On the show, the count creeps to four investments in four companies inside six months, and Simon himself refers at one point to &#8220;two initial investments&#8221; that came in oversubscribed. The fourth is referenced but not publicly disclosed, so I am naming the three I can stand behind and flagging the rest. The shape of the bet is what matters: detection, water-energy efficiency, contaminant removal, all early, all local, all syndicated.</p>
<h2>How do you value a water startup without getting burned?</h2>
<p>If you have never priced a startup, this is where it gets interesting, because valuation is where good intentions go to die. Simon&#8217;s method has a name: the <strong>Goldilocks valuation</strong>. The fair number, he says, is the one where &#8220;the entrepreneur is not happy and we&#8217;re not happy&#8221; at the same time. To find it, the team maps two or three future funding rounds against a likely exit five years out, then works backwards to today&#8217;s price.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=E-DECS9_xx8&amp;t=1897s">
<p>It&#8217;s what I call the Goldilocks valuation. A fair one is when the entrepreneur is not happy and that we&#8217;re not happy. &#8230; We need to take at least a 5-year time horizon, and to map maybe 2, maybe 3 rounds of investment and to look at how does it work out for a potential exit. &#8230; We want to avoid [down rounds] because they&#8217;re dilutive.</p>
</blockquote><figcaption>Simon Olivier, Head of the Cycle H2O Water Fund &#183; (don&#8217;t) Waste Water podcast S13E19 &#183; <a href="https://www.youtube.com/watch?v=E-DECS9_xx8&amp;t=1897s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<p>The reason to bother is defensive. Price a company too high today and you set it up for a <strong>down round</strong> later, and that is the thing every founder should fear. Simon is watching it happen across water right now: the PFAS category, he notes, is so hyped that valuations are inflating, and post-COVID multiples that &#8220;were through the roof&#8221; are correcting into bridge and down rounds. Mapping the exit first is how he avoids handing a founder a number that feels great in year one and dilutive in year three. It is also, he admits, a sneaky relationship test: how you argue about valuation tells you how you will argue about everything else. If you want the cautionary tale of how rare water exits actually are, <a href="https://dww.show/will-gradiant-ipo-600-water-bets-zero-exits/">I went down the rabbit hole of 600 water bets and almost no exits here</a>.</p>
<p class="dww-def">A <strong>down round</strong> is a new funding round priced below the previous one, which punishes early backers and staff. It is <strong>dilutive</strong> because existing shareholders own a smaller slice afterwards. A <strong>bridge round</strong> is emergency money raised between proper rounds, usually a warning sign. An <strong>exit</strong> is how investors finally cash out, by acquisition or IPO.</p>
<h2>Can water actually deliver venture returns, and how long does it take?</h2>
<p>Now the bear case, stated plainly: time. Water has a reputation for taking forever, and Simon does not dodge it. The whole return, he says, hinges on the clock: &#8220;if it takes them 10 years &#8230; our return won&#8217;t be that great. But if we can do that over a shorter period of time, call it 4 or 5 years, our returns will probably exceed any of the other asset class return.&#8221; So is the 12-to-16-year reputation real? Sort of. A Wageningen University study by Paul O&#8217;Callaghan, which I keep coming back to, clocked the journey from innovation to mainstream at about <strong>14 years</strong> for a technology that wins on value alone.</p>
<figure class="dww-figure"><svg style="display:block;width:100%;height:auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 600" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif"><title>A crisis roughly halves the wait for water tech to reach the mainstream</title><desc>Water technologies that compete on value alone take about 14 years to reach market majority. When a crisis or regulation forces adoption, that drops to about 7 years, roughly half the time. Source: P. O&#8217;Callaghan et al., Water Environment Research (2019), WaTA model.</desc><rect x="0" y="0" width="1200" height="600" fill="#ffffff"/><text x="80" y="72" font-size="40" font-weight="700" fill="#0a191d">A crisis roughly halves the wait</text><text x="80" y="114" font-size="27" font-weight="400" fill="#666666">Years for a water technology to reach the mainstream</text><g stroke="#e9e9e9" stroke-width="2"><line x1="100" y1="172" x2="100" y2="470"/><line x1="600" y1="172" x2="600" y2="470"/><line x1="1100" y1="172" x2="1100" y2="470"/></g><g font-size="26" font-weight="400" fill="#999999" text-anchor="middle"><text x="100" y="508">0</text><text x="600" y="508">7</text><text x="1100" y="508">14 years</text></g><g><rect x="100" y="196" width="500" height="92" rx="8" fill="#ff6b6b"/><text x="126" y="251" font-size="30" font-weight="700" fill="#ffffff">Crisis or regulation forces it</text><text x="630" y="251" font-size="34" font-weight="700" fill="#ff6b6b">~7 years</text></g><g><rect x="100" y="320" width="1000" height="92" rx="8" fill="#33adff"/><text x="126" y="375" font-size="30" font-weight="700" fill="#ffffff">It competes on value alone</text><text x="1082" y="375" font-size="34" font-weight="700" fill="#ffffff" text-anchor="end">~14 years</text></g><g stroke="#0a191d" stroke-width="3" fill="none"><path d="M 600 298 L 600 312 M 1100 298 L 1100 312 M 600 312 L 1100 312"/></g><g><rect x="710" y="436" width="280" height="56" rx="28" fill="#0a191d"/><text x="850" y="474" font-size="29" font-weight="700" fill="#ffcc00" text-anchor="middle">about half the time</text><path d="M 850 436 L 838 418 L 862 418 Z" fill="#0a191d"/></g><text x="100" y="560" font-size="22" font-weight="400" fill="#999999">Source: P. O&#8217;Callaghan et al., Water Environment Research (2019), WaTA model.</text></svg><figcaption>Crisis or regulation-driven water tech reaches the mainstream in about 7 years, versus about 14 years on value alone, roughly half the wait. Source: P. O&#8217;Callaghan et al., Water Environment Research (2019), WaTA model.</figcaption></figure>
<p>But here is the hopeful half of that same study, and it is exactly Simon&#8217;s strategy in disguise. When a crisis or a regulation forces adoption, the cycle roughly halves, to about seven years. That is why a Legionella sensor whose phone rings off the hook after an outbreak is a smarter bet than a clever gadget nobody urgently needs: the crisis compresses the timeline. Simon frames the broader arc the way he saw it in energy, where &#8220;when we first started, our only friends were tree huggers&#8221; and now billions pour in. He thinks the same maturing is coming to water on a five-to-ten-year horizon, &#8220;driven by more exits.&#8221; Which is the catch-22 of the whole sector, and why the early funds matter: you need exits to attract money, and money to create exits. (For the running tally of where that money actually is, <a href="https://dww.show/the-state-of-water-tech-funding-2025/">I keep a state-of-water-funding scoreboard here</a>.)</p>
<h2>What earns a cheque, and what earns a quick no</h2>
<p>If you are a founder reading this, here is the cheat sheet. The fast no comes when a company has no defensible <strong>barriers to entry</strong> (Simon puts patents and IP squarely in that box), when it is a me-too product with no real differentiation, or when there is no clear road to making money. Tick all three the wrong way and it is, in his words, &#8220;a clear no.&#8221; The fast yes tends to go to founders Cycle H2O already knows, often for years, through the ecosystem it built. BioAlert came up through Cycle Capital&#8217;s own accelerator before it ever got a cheque.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=E-DECS9_xx8&amp;t=3180s">
<p>Number one is make sure you&#8217;ve got a very strong product market fit. &#8230; Number 2, I would say, is cash is king. &#8230; Make sure you protect cash as much as possible because we&#8217;re going through rough waters right now. And number 3 is don&#8217;t try to do everything alone. Try to reach out, do partnerships.</p>
</blockquote><figcaption>Simon Olivier, Head of the Cycle H2O Water Fund &#183; (don&#8217;t) Waste Water podcast S13E19 &#183; <a href="https://www.youtube.com/watch?v=E-DECS9_xx8&amp;t=3180s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<p>The most counterintuitive thing he said is about the order of money. Asked how a water startup should fund itself, he ranks grants and other <strong>non-dilutive</strong> money first (you give up no ownership for it), then profitability, and only then venture capital. Coming from a VC, that is refreshingly honest. And when Cycle does write the cheque, it almost never goes alone: it builds a syndicate of co-investors, and its first rounds came in oversubscribed, which Simon reads as a quiet signal that there is money on the sidelines waiting for someone who knows the sector to lead.</p>
<p class="dww-def"><strong>Non-dilutive funding</strong> is money (grants, government programs, revenue) that does not cost you equity. <strong>Barriers to entry</strong> are what stop a competitor from copying you tomorrow, the patents and hard-won IP that make a &#8220;moat.&#8221;</p>
<h2>Why are specialist water funds finally emerging?</h2>
<p>Step back and Cycle H2O stops looking like a one-off and starts looking like a pattern. Asked who else is in the water, Simon reels off the names without hesitating: <a href="https://dww.show/making-waves-how-burnt-island-ventures-is-reshaping-water-innovation/">Burnt Island Ventures</a>, <a href="https://dww.show/pureterra-ventures-where-water-innovation-meets-impact-investment/">PureTerra</a>, <a href="https://dww.show/emerald-technology-ventures-pioneering-water-innovation-through-strategic-impact-investing/">Emerald</a>, <a href="https://dww.show/hg-ventures-pioneering-the-future-of-water-technology-investment/">HG Ventures</a>, <a href="https://dww.show/mazarine-ventures-pioneering-the-future-of-water-technology-investment/">Mazarine</a>, <a href="https://dww.show/echo-river-capital-pioneering-the-future-of-water-innovation/">Echo River</a>, plus a wave of generalist funds now hiring water expertise specifically to de-risk their own decisions.</p>
<p class="dww-def">A <strong>specialist fund</strong> invests only in one sector (here, water) and competes on depth; a <strong>generalist fund</strong> spreads across many and competes on reach. The thesis of this episode is that water has finally grown deep enough to reward specialists.</p>
<p>The numbers back the pattern. Burnt Island raised an oversubscribed US$30-million Fund I and is reportedly out raising US$50 million for Fund II; PureTerra is targeting around €80 million. And a generalist climate house like Cycle Capital, which runs seven funds, deliberately spinning up a dedicated water vehicle is the same signal from the other direction. (I sorted the whole zoo of who-invests-in-water into <a href="https://www.linkedin.com/pulse/3-secret-tribes-rule-over-water-tech-investment-antoine-walter-lqjte/" target="_blank" rel="noopener">three tribes in my newsletter</a>, if you want the field guide.) The honest truth is that a lot of these funds exist because the rest of us could not even find the deals: I got tired of stitching together Crunchbase, overpriced reports and a guy who knows a guy, so I built the water-deal map into my Leviathan database. When the plumbing for finding and pricing water deals finally exists, the specialists can show up. They are showing up.</p>
<h2>Frequently asked questions</h2>
<h3>Why don&#8217;t VCs invest in water?</h3>
<p>Historically, only about one venture dollar in a thousand reached water, against a reputation for slow, decade-plus adoption, and the sector has produced just one unicorn (Gradiant, valued around US$2 billion). Cleantech Group still measures water at under 1% of early-stage cleantech investment, though the absolute totals are now at record levels. The gap between water&#8217;s economic importance and the capital it attracts is the whole story.</p>
<h3>Is water a good venture-capital investment?</h3>
<p>Simon Olivier&#8217;s case is that water is an undervalued, finite resource whose price can only rise, and that returns hinge on time-to-scale: back the right company and reach an exit in four or five years and the returns can beat any other asset class.</p>
<h3>What is Cycle H2O?</h3>
<p>A C$30-million Quebec-based water venture fund, co-managed by Cycle Capital and H2O Innovation and led by Simon Olivier, writing first cheques of roughly C$0.5 to 3 million into early-stage water technology companies.</p>
<h3>How does Cycle H2O de-risk early-stage water deals?</h3>
<p>Through a three-partner structure (a cleantech VC, a global water group for market intelligence, and the fund team) plus a habit of only backing founders it already knows and building a co-investor syndicate around each deal.</p>
<h3>How long does water technology take to scale?</h3>
<p>Research by Paul O&#8217;Callaghan puts value-driven water technologies at about 14 years to reach mainstream adoption, dropping to roughly 7 when a crisis or regulation forces the issue.</p>
<h3>How do investors value an early-stage water startup?</h3>
<p>Cycle H2O uses a &#8220;Goldilocks valuation,&#8221; mapping two or three future rounds against a likely five-year exit and working backwards, specifically to avoid the down rounds that punish everyone later.</p>
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<h2>The bet, paid forward</h2>
<p>If water really is sitting where energy sat 25 years ago, unfashionable, substitute-free and slow, then the funds writing the awkward first cheques today, into a Legionella sensor, a shower-drain heat exchanger, a PFAS resin, are the ones that will look obvious in hindsight. Simon Olivier has watched a sector go from tree-huggers to billions once before, and he is betting his second act that water is next. The interesting question is not whether water VC stays at one dollar in a thousand. It is who is positioned for the moment it does not.</p>
<p><em>Listen to the full conversation with Simon Olivier on (don&#8217;t) Waste Water, S13E19. And if you want the water-investing field notes between episodes, <a href="https://www.linkedin.com/newsletters/don-t-waste-water-6884833968848474112/" target="_blank" rel="noopener">my newsletter is here</a>.</em></p>
<h2>Sources</h2>
<ol class="dww-sources">
<li>Economic exposure to water (~$70T / 31% of global GDP by 2050, from 24% in 2010): World Resources Institute (WRI Aqueduct), &#8220;25 Countries&#8230; Face Extremely High Water Stress,&#8221; wri.org/insights/highest-water-stressed-countries (2023). Retrieved 2026-06-28.</li>
<li>Water VC share / &#8220;1 in 1,000&#8221;: Global Water Intelligence annual venture tallies ($325M 2020, $470M 2021, $650M 2022; 0.09%->0.14%), as compiled by Antoine Walter / Leviathan (first-party). Retrieved 2026-06-28.</li>
<li>Gradiant = water&#8217;s one unicorn, ~US$2B valuation at its May 2026 Series E (and Series D May 2023): Leviathan, my water funding database (funding_rounds), verified 2026-06-28; Series E valuation per founders&#8217; interview (raise amount undisclosed).</li>
<li>Water <1% of cleantech early-stage: Cleantech Group, "The State of the Water Sector," cleantech.com/the-state-of-the-water-sector/ (2025). Retrieved 2026-06-28.</li>
<li>Water VC record totals: PitchBook via Earth Capital, &#8220;Water Tech 2025: Innovation Meets Urgency,&#8221; earthcapital.net/water-tech-2025-innovation-meets-urgency/ ($863.9M 2023; $768.2M 2024). Retrieved 2026-06-28.</li>
<li>Adoption ~14 yr / ~7 yr: P. O&#8217;Callaghan et al., &#8220;Analysis of adoption rates for Needs Driven versus Value Driven innovation water technologies,&#8221; Water Environment Research (2019), DOI 10.1002/wer.1013. Retrieved 2026-06-28.</li>
<li>Cycle H2O fund (C$30M, C$0.5-3M tickets, June 2024 close, Investissement Quebec anchor): Cycle Capital press release, cyclecapital.com/en/2024/06/26/cycle-h2o-holds-initial-close-&#8230; (2024). Retrieved 2026-06-28.</li>
<li>BioAlert C$2.5M co-led GreenSky + Cycle H2O (Mar 2025): BetaKit, betakit.com/bioalert-secures-2-5-million-&#8230; (2025). Retrieved 2026-06-28.</li>
<li>Cycle H2O / Cycle Capital portfolio rounds (BioAlert, RegenEAU, Ecofilter Tek, Fibracast): Leviathan, my water funding database (funding_rounds), verified 2026-06-28.</li>
<li>Peer fund sizes (Burnt Island $30M->$50M, PureTerra €80M): public reporting, retrieved 2026-06-28.</li>
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<p>The post <a href="https://dww.show/cycle-h2o-specialist-water-funds/">Why Specialist Water Funds Are Finally Emerging: The Cycle H2O Bet</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>How AqueoUS Vets Scaled PFAS Removal to 120+ Projects</title>
		<link>https://dww.show/aqueous-vets-pfas-removal-playbook/</link>
		
		<dc:creator><![CDATA[Antoine Walter]]></dc:creator>
		<pubDate>Sat, 27 Jun 2026 14:32:51 +0000</pubDate>
				<category><![CDATA[Water Tech Business]]></category>
		<category><![CDATA[AqueoUS Vets]]></category>
		<category><![CDATA[Bain Capital Double Impact]]></category>
		<category><![CDATA[granular activated carbon]]></category>
		<category><![CDATA[impact investing]]></category>
		<category><![CDATA[ion exchange]]></category>
		<category><![CDATA[Mirka Wilderer]]></category>
		<category><![CDATA[PFAS]]></category>
		<category><![CDATA[PFAS removal]]></category>
		<category><![CDATA[water tech M&A]]></category>
		<category><![CDATA[water treatment]]></category>
		<guid isPermaLink="false">https://dww.show/?p=21164</guid>

					<description><![CDATA[<p>AqueoUS Vets removes PFAS across 120+ US projects with ion exchange that treats 10 to 20x the water of carbon, and became Bain Capital's first water company.</p>
<p>The post <a href="https://dww.show/aqueous-vets-pfas-removal-playbook/">How AqueoUS Vets Scaled PFAS Removal to 120+ Projects</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></description>
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<p class="dww-lede">AqueoUS Vets is built for the PFAS market as it actually is, not as a chemist would wish it were. Destroying forever chemicals <b>may be the only way to truly end them</b>, as removal "just" concentrates the problem and moves it down the road. But <b>nobody pays the destruction premium yet</b>, because the rules only ask utilities to get PFAS out of the drinking water, and "good enough for the regulation" is good enough for whoever signs the check. So AqueoUS Vets, founded in California back in 2015, does exactly one thing: it pulls PFAS and other contaminants of emerging concern out of water at municipal scale, with granular carbon and ion-exchange resin. That single focus carried it from one plant in Redding to <b>its 120th project</b>, the systems behind the largest plant of its kind in the country, and, in 2022, <b>a bet from Bain Capital's impact fund</b>. So why does removal win today, and what happens the day someone finally has to pay to destroy?</p>
<h2>AqueoUS Vets, the PFAS pure-play</h2>
<p>Founded in California in 2015, AqueoUS Vets is what <a href="https://dww.show/who/mirka-wilderer/">Mirka Wilderer</a>, its CEO at the time of our 2025 conversation, calls a pure player: it removes PFAS and other contaminants of emerging concern from drinking water for municipalities and utilities, and it sells nothing else. The name itself is a tell, Aqua plus US for the American focus, and "Vets" for the water veterans who started it. Where most of the field carries a broad catalogue, AqueoUS Vets carries one hammer and looks for the right nails.</p>
<figure class="dww-quote-card">
<blockquote><p>We're a pure player in the removal of any contaminants of emerging concern. But of course, PFAS is currently the one we're most focused on.</blockquote><figcaption><b>Mirka Wilderer</b>, CEO, AqueoUS Vets &middot; (don't) Waste Water S12E27 &middot; <a href="https://www.youtube.com/watch?v=bmwaneGN5AQ&#038;t=378s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>Now, "we only do one thing" is easy to say and hard to make pay. What makes it work is a set of four design principles Mirka walks through on the show: optimize the media for the actual contaminant on the actual site, control corrosion with the right materials, design for low head loss so you spend less energy pushing water, and make the systems easy to operate and maintain. Add it up and you get the promise that matters to a utility budget, low capital cost and low running cost, from a company that has nothing else to sell you. That is the whole pitch, and as you will see, it is also the whole reason a private-equity impact fund came knocking. <a href="https://dww.show/how-to-get-rid-of-pfas-in-water/">what PFAS actually are and why they are so hard to remove</a></p>
<h2>Ion exchange or carbon: how do you actually remove PFAS, and at what cost?</h2>
<p>If you ask the EPA how you take PFAS out of water, you get four "best available technologies": granular activated carbon (GAC, basically a very thirsty charcoal that the molecules stick to), anion exchange (IX, a resin that swaps the contaminant for a harmless ion), reverse osmosis, and nanofiltration. AqueoUS Vets plays in the first two, carbon and ion exchange, and it stays deliberately neutral about which one a site gets.</p>
<figure class="dww-quote-card">
<blockquote><p>Right now, as we are media agnostic, we're also destruction agnostic. We look at the various players in the market.</blockquote><figcaption><b>Mirka Wilderer</b>, CEO, AqueoUS Vets &middot; (don't) Waste Water S12E27 &middot; <a href="https://www.youtube.com/watch?v=bmwaneGN5AQ&#038;t=1340s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>That neutrality is pure economics. Carbon is cheaper to buy but you change it out more often. Ion-exchange resin costs more up front, but here is where it gets interesting, so let me walk the numbers. A resin bed will treat roughly ten to twenty times the volume of water that a carbon bed handles before it is spent , which means far fewer change-outs, far less downtime, and it tends to hit the very low limits more reliably. Stretch that across a plant's life and the picture is genuinely wide: independent life-cycle reviews put the running cost of PFAS treatment anywhere from about three cents to twenty-eight dollars per cubic metre of water, depending on the source water and the technology. So "which media" really comes down to a site's water and a utility's budget, which is exactly why selling both, and picking per site, is the smart commercial position.</p>
<figure class="dww-figure">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 800" font-family="'DIN Next W1G','Inter',sans-serif" style="display:block;width:100%;height:auto"><title>Choosing PFAS treatment media is a whole-life-cost bet: ion-exchange resin treats roughly 10 to 20 times the water per bed before change-out that granular activated carbon does.</title><desc>Comparison of granular activated carbon (GAC) and ion-exchange (IX) resin for PFAS removal. Bed-volume multiple before change-out: GAC about 1 times, IX roughly 10 to 20 times. Up-front media cost: GAC lower, IX higher. Reliability at the 4 parts-per-trillion (ppt) limit: IX hits it more reliably than GAC. Source: EPA (2024), AWWA Journal (May 2025), Purolite.</desc><rect x="0" y="0" width="1200" height="800" fill="#ffffff"/><text x="60" y="58" font-size="35" font-weight="700" fill="#0a191d">Picking PFAS media is a whole-life-cost bet,</text><text x="60" y="100" font-size="35" font-weight="700" fill="#0a191d">not a chemistry preference</text><text x="60" y="138" font-size="25" fill="#666666">Carbon (GAC) is cheaper to buy. Ion-exchange (IX) resin treats far more water per bed before change-out.</text><g font-size="25" font-weight="700"><rect x="60" y="162" width="26" height="26" rx="4" fill="#33adff"/><text x="94" y="183" fill="#0a191d">GAC, granular activated carbon</text><rect x="520" y="162" width="26" height="26" rx="4" fill="#ffcc00"/><text x="554" y="183" fill="#0a191d">IX, ion-exchange resin</text></g><text x="60" y="252" font-size="29" font-weight="700" fill="#0a191d">Water treated per bed before change-out</text><text x="60" y="284" font-size="24" fill="#999999">bed volumes, relative to one GAC bed</text><rect x="60" y="308" width="47" height="56" rx="6" fill="#33adff"/><text x="120" y="346" font-size="30" font-weight="700" fill="#0a191d">GAC: about 1x</text><defs><pattern id="ixRange" width="14" height="14" patternUnits="userSpaceOnUse" patternTransform="rotate(45)"><rect width="14" height="14" fill="#ffcc00"/><rect width="7" height="14" fill="#ffe066"/></pattern></defs><rect x="60" y="386" width="470" height="56" rx="6" fill="#ffcc00"/><rect x="530" y="386" width="470" height="56" fill="url(#ixRange)"/><rect x="60" y="386" width="940" height="56" rx="6" fill="none" stroke="#e0b800" stroke-width="2"/><text x="990" y="346" font-size="46" font-weight="700" fill="#0a191d" text-anchor="end">10x to 20x</text><text x="990" y="376" font-size="23" fill="#666666" text-anchor="end">more water per bed than GAC</text><g font-size="20" fill="#999999"><line x1="60" y1="452" x2="1000" y2="452" stroke="#cccccc" stroke-width="1.5"/><line x1="60" y1="452" x2="60" y2="460" stroke="#cccccc" stroke-width="1.5"/><text x="60" y="484" text-anchor="middle">0</text><line x1="295" y1="452" x2="295" y2="460" stroke="#cccccc" stroke-width="1.5"/><text x="295" y="484" text-anchor="middle">5x</text><line x1="530" y1="452" x2="530" y2="460" stroke="#cccccc" stroke-width="1.5"/><text x="530" y="484" text-anchor="middle">10x</text><line x1="765" y1="452" x2="765" y2="460" stroke="#cccccc" stroke-width="1.5"/><text x="765" y="484" text-anchor="middle">15x</text><line x1="1000" y1="452" x2="1000" y2="460" stroke="#cccccc" stroke-width="1.5"/><text x="1000" y="484" text-anchor="middle">20x</text></g><text x="60" y="514" font-size="30" font-weight="700" fill="#0a191d">IX: roughly 10x to 20x <tspan font-size="24" font-weight="400" fill="#999999">(solid = 10x, striped = the 10x to 20x range)</tspan></text><line x1="60" y1="552" x2="1140" y2="552" stroke="#eeeeee" stroke-width="2"/><text x="60" y="602" font-size="29" font-weight="700" fill="#0a191d">Up-front media cost</text><rect x="60" y="620" width="170" height="34" rx="6" fill="#33adff"/><text x="244" y="645" font-size="26" font-weight="700" fill="#0a191d">GAC: lower</text><rect x="60" y="664" width="380" height="34" rx="6" fill="#ffcc00"/><text x="454" y="689" font-size="26" font-weight="700" fill="#0a191d">IX: higher</text><text x="700" y="602" font-size="29" font-weight="700" fill="#0a191d">Hits the 4 ppt limit</text><text x="700" y="630" font-size="22" fill="#999999">ppt = parts per trillion (the legal ceiling)</text><circle cx="716" cy="662" r="13" fill="#33adff"/><text x="740" y="671" font-size="25" fill="#0a191d"><tspan font-weight="700">GAC:</tspan> strong on long-chain, weaker on short-chain</text><circle cx="716" cy="698" r="13" fill="#ffcc00"/><text x="740" y="707" font-size="25" fill="#0a191d"><tspan font-weight="700">IX:</tspan> meets the strict limit more reliably</text><line x1="60" y1="738" x2="1140" y2="738" stroke="#eeeeee" stroke-width="2"/><text x="60" y="766" font-size="21" fill="#999999">Context, not an IX versus GAC cost gap: across ALL PFAS tech, life-cycle operating cost runs US$0.03 to US$28 per cubic metre.</text><text x="60" y="794" font-size="21" fill="#999999" font-weight="700">Source: EPA (2024), AWWA Journal (May 2025), Purolite.</text></svg><figcaption>Ion-exchange resin treats 10 to 20 times more water per bed than carbon before change-out. Source: EPA (2024), AWWA Journal (May 2025), Purolite.</figcaption></figure>
<details class="dww-table">
<summary>Ion exchange vs granular activated carbon for PFAS, the working comparison</summary>
<table>
<thead>
<tr>
<th>&nbsp;</th>
<th>Granular activated carbon (GAC)</th>
<th>Ion exchange (IX) resin</th>
</tr>
</thead>
<tbody>
<tr>
<td>Up-front cost</td>
<td>Lower (cheaper media)</td>
<td>Higher</td>
</tr>
<tr>
<td>Water treated per bed before change-out</td>
<td>Baseline</td>
<td>About 10 to 20 times more</td>
</tr>
<tr>
<td>Reliability at the 4 ppt limit</td>
<td>Strong on long-chain PFAS (PFOA/PFOS), weaker on short-chain</td>
<td>More reliable across the range, including tougher PFAS</td>
</tr>
<tr>
<td>Net effect on whole-life cost</td>
<td>More frequent change-outs</td>
<td>Fewer change-outs, less downtime</td>
</tr>
</tbody>
</table>
<div class="src">ppt = parts per trillion. Source: EPA (2024); AWWA Journal, "The Cost to Remove PFAS: A Review of US Water Treatment Plants" (May 2025); Purolite.</div>
</details>
<h2>Why does the market pay to remove PFAS, not destroy it?</h2>
<p>Here is the contrarian core of this story, and it is an economics argument, not a chemistry one. Removing PFAS does not actually get rid of PFAS. It "just" moves them, off the water and onto spent carbon or resin that now has to be hauled away and, eventually, dealt with. The only way to truly end a PFAS molecule may be to break it, and breaking that very long carbon bond is hard, energy-hungry, and expensive. I dug into one such destruction route in my newsletter, asking whether anyone can really destroy PFAS for ten cents a gallon, and the honest answer is "not yet, not at the price the market wants." <a href="https://www.linkedin.com/pulse/can-really-destroy-pfas-10gal-antoine-walter-gdqae/" target="_blank" rel="noopener">can they really destroy PFAS for ten cents a gallon</a></p>
<p>So why does almost all the money still flow to removal? Because the rule only asks for removal. A utility is told to get PFAS below a legal limit in the water it delivers, and once it has done that, it has complied. Nobody hands it a second budget to then destroy what it captured, and no operator volunteers to pay that premium when "out of the water" already satisfies the regulator. My own view, which I have laid out before, is that destruction is where this has to end up, otherwise we are just kicking the can. <a href="https://dww.show/should-we-really-destroy-pfas-no-your-fridge-knows-a-better-way/">why I lean toward destroying PFAS, not just removing it</a> But realistically, someone has to pay for that can to be crushed, and until a rule mandates or rewards destruction, removal is simply the rational purchase. AqueoUS Vets understood this and built for the world as it is, staying, in Mirka's words, destruction-agnostic, even concentrating PFAS with its own foam-fractionation system so that whatever destruction step does eventually arrive has less to chew on.</p>
<figure class="dww-quote-card">
<blockquote><p>There's no best single silver bullet for PFAS solutions. There is no one cookie-cutter approach.</blockquote><figcaption><b>Mirka Wilderer</b>, CEO, AqueoUS Vets &middot; (don't) Waste Water S12E27 &middot; <a href="https://www.youtube.com/watch?v=bmwaneGN5AQ&#038;t=3000s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<figure class="dww-figure">
<svg xmlns="http://www.w3.org/2000/svg" style="display:block;width:100%;height:auto" viewBox="0 0 1200 760" font-family="'DIN Next W1G','Inter',sans-serif" role="img" aria-labelledby="fig2title fig2desc"><title id="fig2title">The three ways to deal with PFAS, and the one the market pays for today</title><desc id="fig2desc">A left-to-right landscape of three PFAS strategies. REMOVE (pull PFAS out of the water onto carbon or resin; example AqueoUS Vets) is funded at scale today because the EPA 4 parts-per-trillion drinking-water rule mandates it. CONCENTRATE (shrink the contaminated volume as a bridge step; examples AqueoUS Vets FoamPro foam fractionation and electrochemical concentration) is partial and emerging. DESTROY (break the PFAS molecule for good; examples Oxyle catalytic destruction, Aclarity electrochemical oxidation, H2Plus hydrated-electron destruction) is the only true fix but is not funded at scale because no regulation yet mandates or rewards destruction.</desc><rect x="0" y="0" width="1200" height="760" fill="#ffffff"/><text x="60" y="64" font-size="40" font-weight="700" fill="#0a191d">Three ways to deal with PFAS, and the market pays for one</text><text x="60" y="104" font-size="25" font-weight="400" fill="#3a4a50">Regulation decides where money flows: removal is mandated; destruction still waits for a rule.</text><defs><marker id="arrow" markerWidth="14" markerHeight="14" refX="9" refY="5" orient="auto"><path d="M0,0 L11,5 L0,10 Z" fill="#0a191d"/></marker><pattern id="hatch" width="10" height="10" patternUnits="userSpaceOnUse" patternTransform="rotate(45)"><rect width="10" height="10" fill="#ffffff"/><line x1="0" y1="0" x2="0" y2="10" stroke="#ff6b6b" stroke-width="3"/></pattern><pattern id="halffill" width="14" height="14" patternUnits="userSpaceOnUse" patternTransform="rotate(45)"><rect width="14" height="14" fill="#fff7d6"/><line x1="0" y1="0" x2="0" y2="14" stroke="#ffcc00" stroke-width="5"/></pattern></defs><line x1="80" y1="172" x2="1140" y2="172" stroke="#0a191d" stroke-width="4" marker-end="url(#arrow)"/><text x="80" y="156" font-size="24" font-weight="700" fill="#0a191d" letter-spacing="1">THE PFAS MOLECULE STAYS INTACT</text><text x="1118" y="156" font-size="24" font-weight="700" fill="#0a191d" text-anchor="end" letter-spacing="1">&#8230; UNTIL IT IS BROKEN</text><g><rect x="60" y="200" width="340" height="340" rx="18" fill="#4caf50"/><rect x="60" y="200" width="340" height="340" rx="18" fill="none" stroke="#2f7d33" stroke-width="3"/><text x="84" y="252" font-size="34" font-weight="700" fill="#ffffff">1 &#183; REMOVE</text><text x="84" y="288" font-size="23" font-weight="400" fill="#eafbe9">Pull PFAS out of the water onto</text><text x="84" y="316" font-size="23" font-weight="400" fill="#eafbe9">media. The molecule is not</text><text x="84" y="344" font-size="23" font-weight="400" fill="#eafbe9">destroyed, just relocated onto</text><text x="84" y="372" font-size="23" font-weight="400" fill="#eafbe9">spent carbon or resin.</text><line x1="84" y1="398" x2="376" y2="398" stroke="#bfe6bd" stroke-width="2"/><text x="84" y="432" font-size="21" font-weight="700" fill="#ffffff" letter-spacing="1">SEEN ON THE SHOW</text><text x="84" y="464" font-size="24" font-weight="700" fill="#ffffff">AqueoUS Vets</text><text x="84" y="492" font-size="21" font-weight="400" fill="#eafbe9">granular activated carbon</text><text x="84" y="518" font-size="21" font-weight="400" fill="#eafbe9">+ ion exchange</text></g><g><rect x="430" y="200" width="340" height="340" rx="18" fill="url(#halffill)"/><rect x="430" y="200" width="340" height="340" rx="18" fill="none" stroke="#d4a800" stroke-width="3"/><text x="454" y="252" font-size="34" font-weight="700" fill="#0a191d">2 &#183; CONCENTRATE</text><text x="454" y="288" font-size="23" font-weight="400" fill="#4a3f12">Shrink the contaminated volume</text><text x="454" y="316" font-size="23" font-weight="400" fill="#4a3f12">so a future destruction step has</text><text x="454" y="344" font-size="23" font-weight="400" fill="#4a3f12">less to treat. A bridge between</text><text x="454" y="372" font-size="23" font-weight="400" fill="#4a3f12">remove and destroy.</text><line x1="454" y1="398" x2="746" y2="398" stroke="#d4a800" stroke-width="2"/><text x="454" y="432" font-size="21" font-weight="700" fill="#0a191d" letter-spacing="1">SEEN ON THE SHOW</text><text x="454" y="464" font-size="24" font-weight="700" fill="#0a191d">AqueoUS Vets FoamPro</text><text x="454" y="490" font-size="20" font-weight="400" fill="#4a3f12">foam fractionation: a froth</text><text x="454" y="514" font-size="20" font-weight="400" fill="#4a3f12">process that concentrates PFAS</text><text x="454" y="538" font-size="20" font-weight="400" fill="#4a3f12">&#183; electrochemical concentration</text></g><g><rect x="800" y="200" width="340" height="340" rx="18" fill="url(#hatch)"/><rect x="800" y="200" width="340" height="340" rx="18" fill="none" stroke="#ff6b6b" stroke-width="4" stroke-dasharray="12 8"/><text x="824" y="252" font-size="34" font-weight="700" fill="#0a191d">3 &#183; DESTROY</text><text x="824" y="288" font-size="23" font-weight="400" fill="#5a2020">Break the PFAS molecule for</text><text x="824" y="316" font-size="23" font-weight="400" fill="#5a2020">good. Technically the only true</text><text x="824" y="344" font-size="23" font-weight="400" fill="#5a2020">fix that ends PFAS instead of</text><text x="824" y="372" font-size="23" font-weight="400" fill="#5a2020">moving it somewhere else.</text><line x1="824" y1="398" x2="1116" y2="398" stroke="#ff6b6b" stroke-width="2"/><text x="824" y="432" font-size="21" font-weight="700" fill="#0a191d" letter-spacing="1">SEEN ON THE SHOW</text><text x="824" y="462" font-size="22" font-weight="700" fill="#0a191d">Oxyle &#183; Aclarity &#183; H2Plus</text><text x="824" y="488" font-size="20" font-weight="400" fill="#5a2020">electrochemical oxidation:</text><text x="824" y="512" font-size="20" font-weight="400" fill="#5a2020">using electricity to break the</text><text x="824" y="536" font-size="20" font-weight="400" fill="#5a2020">molecule &#183; catalytic &#183; hydrated-electron</text></g><text x="60" y="592" font-size="22" font-weight="700" fill="#0a191d" letter-spacing="1">WHO PAYS TODAY, AND WHY</text><g><rect x="60" y="606" width="340" height="116" rx="14" fill="#eafbe9" stroke="#4caf50" stroke-width="3"/><circle cx="92" cy="640" r="11" fill="#4caf50"/><text x="116" y="648" font-size="24" font-weight="700" fill="#0a191d">Funded at scale today</text><text x="84" y="684" font-size="21" font-weight="400" fill="#2f4a30">The EPA 4 ppt drinking-water</text><text x="84" y="710" font-size="21" font-weight="400" fill="#2f4a30">rule mandates removal, so money flows.</text></g><g><rect x="430" y="606" width="340" height="116" rx="14" fill="#fff7d6" stroke="#d4a800" stroke-width="3"/><circle cx="462" cy="640" r="11" fill="none" stroke="#d4a800" stroke-width="4"/><path d="M462,629 A11,11 0 0,1 462,651 Z" fill="#ffcc00"/><text x="486" y="648" font-size="24" font-weight="700" fill="#0a191d">Partial / emerging</text><text x="454" y="684" font-size="21" font-weight="400" fill="#5a4a12">A bridge step that pays off only</text><text x="454" y="710" font-size="21" font-weight="400" fill="#5a4a12">once destruction is funded.</text></g><g><rect x="800" y="606" width="340" height="116" rx="14" fill="#fff" stroke="#ff6b6b" stroke-width="3" stroke-dasharray="12 8"/><circle cx="832" cy="640" r="11" fill="none" stroke="#ff6b6b" stroke-width="4"/><text x="856" y="648" font-size="24" font-weight="700" fill="#0a191d">Awaits a rule</text><text x="824" y="684" font-size="21" font-weight="400" fill="#6a2a2a">Real and ready, but no regulation</text><text x="824" y="710" font-size="21" font-weight="400" fill="#6a2a2a">yet mandates or rewards destruction.</text></g><text x="60" y="752" font-size="19" font-weight="400" fill="#7a8a90">Source: the (don't) Waste Water episode corpus.</text></svg><figcaption>There are three ways to deal with PFAS, but only removal is mandated by regulation today, so that is where the money flows. Source: the (don't) Waste Water episode corpus.</figcaption></figure>
<details class="dww-table">
<summary>The three ways to deal with PFAS, and which one the market funds today</summary>
<table>
<thead>
<tr>
<th>Strategy</th>
<th>What it does</th>
<th>Examples (covered on the show)</th>
<th>Funded at scale today?</th>
</tr>
</thead>
<tbody>
<tr>
<td>Remove</td>
<td>Pulls PFAS out of the water onto spent media (carbon or resin)</td>
<td>AqueoUS Vets</td>
<td>Yes, the EPA drinking-water rule mandates removal</td>
</tr>
<tr>
<td>Concentrate</td>
<td>Shrinks the contaminated volume so a destruction step has less to treat</td>
<td>AqueoUS Vets foam fractionation; electrochemical concentration</td>
<td>Emerging</td>
</tr>
<tr>
<td>Destroy</td>
<td>Breaks the PFAS molecule for good</td>
<td>Oxyle, Aclarity, H2Plus</td>
<td>Not yet, it awaits a rule that makes someone pay</td>
</tr>
</tbody>
</table>
<div class="src">Source: the (don't) Waste Water episode corpus.</div>
</details>
<h2>The 120-project track record, and the largest plant of its kind</h2>
<p>The track record is the moat, and it is unusually concrete. AqueoUS Vets numbers its projects, and on the show Mirka puts the count plainly: they are "currently executing projects in the 120th number," and "north of 100" installed across the country, from Redding in California to Stuart in Florida to a first job in Rhode Island. The reference project that put them there is the one in Yorba Linda, where they supplied the 27 ion-exchange systems behind what the water districts call the nation's largest ion-exchange PFAS treatment plant, a facility with 22 resin vessels and a 25-MGD booster station, MGD being million gallons a day, running around 19 of them in practice. They did not own that plant, the utilities do, but they built the part that takes the PFAS out.</p>
<figure class="dww-quote-card">
<blockquote><p>We pre-fit all the equipment at the manufacturing site, and that allows us to install a unit within hours and not weeks or days.</blockquote><figcaption><b>Mirka Wilderer</b>, CEO, AqueoUS Vets &middot; (don't) Waste Water S12E27 &middot; <a href="https://www.youtube.com/watch?v=bmwaneGN5AQ&#038;t=543s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>What makes 120-plus believable rather than a slide is the boring part, speed. Because the systems are pre-fitted at the factory before they ship, an install is measured in hours, not the weeks a built-on-site job would take, and for a utility staring down a compliance deadline, that is the difference between making it and missing it. <a href="https://dww.show/the-ultimate-guide-of-membrane-filtration-a-must-in-every-water-treatment-train/">where these treatment trains sit in the bigger picture of membranes and media</a></p>
<h2>Why did Bain Capital's impact fund bet on a PFAS pure-play?</h2>
<p>This is the part that turns an engineering story into an investor one. In 2022, Bain Capital Double Impact, the firm's dedicated impact fund, took a majority stake in AqueoUS Vets. What makes that notable is not just the name on the cheque, but that, as Mirka tells it, AqueoUS Vets was the first water company, and the first manufacturing company, in that fund. The logic is clean once you say it out loud: an impact fund needs measurable good, and a company whose entire output is "litres of drinking water cleared of a regulated toxin" is about as measurable as impact gets. It also rides a capital wave that is getting harder to ignore. <a href="https://dww.show/the-state-of-water-tech-funding-2025/">where water-tech capital is actually flowing</a></p>
<figure class="dww-quote-card">
<blockquote><p>We're part of Bain Capital Double Impact Fund. We're the first manufacturing company in that fund, the first water company in that fund.</blockquote><figcaption><b>Mirka Wilderer</b>, CEO, AqueoUS Vets &middot; (don't) Waste Water S12E27 &middot; <a href="https://www.youtube.com/watch?v=bmwaneGN5AQ&#038;t=2332s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>Then, in 2023, the bought company did some buying of its own. AqueoUS Vets acquired Dixie Tank, a tank manufacturer, to plant a factory on the East Coast and bring the steel into its own supply chain. For a newcomer to private equity, this is the textbook "bolt-on," a small, strategic acquisition (the tank-maker) tucked under a platform company (AqueoUS Vets) to fix a specific problem, here the lead times and shipping costs of moving big steel vessels across the country. Vertical integration, in plain terms, owning more of your own supply chain so a bottleneck cannot hold your growth hostage. I unpacked how private equity is rewiring water tech like this in a recent newsletter, because the pattern is everywhere now. <a href="https://www.linkedin.com/pulse/3-pe-strategies-reshaping-water-tech-antoine-walter-ny03e/" target="_blank" rel="noopener">the PE strategies reshaping water tech</a></p>
<figure class="dww-figure">
<svg style="display:block;width:100%;height:auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 840" font-family="'DIN Next W1G','Inter',sans-serif" role="img" aria-labelledby="title desc"><title id="title">AqueoUS Vets capital and scale arc, 2015 to 2025</title><desc id="desc">A left-to-right timeline of five milestones for the PFAS-removal company AqueoUS Vets. 2015: founded in California. 2021: supplied the 27 ion-exchange systems for the Yorba Linda plant, the nation's largest ion-exchange PFAS treatment plant. 2022: Bain Capital Double Impact takes a majority stake, the fund's first water and first manufacturing company, deal price undisclosed. 2023: AqueoUS Vets acquires the Dixie Tank Company as an East Coast supply-chain bolt-on, deal price undisclosed. 2025: the company reaches its 120th project nationwide. Takeaway: a focused PFAS-removal company scaled to its 120th project on the back of an impact-fund majority stake and a supply-chain acquisition, with both deal prices undisclosed.</desc><rect x="0" y="0" width="1200" height="840" fill="#ffffff"/><text x="60" y="64" font-size="40" font-weight="700" fill="#0a191d">A focused PFAS company, scaled by one stake and one bolt-on</text><text x="60" y="104" font-size="26" fill="#5b6b70">2015 to 2025: AqueoUS Vets' capital and scale milestones. Both deal prices are undisclosed.</text><text x="60" y="158" font-size="22" font-weight="700" fill="#7a8488" letter-spacing="1.4">DEALS</text><text x="60" y="576" font-size="22" font-weight="700" fill="#7a8488" letter-spacing="1.4">OPERATIONS</text><line x1="120" y1="470" x2="1118" y2="470" stroke="#0a191d" stroke-width="4"/><polygon points="1118,462 1144,470 1118,478" fill="#0a191d"/><g font-size="30" font-weight="700" fill="#0a191d" text-anchor="middle"><text x="150" y="520">2015</text><text x="440" y="520">2021</text><text x="600" y="520">2022</text><text x="760" y="520">2023</text><text x="1050" y="520">2025</text></g><g stroke="#0a191d" stroke-width="3"><line x1="150" y1="462" x2="150" y2="478"/><line x1="440" y1="462" x2="440" y2="478"/><line x1="600" y1="462" x2="600" y2="478"/><line x1="760" y1="462" x2="760" y2="478"/><line x1="1050" y1="462" x2="1050" y2="478"/></g><line x1="150" y1="470" x2="150" y2="595" stroke="#9aa6aa" stroke-width="2"/><circle cx="150" cy="595" r="14" fill="#0a191d"/><text x="150" y="644" font-size="28" font-weight="700" fill="#0a191d" text-anchor="middle">Founded</text><text x="150" y="676" font-size="25" fill="#5b6b70" text-anchor="middle">California</text><line x1="440" y1="470" x2="440" y2="595" stroke="#9aa6aa" stroke-width="2"/><circle cx="440" cy="595" r="14" fill="#0a191d"/><text x="440" y="644" font-size="28" font-weight="700" fill="#0a191d" text-anchor="middle">Yorba Linda plant online</text><text x="440" y="676" font-size="25" fill="#5b6b70" text-anchor="middle">Supplied the 27 ion-exchange systems for</text><text x="440" y="706" font-size="25" fill="#5b6b70" text-anchor="middle">the nation's largest ion-exchange PFAS plant</text><line x1="1050" y1="470" x2="1050" y2="595" stroke="#9aa6aa" stroke-width="2"/><circle cx="1050" cy="595" r="22" fill="#ffcc00" stroke="#0a191d" stroke-width="3"/><text x="1050" y="604" font-size="24" font-weight="700" fill="#0a191d" text-anchor="middle">120</text><text x="1050" y="654" font-size="30" font-weight="700" fill="#0a191d" text-anchor="middle">120th project</text><text x="1050" y="686" font-size="25" fill="#5b6b70" text-anchor="middle">north of 100 installed</text><text x="1050" y="716" font-size="25" fill="#5b6b70" text-anchor="middle">nationwide</text><line x1="600" y1="470" x2="600" y2="360" stroke="#9aa6aa" stroke-width="2"/><circle cx="600" cy="360" r="16" fill="#ffffff" stroke="#33adff" stroke-width="4" stroke-dasharray="6 5"/><g stroke="#33adff" stroke-width="4" fill="#33adff"><line x1="560" y1="360" x2="582" y2="360"/><polygon points="582,353 596,360 582,367"/></g><text x="150" y="196" font-size="28" font-weight="700" fill="#0a191d">2022 &#183; Bain Capital Double Impact</text><text x="150" y="230" font-size="25" font-weight="700" fill="#33adff">takes a majority stake (more than 50%)</text><text x="150" y="262" font-size="24" fill="#5b6b70">The impact fund's first water company</text><text x="150" y="290" font-size="24" fill="#5b6b70">and first manufacturing company.</text><text x="150" y="324" font-size="23" font-weight="700" fill="#7a8488" letter-spacing="0.5">PRICE UNDISCLOSED</text><line x1="760" y1="470" x2="760" y2="360" stroke="#9aa6aa" stroke-width="2"/><circle cx="760" cy="360" r="16" fill="#ffffff" stroke="#4caf50" stroke-width="4" stroke-dasharray="6 5"/><g stroke="#4caf50" stroke-width="4" fill="#4caf50"><line x1="779" y1="360" x2="801" y2="360"/><polygon points="801,353 815,360 801,367"/></g><text x="800" y="196" font-size="28" font-weight="700" fill="#0a191d">2023 &#183; Acquires Dixie Tank Co.</text><text x="800" y="230" font-size="25" font-weight="700" fill="#4caf50">a supply-chain bolt-on (small buy)</text><text x="800" y="262" font-size="24" fill="#5b6b70">East Coast vertical integration:</text><text x="800" y="290" font-size="24" fill="#5b6b70">owning the tank maker it relies on.</text><text x="800" y="324" font-size="23" font-weight="700" fill="#7a8488" letter-spacing="0.5">PRICE UNDISCLOSED</text><line x1="60" y1="750" x2="1140" y2="750" stroke="#d7dddf" stroke-width="2"/><g font-size="22" fill="#5b6b70"><circle cx="74" cy="786" r="9" fill="#ffffff" stroke="#33adff" stroke-width="3" stroke-dasharray="5 4"/><text x="92" y="794">Dashed, hollow marker = deal price undisclosed.</text><text x="60" y="826" font-size="21">Majority stake = owning more than half the company. Bolt-on = a small buy tucked under a bigger company.</text></g></svg><figcaption>AqueoUS Vets reached its 120th project after a 2022 Bain Capital Double Impact majority stake and a 2023 Dixie Tank bolt-on, both at undisclosed prices. Source: Leviathan, my water M&amp;A database, verified 2026-06-24, plus company releases.</figcaption></figure>
<details class="dww-table">
<summary>AqueoUS Vets, the capital and scale arc</summary>
<table>
<thead>
<tr>
<th>Year</th>
<th>Milestone</th>
<th>Deal price</th>
</tr>
</thead>
<tbody>
<tr>
<td>2015</td>
<td>Founded in California</td>
<td>n/a</td>
</tr>
<tr>
<td>2021</td>
<td>Yorba Linda online, the nation's largest ion-exchange PFAS plant; AqueoUS Vets supplied the 27 ion-exchange systems</td>
<td>n/a</td>
</tr>
<tr>
<td>2022</td>
<td>Bain Capital Double Impact takes a majority stake (AqueoUS Vets is the fund's first water company)</td>
<td>Undisclosed</td>
</tr>
<tr>
<td>2023</td>
<td>Acquires Dixie Tank Company, a tank maker, for East Coast vertical integration (a bolt-on)</td>
<td>Undisclosed</td>
</tr>
<tr>
<td>2025</td>
<td>120th project (north of 100 installed nationwide)</td>
<td>n/a</td>
</tr>
</tbody>
</table>
<div class="src">Source: Leviathan, my water M&amp;A database, verified 2026-06-24, plus company releases.</div>
</details>
<h2>What is the EPA PFAS limit, and what is it doing to the market?</h2>
<p>All of this only pays because demand now has a date on it. In April 2024 the EPA finalized a national limit of 4 parts per trillion for the two best-known PFAS, PFOA and PFOS, parts per trillion being roughly a single drop in twenty Olympic pools. Every system that tests over that line suddenly needs a removal plan it did not have the year before. That is the whole market, conjured by a number.</p>
<figure class="dww-quote-card">
<blockquote><p>We're expecting a revision of the MCLs, but not an elimination.</blockquote><figcaption><b>Mirka Wilderer</b>, CEO, AqueoUS Vets &middot; (don't) Waste Water S12E27 &middot; <a href="https://www.youtube.com/watch?v=bmwaneGN5AQ&#038;t=2049s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>She called it, almost to the letter. By 2026 the EPA had kept the PFOA and PFOS limits exactly where they were, at 4 parts per trillion, an MCL being the maximum contaminant level, the legal ceiling a utility's water has to stay under, while moving to rescind the limits it had set on four other PFAS and pushing the compliance deadline out two years, to 2031. A revision, not an elimination, just as she said. And notice what that limit actually mandates, getting the two compounds out of the water, full stop. It says nothing about then destroying them. Which is the whole reason the removal market is booming while the destruction market waits for a rule of its own, and why a company that does removal, cheaply and fast, is exactly the kind of company a regulation like this calls into being. <a href="https://dww.show/invisible-yet-actually-in-your-blood-behind-the-scenes-of-the-pfas-threat/">the invisible threat the regulation is chasing</a></p>
<h2>FAQ</h2>
<h3>What does AqueoUS Vets do?</h3>
<p>AqueoUS Vets is a California company, founded in 2015, that removes PFAS and other contaminants of emerging concern from municipal and utility drinking water, using granular activated carbon and ion-exchange resin systems. It is a pure player, meaning PFAS-style removal is the only thing it sells.</p>
<h3>What is the difference between ion exchange and GAC for PFAS?</h3>
<p>Granular activated carbon (GAC) is cheaper to buy but is spent faster; ion-exchange (IX) resin costs more up front but treats roughly 10 to 20 times the volume of water before change-out and tends to hit very low limits more reliably. The right choice depends on the source water and the budget, which is why AqueoUS Vets offers both.</p>
<h3>How much does PFAS treatment cost?</h3>
<p>It varies widely with the water and the technology. Independent 2025 life-cycle reviews put operating costs from about 3 cents to 28 dollars per cubic metre treated, with capital costs from roughly 1 to 51 cents per cubic metre. Ion exchange costs more up front than carbon, but its longer runs between change-outs pull the whole-life cost back down.</p>
<h3>What is the largest PFAS treatment plant in the US?</h3>
<p>The Yorba Linda facility in California is described by its water districts as the nation's largest ion-exchange PFAS treatment plant, with 22 resin vessels and a 25-MGD booster station. AqueoUS Vets supplied the 27 ion-exchange systems; the plant is owned by the local water districts.</p>
<h3>Who owns AqueoUS Vets?</h3>
<p>Bain Capital Double Impact, Bain Capital's impact fund, took a majority stake in 2022. AqueoUS Vets was the fund's first water company and first manufacturing company.</p>
<h3>What is the EPA PFAS limit?</h3>
<p>In April 2024 the EPA set a maximum contaminant level of 4 parts per trillion for PFOA and PFOS, with monitoring by 2027 and compliance by 2029. A 2025 to 2026 reconsideration kept those two limits, moved to rescind the limits on four other PFAS, and proposed extending compliance to 2031.</p>
<h3>Is it better to remove or destroy PFAS?</h3>
<p>Destroying PFAS may be the only way to truly eliminate them; removal concentrates them onto spent media that still has to be managed. But destruction costs more, and current rules only require removal, so the market overwhelmingly pays for removal today. Destruction scales when a regulation mandates or rewards it.</p>
<p>For all the talk of compliance deadlines, the line from Mirka that stuck with me is that AqueoUS Vets actually ran a purpose exercise with a hundred-year horizon, even though today's mission is simply taking PFAS out of water. The open question was never really the chemistry, because destruction is probably where this has to end up; the real one is whether a rule will ever make someone pay for it. Until then, removal stays the rational bet, and AqueoUS Vets is built precisely for that reality, taking the problem out of the water now and staying patient about the day the destruction money finally arrives. Give the full conversation a listen below, and tell me in the comments which side of that bet you would build.</p>
<p><iframe title="This PFAS Removal Company&amp;apos;s Secret to 120+ Successful Projects" width="900" height="506" src="https://www.youtube.com/embed/bmwaneGN5AQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p><a href="https://www.linkedin.com/newsletters/don-t-waste-water-6884833968848474112/" target="_blank" rel="noopener">Subscribe to the (don't) Waste Water newsletter</a> for more like this.</p>
<h2>Sources</h2>
<ol>
<li>EPA, "Reducing PFAS in Drinking Water with Treatment Technologies" (2024). <a href="https://www.epa.gov/sciencematters/reducing-pfas-drinking-water-treatment-technologies" target="_blank" rel="noopener">link</a></li>
<li>AWWA Journal, "The Cost to Remove PFAS: A Review of US Water Treatment Plants" (May 2025). <a href="https://www.awwa.org/resources-tools/resource-topics/contaminants-of-concern/pfas/" target="_blank" rel="noopener">link</a></li>
<li>Life-cycle review of PFAS treatment technologies, ScienceDirect (2025). <a href="https://www.sciencedirect.com/science/article/pii/S0921344925004021" target="_blank" rel="noopener">link</a></li>
<li>Yorba Linda / Orange County Water District, "Nation's Largest Ion Exchange PFAS Treatment Facility" (ACWA, Dec 2021). <a href="https://www.acwa.com/innovation/nations-largest-ion-exchange-pfas-treatment-facility-begins-operation-in-yorba-linda/" target="_blank" rel="noopener">link</a></li>
<li>Bain Capital Double Impact, AqueoUS Vets portfolio. <a href="https://www.baincapitaldoubleimpact.com/portfolio/aqueous-vets" target="_blank" rel="noopener">link</a></li>
<li>"Bain Capital-backed AqueoUS Vets buys manufacturer Dixie Tank Company" (PE Hub, 2023). <a href="https://www.pehub.com/bain-capital-backed-aqueous-vets-buys-manufacturer-dixie-tank-company/" target="_blank" rel="noopener">link</a></li>
<li>EPA, PFAS National Primary Drinking Water Regulation (April 2024). <a href="https://www.epa.gov/sdwa/and-polyfluoroalkyl-substances-pfas" target="_blank" rel="noopener">link</a></li>
<li>EPA, "EPA Announces It Will Keep Maximum Contaminant Levels for PFOA, PFOS" + the 2026 compliance-extension proposal. <a href="https://www.epa.gov/sdwa/proposed-pfoa-and-pfos-compliance-extension-rule" target="_blank" rel="noopener">link</a></li>
</ol>
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<p>The post <a href="https://dww.show/aqueous-vets-pfas-removal-playbook/">How AqueoUS Vets Scaled PFAS Removal to 120+ Projects</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>How HG Ventures Quietly Became a Top-5 Water Tech Investor</title>
		<link>https://dww.show/how-hg-ventures-became-a-top-5-water-tech-investor/</link>
		
		<dc:creator><![CDATA[Antoine Walter]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 16:39:00 +0000</pubDate>
				<category><![CDATA[Water Tech Business]]></category>
		<category><![CDATA[corporate venture capital]]></category>
		<category><![CDATA[FREDsense]]></category>
		<category><![CDATA[Ginger Rothrock]]></category>
		<category><![CDATA[HG Ventures]]></category>
		<category><![CDATA[industrial water reuse]]></category>
		<category><![CDATA[PFAS]]></category>
		<category><![CDATA[The Heritage Group]]></category>
		<category><![CDATA[water tech investment]]></category>
		<category><![CDATA[water venture capital]]></category>
		<category><![CDATA[ZwitterCo]]></category>
		<guid isPermaLink="false">https://dww.show/?p=19662</guid>

					<description><![CDATA[<p>By deal count, HG Ventures is the 5th most active water tech investor, and the only corporate venture arm in a top five of specialists. Here's how, and why.</p>
<p>The post <a href="https://dww.show/how-hg-ventures-became-a-top-5-water-tech-investor/">How HG Ventures Quietly Became a Top-5 Water Tech Investor</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></description>
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<p>By my count, the fifth most active water tech investor on the planet is not a water fund. It is the venture arm of a 100-year-old, family-owned asphalt-and-quarries company from Indianapolis, and water is barely a fifth of what it does. HG Ventures has backed 12 water rounds across 7 companies in my Leviathan database, which puts it behind only Burnt Island Ventures, Echo River Capital, PureTerra Ventures and Emerald Technology Ventures, every one of them a dedicated water specialist. HG is the only corporate venture arm in that top five. And here is the part I can say that nobody else can: I have sat down with the founders of five of the seven companies HG backs. So let me show you the fund through the people I have actually interviewed.</p>
<h2>Who are the most active water tech investors in 2026?</h2>
<p>When I rank every investor in my Leviathan database by the number of water rounds they have joined, the order at the top is <a href="https://dww.show/making-waves-how-burnt-island-ventures-is-reshaping-water-innovation/">Burnt Island Ventures</a> with 48, <a href="https://dww.show/echo-river-capital-making-waves-in-water-tech-innovation/">Echo River Capital</a> with 23, <a href="https://dww.show/pureterra-ventures-where-water-innovation-meets-impact-investment/">PureTerra Ventures</a> with 16, <a href="https://dww.show/emerald-technology-ventures-pioneering-water-innovation-through-strategic-impact-investing/">Emerald Technology Ventures</a> with 15, and then HG Ventures with 12.</p>
<figure class="dww-figure"><svg style="display:block;width:100%;height:auto" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 780" role="img" aria-labelledby="fig1-title fig1-desc" font-family="'DIN Next W1G','Inter','Helvetica Neue',sans-serif"><title id="fig1-title">The five most active water-tech investors by deal count</title><desc id="fig1-desc">Horizontal bar chart ranking the five most active water-tech investors by number of distinct funding rounds joined (deal count), from my Leviathan funding database, verified 2026-06-11. 1: Burnt Island Ventures, 48 rounds across 34 companies, VC. 2: Echo River Capital, 23 rounds across 18 companies, VC. 3: PureTerra Ventures, 16 rounds across 12 companies, VC. 4: Emerald Technology Ventures, 15 rounds across 14 companies, VC. 5: HG Ventures, 12 rounds across 7 companies, the only corporate venture arm (CVC) in the top five. The top four are dedicated water VCs; HG Ventures sits fifth as the lone corporate venture capital arm, shown in the brand accent.</desc><rect x="0" y="0" width="1200" height="780" fill="#ffffff"/><text x="64" y="68" font-size="40" font-weight="700" fill="#0a191d" font-family="'Glypha Pro',Georgia,serif">The top water-tech investors, by deal count</text><text x="64" y="112" font-size="28" font-weight="400" fill="#666666">Four are dedicated water VCs. The fifth, HG Ventures, is the only corporate venture arm.</text><rect x="64" y="142" width="26" height="26" rx="4" fill="#33adff"/><text x="100" y="163" font-size="26" font-weight="500" fill="#2d2d2d">Dedicated water VC</text><rect x="380" y="142" width="26" height="26" rx="4" fill="#ffcc00"/><text x="416" y="163" font-size="26" font-weight="500" fill="#2d2d2d">Corporate venture arm (CVC)</text><g><title>1. Burnt Island Ventures: 48 rounds across 34 companies (water VC)</title><text x="64" y="247" font-size="30" font-weight="700" fill="#bbbbbb">1</text><text x="104" y="240" font-size="29" font-weight="700" fill="#0a191d">Burnt Island Ventures</text><text x="104" y="272" font-size="23" font-weight="400" fill="#888888">34 companies</text><rect x="590" y="218" width="550" height="46" rx="6" fill="#33adff"/><text x="1124" y="250" font-size="30" font-weight="700" fill="#ffffff" text-anchor="end">48</text></g><g><title>2. Echo River Capital: 23 rounds across 18 companies (water VC)</title><text x="64" y="357" font-size="30" font-weight="700" fill="#bbbbbb">2</text><text x="104" y="350" font-size="29" font-weight="700" fill="#0a191d">Echo River Capital</text><text x="104" y="382" font-size="23" font-weight="400" fill="#888888">18 companies</text><rect x="590" y="328" width="264" height="46" rx="6" fill="#33adff"/><text x="838" y="360" font-size="30" font-weight="700" fill="#ffffff" text-anchor="end">23</text></g><g><title>3. PureTerra Ventures: 16 rounds across 12 companies (water VC)</title><text x="64" y="467" font-size="30" font-weight="700" fill="#bbbbbb">3</text><text x="104" y="460" font-size="29" font-weight="700" fill="#0a191d">PureTerra Ventures</text><text x="104" y="492" font-size="23" font-weight="400" fill="#888888">12 companies</text><rect x="590" y="438" width="183" height="46" rx="6" fill="#33adff"/><text x="757" y="470" font-size="30" font-weight="700" fill="#ffffff" text-anchor="end">16</text></g><g><title>4. Emerald Technology Ventures: 15 rounds across 14 companies (water VC)</title><text x="64" y="577" font-size="30" font-weight="700" fill="#bbbbbb">4</text><text x="104" y="570" font-size="29" font-weight="700" fill="#0a191d">Emerald Technology Ventures</text><text x="104" y="602" font-size="23" font-weight="400" fill="#888888">14 companies</text><rect x="590" y="548" width="172" height="46" rx="6" fill="#33adff"/><text x="746" y="580" font-size="30" font-weight="700" fill="#ffffff" text-anchor="end">15</text></g><g><title>5. HG Ventures: 12 rounds across 7 companies, the only corporate venture arm (CVC) in the top five</title><rect x="48" y="650" width="1100" height="92" rx="10" fill="#fffae0" stroke="#ffcc00" stroke-width="2"/><text x="64" y="703" font-size="30" font-weight="700" fill="#b38f00">5</text><text x="104" y="696" font-size="29" font-weight="700" fill="#0a191d">HG Ventures</text><rect x="312" y="675" width="148" height="32" rx="16" fill="#ffcc00"/><text x="386" y="698" font-size="21" font-weight="700" fill="#0a191d" text-anchor="middle">ONLY CVC</text><text x="104" y="728" font-size="23" font-weight="400" fill="#888888">7 companies</text><rect x="590" y="673" width="138" height="46" rx="6" fill="#ffcc00"/><text x="712" y="705" font-size="30" font-weight="700" fill="#0a191d" text-anchor="end">12</text></g><text x="590" y="768" font-size="22" font-weight="400" fill="#999999">Bar length = distinct funding rounds joined (deal count)</text></svg><figcaption>Of the five most active water-tech investors by deal count, four are dedicated water VCs and only HG Ventures (5th, 12 rounds) is a corporate venture arm. Source: Leviathan, my water-tech funding database, verified 2026-06-11.</figcaption></figure>
<p>Deal count here just means the number of distinct rounds an investor has joined, which is the cleanest way I know to measure how active someone really is rather than how loud they are. I have had every one of those four specialists on the podcast, and to a fund they exist to do water and nothing else. Then there is HG, a corporate fund most people in water have never heard of, keeping their company while calling itself something else entirely. That is the puzzle, and it is worth taking apart.</p>
<h2>What is corporate venture capital, and why does HG&#8217;s version work?</h2>
<p>Corporate venture capital, or CVC, is venture investing run from inside an operating company instead of from a standalone fund. A normal fund raises money from outside backers, the limited partners, and has to hand it back with a profit on a clock that usually runs about ten years. A CVC invests the parent company&#8217;s own balance sheet, and the textbook knock on it is the four-year curse: most corporate venture arms get quietly shut down around year four, the moment the parent loses patience.</p>
<p>HG sidesteps that curse by structure, and Ginger Rothrock, who runs the fund as Managing Director, put it more plainly than I could.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=WcGPUq-iT-c&#038;t=1036s">
<p>&#8220;We don&#8217;t have a real fund. We&#8217;re a 100-year-old buy-and-hold family-owned industrial company, so we don&#8217;t have a weird incentive to exit under some certain circumstances. &#8230; Other investors are trying to force exits because they have to meet some arbitrary tenure guidelines. We don&#8217;t necessarily have to do that.&#8221;</p>
</blockquote><figcaption>Ginger Rothrock, Managing Director, HG Ventures &#183; (don&#8217;t) Waste Water podcast EP12 &#183; <a href="https://www.youtube.com/watch?v=WcGPUq-iT-c&#038;t=1036s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>So while a classic fund is counting down to the day it has to sell, whether or not selling is good for the company, HG can simply wait. No limited partners, no clock, no forced exit. (I made <a href="https://dww.show/an-unpopular-challenging-yet-true-take-on-venture-capital-in-water/">an unpopular but honest case about this kind of money</a> once, if you want the argument in full.) When you are a century-old family business, patience is not a strategy you adopt, it is just who you are.</p>
<h2>Why a fund this small still chases returns</h2>
<p>There is a second objection, and Ginger raised it before I could. Plenty of corporate venture arms exist purely as strategic antennae, where the money barely matters against the parent&#8217;s core business. She is candid that HG is a different animal, and the reason is size. She pointed to a friend at Samsung&#8217;s venture arm who did a three million dollar deal, got 20x, and handed back sixty million, and Samsung, a company that ships phones and televisions by the container-load, barely noticed.</p>
<p>A strategic CVC like that is mostly motivated to help the parent sell more product. HG is small enough, in pure dollar terms, that the money it returns to The Heritage Group matters just as much as any strategic value, which is precisely why it behaves like a real investor rather than a corporate science project. That, more than anything, is why it out-deal-flows the funds around it.</p>
<h2>Tourist or specialist? How 18% beats the funds that do nothing else</h2>
<p>There is a fair objection here. If water is only 18% of HG&#8217;s thesis, how does it out-invest funds that do nothing else? When I analysed 1,425 water investors last year, I found that 86% of them put less than a tenth of their portfolio into water, and the median allocation was a thin 6.7%. In water tech, I wrote at the time, you are either a tourist or a specialist, and almost never a resident. (If you want the detailed maths on the three investor tribes hiding in that data, I dug into it <a href="https://www.linkedin.com/newsletters/don-t-waste-water-6884833968848474112/">on my newsletter</a> &#8211; consider subscribing.)</p>
<p>By those numbers HG is a tourist, water a slice rather than the whole pie. The trick is that it behaves like a resident, and that has almost nothing to do with how much money it points at water and almost everything to do with the kind of money it is, and where it chooses to spend it.</p>
<h2>From an incinerator to a water thesis</h2>
<p>HG&#8217;s first water cheque was never meant to be a water strategy. It was a waste problem. The Heritage Group used to own and operate an incinerator through its environmental arm, and around 2019 Ginger&#8217;s team watched the PFAS-laden waste streams come in and simply not slow down. PFAS, the &#8220;forever chemicals&#8221; now turning up in drinking water across the world, were arriving by the truckload and were not going anywhere.</p>
<p>So they went looking for anyone working on the contaminant itself, and found exactly one company.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=WcGPUq-iT-c&#038;t=645s">
<p>&#8220;We invest in [Puraffinity]. They were the only company in the whole world that we found working in PFAS at that time, which was super interesting. That was our first water investment. It was because of the contaminant.&#8221;</p>
</blockquote><figcaption>Ginger Rothrock, Managing Director, HG Ventures &#183; (don&#8217;t) Waste Water podcast EP12 &#183; <a href="https://www.youtube.com/watch?v=WcGPUq-iT-c&#038;t=645s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>From that single waste-driven bet the thesis grew outward into industrial wastewater, water reuse, and zero liquid discharge, the extreme case where a plant recovers essentially all of its water and discharges almost nothing. (here is <a href="https://dww.show/the-economic-incentives-of-the-water-reuse-revolution/">the economics pushing industrial water reuse</a>) Three of HG&#8217;s seven water companies sit somewhere on the PFAS spectrum, which tells you the origin never really left.</p>
<h2>HG&#8217;s water portfolio is, basically, my guest list</h2>
<p>This is where I can do something no other write-up of HG can. Across those 12 rounds sit 7 companies and a little over 190 million dollars of total financing, and HG itself has deployed exactly 48,523,663 dollars into water, a figure I got confirmed straight from the firm, to the dollar, which is the kind of number no public database will hand you.</p>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" style="display:block;width:100%;height:auto" viewBox="0 0 1200 1060" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" role="img" aria-labelledby="fig2title fig2desc"><title id="fig2title">HG Ventures water portfolio: $48.5M deployed across 12 rounds in 7 companies, 2019 to 2025, with a realized exit from 120Water</title><desc id="fig2desc">A timeline from 2019 to 2025 with one row per company. Each bubble is a financing round HG Ventures joined, sized by total round size. Gold bubbles are rounds HG led; blue bubbles are rounds HG followed in. Companies: Puraffinity (PFAS adsorbent media), 120Water (digital water-compliance SaaS), Transcend Software (generative design for water plants), ElectraMet (electrochemical metal removal), ZwitterCo (fouling-resistant membranes for industrial reuse), Aclarity (PFAS destruction), FREDsense (rapid field water testing). HG led 4 of the 12 rounds. Total round volume across the 12 rounds is about $189.5M; HG&#8217;s own confirmed cumulative deployment is $48,523,663. The largest round is ZwitterCo&#8217;s $58.4M Series B in 2024. HG has already booked a realized exit: on the 120Water lane, at the company&#8217;s $43M Series B led by Edison Partners in January 2024, HG took its liquidity at a good multiple (a partial exit, HG still holds some ownership). That Series B is shown as a hollow exit diamond, not a deployment bubble, and is not added to any total.</desc><rect x="0" y="0" width="1200" height="1060" fill="#fbfaf7"/><text x="40" y="56" font-family="'Glypha Pro', Georgia, serif" font-size="38" font-weight="700" fill="#0a191d">Who HG Ventures backed in water, and when</text><text x="40" y="94" font-size="24" fill="#666666">Each bubble is a funding round HG joined, sized by the total round (not HG&#8217;s own share).</text><rect x="40" y="118" width="1120" height="66" rx="8" fill="#0a191d"/><text x="66" y="146" font-size="19" fill="#ffcc00" font-weight="700" letter-spacing="0.5">HG DEPLOYED (CONFIRMED)</text><text x="66" y="174" font-family="'Glypha Pro', Georgia, serif" font-size="29" font-weight="700" fill="#ffffff">$48.5M</text><text x="439.3333333333333" y="146" font-size="19" fill="#33adff" font-weight="700" letter-spacing="0.5">TOTAL ROUND VOLUME</text><text x="439.3333333333333" y="174" font-family="'Glypha Pro', Georgia, serif" font-size="29" font-weight="700" fill="#ffffff">~$189.5M</text><line x1="413.3333333333333" y1="130" x2="413.3333333333333" y2="172" stroke="#ffffff" stroke-opacity="0.18" stroke-width="1.5"/><text x="812.6666666666666" y="146" font-size="19" fill="#cccccc" font-weight="700" letter-spacing="0.5">7 COMPANIES, 12 ROUNDS</text><text x="812.6666666666666" y="174" font-family="'Glypha Pro', Georgia, serif" font-size="29" font-weight="700" fill="#ffffff">2019 to 2025</text><line x1="786.6666666666666" y1="130" x2="786.6666666666666" y2="172" stroke="#ffffff" stroke-opacity="0.18" stroke-width="1.5"/><text x="1160" y="214" text-anchor="end" font-size="21" fill="#2d2d2d">HG exit</text><path d="M 838 208 l 11 -11 l 11 11 l -11 11 z" fill="none" stroke="#0a191d" stroke-width="2.5"/><text x="822" y="214" text-anchor="end" font-size="21" fill="#2d2d2d">HG followed in</text><circle cx="668" cy="208" r="10" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"/><text x="642" y="214" text-anchor="end" font-size="21" fill="#2d2d2d" font-weight="700">HG led</text><circle cx="560" cy="208" r="10" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"/><line x1="360" y1="240" x2="360" y2="912" stroke="#e6e2d8" stroke-width="1.5"/><text x="368" y="976" font-size="24" fill="#666666" font-weight="700">2019</text><line x1="471.42857142857144" y1="240" x2="471.42857142857144" y2="912" stroke="#e6e2d8" stroke-width="1.5"/><text x="479.42857142857144" y="976" font-size="24" fill="#666666" font-weight="700">2020</text><line x1="582.8571428571429" y1="240" x2="582.8571428571429" y2="912" stroke="#e6e2d8" stroke-width="1.5"/><text x="590.8571428571429" y="976" font-size="24" fill="#666666" font-weight="700">2021</text><line x1="694.2857142857142" y1="240" x2="694.2857142857142" y2="912" stroke="#e6e2d8" stroke-width="1.5"/><text x="702.2857142857142" y="976" font-size="24" fill="#666666" font-weight="700">2022</text><line x1="805.7142857142857" y1="240" x2="805.7142857142857" y2="912" stroke="#e6e2d8" stroke-width="1.5"/><text x="813.7142857142857" y="976" font-size="24" fill="#666666" font-weight="700">2023</text><line x1="917.1428571428571" y1="240" x2="917.1428571428571" y2="912" stroke="#e6e2d8" stroke-width="1.5"/><text x="925.1428571428571" y="976" font-size="24" fill="#666666" font-weight="700">2024</text><line x1="1028.5714285714284" y1="240" x2="1028.5714285714284" y2="912" stroke="#e6e2d8" stroke-width="1.5"/><text x="1036.5714285714284" y="976" font-size="24" fill="#666666" font-weight="700">2025</text><line x1="1140" y1="240" x2="1140" y2="912" stroke="#e6e2d8" stroke-width="1.5"/><line x1="360" y1="912" x2="1140" y2="912" stroke="#2d2d2d" stroke-width="2"/><rect x="360" y="240" width="780" height="96" fill="#000000" fill-opacity="0.018"/><text x="336" y="286" text-anchor="end" font-family="'Glypha Pro', Georgia, serif" font-size="26" font-weight="700" fill="#0a191d">Puraffinity</text><text x="336" y="310" text-anchor="end" font-size="18" fill="#666666">PFAS adsorbent media</text><text x="336" y="382" text-anchor="end" font-family="'Glypha Pro', Georgia, serif" font-size="26" font-weight="700" fill="#0a191d">120Water</text><text x="336" y="406" text-anchor="end" font-size="18" fill="#666666">digital water-compliance SaaS</text><rect x="360" y="432" width="780" height="96" fill="#000000" fill-opacity="0.018"/><text x="336" y="478" text-anchor="end" font-family="'Glypha Pro', Georgia, serif" font-size="26" font-weight="700" fill="#0a191d">Transcend Software</text><text x="336" y="502" text-anchor="end" font-size="18" fill="#666666">generative design for water plants</text><text x="336" y="574" text-anchor="end" font-family="'Glypha Pro', Georgia, serif" font-size="26" font-weight="700" fill="#0a191d">ElectraMet</text><text x="336" y="598" text-anchor="end" font-size="18" fill="#666666">electrochemical metal removal</text><rect x="360" y="624" width="780" height="96" fill="#000000" fill-opacity="0.018"/><text x="336" y="670" text-anchor="end" font-family="'Glypha Pro', Georgia, serif" font-size="26" font-weight="700" fill="#0a191d">ZwitterCo</text><text x="336" y="694" text-anchor="end" font-size="18" fill="#666666">membranes for industrial reuse</text><text x="336" y="766" text-anchor="end" font-family="'Glypha Pro', Georgia, serif" font-size="26" font-weight="700" fill="#0a191d">Aclarity</text><text x="336" y="790" text-anchor="end" font-size="18" fill="#666666">PFAS destruction</text><rect x="360" y="816" width="780" height="96" fill="#000000" fill-opacity="0.018"/><text x="336" y="862" text-anchor="end" font-family="'Glypha Pro', Georgia, serif" font-size="26" font-weight="700" fill="#0a191d">FREDsense</text><text x="336" y="886" text-anchor="end" font-size="18" fill="#666666">rapid field water testing</text><line x1="415.7142857142857" y1="288" x2="880.0000000000001" y2="288" stroke="#cccccc" stroke-width="2.5" stroke-dasharray="2 6" stroke-linecap="round"/><line x1="434.2857142857143" y1="384" x2="601.4285714285713" y2="384" stroke="#cccccc" stroke-width="2.5" stroke-dasharray="2 6" stroke-linecap="round"/><line x1="620" y1="480" x2="870.7142857142858" y2="480" stroke="#cccccc" stroke-width="2.5" stroke-dasharray="2 6" stroke-linecap="round"/><line x1="629.2857142857142" y1="576" x2="1028.5714285714284" y2="576" stroke="#cccccc" stroke-width="2.5" stroke-dasharray="2 6" stroke-linecap="round"/><line x1="768.5714285714287" y1="672" x2="972.8571428571429" y2="672" stroke="#cccccc" stroke-width="2.5" stroke-dasharray="2 6" stroke-linecap="round"/><circle cx="972.9" cy="672" r="33.0" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"><title>ZwitterCo | Series B Jul 2024 | $58.4M round</title></circle><text x="972.9" y="630.0" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$58.4M</text><text x="972.9" y="727.0" text-anchor="middle" font-size="16" fill="#666666">Series B</text><circle cx="768.6" cy="672" r="24.9" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"><title>ZwitterCo | Series A Sep 2022 | $33.4M round</title></circle><text x="768.6" y="638.1" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$33.4M</text><text x="768.6" y="718.9" text-anchor="middle" font-size="16" fill="#666666">Series A</text><circle cx="870.7" cy="480" r="19.3" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"><title>Transcend Software | Series B Aug 2023 | $20M round</title></circle><text x="870.7" y="451.7" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$20M</text><text x="870.7" y="521.3" text-anchor="middle" font-size="16" fill="#666666">Series B</text><circle cx="898.6" cy="768" r="17.2" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"><title>Aclarity | Series A Nov 2023 | $15.9M round</title></circle><text x="898.6" y="741.8" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$15.9M</text><text x="898.6" y="807.2" text-anchor="middle" font-size="16" fill="#666666">Series A</text><circle cx="880.0" cy="288" r="16.1" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"><title>Puraffinity | Series A Sep 2023 | $13.9M round</title></circle><text x="880.0" y="262.9" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$13.9M</text><text x="880.0" y="326.1" text-anchor="middle" font-size="16" fill="#666666">Series A</text><circle cx="620.0" cy="480" r="13.7" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"><title>Transcend Software | Series A May 2021 | $10M round</title></circle><text x="620.0" y="457.3" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$10M</text><text x="620.0" y="515.7" text-anchor="middle" font-size="16" fill="#666666">Series A</text><circle cx="1028.6" cy="576" r="13.7" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"><title>ElectraMet | Series C Jan 2025 | $10M round</title></circle><text x="1028.6" y="553.3" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$10M</text><text x="1028.6" y="611.7" text-anchor="middle" font-size="16" fill="#666666">Series C</text><circle cx="434.3" cy="384" r="11.4" fill="#ffcc00" fill-opacity="1" stroke="#0a191d" stroke-width="3"><title>120Water | Series A Sep 2019 | $7M round | HG led</title></circle><text x="434.3" y="363.6" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$7M</text><text x="434.3" y="417.4" text-anchor="middle" font-size="16" fill="#666666">Series A</text><circle cx="1102.9" cy="864" r="11.4" fill="#ffcc00" fill-opacity="1" stroke="#0a191d" stroke-width="3"><title>FREDsense | Series A Sep 2025 | $7M round | HG led</title></circle><text x="1102.9" y="843.6" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$7M</text><text x="1102.9" y="897.4" text-anchor="middle" font-size="16" fill="#666666">Series A</text><circle cx="629.3" cy="576" r="10.6" fill="#ffcc00" fill-opacity="1" stroke="#0a191d" stroke-width="3"><title>ElectraMet | Series B Jun 2021 | $6M round | HG led</title></circle><text x="629.3" y="556.4" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$6M</text><text x="629.3" y="608.6" text-anchor="middle" font-size="16" fill="#666666">Series B</text><line x1="613" y1="384" x2="901" y2="384" stroke="#0a191d" stroke-width="2" stroke-dasharray="2 6" stroke-linecap="round" stroke-opacity="0.55"/><circle cx="601.4" cy="384" r="9.2" fill="#ffcc00" fill-opacity="1" stroke="#0a191d" stroke-width="3"><title>120Water | growth Mar 2021 | $4.5M round | HG led</title></circle><text x="601.4" y="365.8" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$4.5M</text><text x="601.4" y="415.2" text-anchor="middle" font-size="16" fill="#666666">growth</text><circle cx="415.7" cy="288" r="8.0" fill="#33adff" fill-opacity="0.85" stroke="#1f86c9" stroke-width="1.5"><title>Puraffinity | Seed Jul 2019 | $3.4M round</title></circle><text x="415.7" y="271.0" text-anchor="middle" font-size="20" font-weight="700" fill="#2d2d2d">$3.4M</text><text x="415.7" y="318.0" text-anchor="middle" font-size="16" fill="#666666">Seed</text><path d="M 917 369 l 15 15 l -15 15 l -15 -15 z" fill="#fbfaf7" stroke="#0a191d" stroke-width="3"><title>120Water Series B, Jan 2024, $43M led by Edison Partners; HG took liquidity at a good multiple</title></path><text x="938" y="377" font-size="19" font-weight="700" fill="#0a191d">HG exit</text><text x="938" y="398" font-size="16" fill="#666666">at Series B (good multiple)</text><text x="40" y="1010" font-size="18" fill="#666666">Bubble area is proportional to total round size. HG led 4 of the 12 rounds (gold). The hollow diamond marks HG&#8217;s realized exit, not a deployment.</text><text x="40" y="1036" font-size="18" fill="#666666">$48.5M is HG&#8217;s confirmed cumulative deployment across these rounds (HG first-party); ~$189.5M sums the full rounds HG joined. The $43M 120Water Series B (Edison Partners) is an exit annotation and is excluded from both totals.</text></svg><figcaption>HG Ventures has put a confirmed $48.5M into 7 water companies across 12 rounds since 2019, leading 4 of them. Source: Leviathan, my water-tech funding database, verified 2026-06-11.</figcaption></figure>
<p>Five of those founders have sat across from me. <a href="https://dww.show/zwitterions-super-powers-could-solve-wastewater-membranes-number-one-problem/">Alex Rappaport built ZwitterCo</a> around a membrane meant, in his words, to &#8220;solve the Achilles heel of filtration: fouling, clogging,&#8221; which is exactly the bottleneck that makes industrial water reuse so hard. <a href="https://dww.show/how-aclarity-bootstrapped-its-journey-from-b2c-to-pfas-destruction/">Julie Bliss Mullen started Aclarity</a> to destroy PFAS rather than just trap it, the way she had degraded other contaminants in her PhD: &#8220;they all could be degraded, and I did it electrochemically.&#8221; And <a href="https://dww.show/fredsense-revolutionizing-water-quality-monitoring-with-biosensor-innovation/">Emily Hicks at FREDsense</a> moved her field water test onto &#8220;a polymer based on a plant material that binds PFAS,&#8221; selective enough that, when it grabs the molecule, it releases a fluorescent dye she can simply measure.</p>
<p>The other two interviews show how wide HG&#8217;s idea of water actually runs. <a href="https://dww.show/how-120water-profitably-multiplied-its-customer-base-by-50-in-4-years/">Megan Glover scaled 120Water</a>, the one HG has since partly exited, on a sharp insight that the lead-in-water crisis is really a software problem: &#8220;the contaminant is lead, but at the root cause it&#8217;s a data management issue.&#8221; And back in 2020, <a href="https://www.youtube.com/watch?v=fgO_abKeuHc">Ari Raivetz told me</a> that Transcend&#8217;s software &#8220;automates the first 20 to 30% of the engineering of a water or wastewater treatment facility,&#8221; cutting the grunt work out of plant design. Puraffinity&#8217;s PFAS media and ElectraMet&#8217;s metal recovery round out the seven. Patient money, pointed squarely at the unglamorous, regulated, industrial end of water.</p>
<h2>What does HG offer a founder besides a cheque?</h2>
<p>Notice what those five companies have in common beyond a logo on HG&#8217;s website: each one needs to prove a technology works on real, ugly, industrial water before a customer will trust it. That is exactly where a corporate parent stops being a handicap and becomes the product.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=WcGPUq-iT-c&#038;t=489s">
<p>&#8220;We&#8217;re set up like a hybrid fund. We want to take the best of the corporate world, all the access [&#8230;] the network we have, the R&amp;D resources, the facilities, but also behave like a traditional VC where we can move fast, we can make decisions independently, and we&#8217;re looking for financial return.&#8221;</p>
</blockquote><figcaption>Ginger Rothrock, Managing Director, HG Ventures &#183; (don&#8217;t) Waste Water podcast EP12 &#183; <a href="https://www.youtube.com/watch?v=WcGPUq-iT-c&#038;t=489s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>HG&#8217;s one-line thesis is to invest where The Heritage Group can help, then actually help. A pure financial VC can wire money and make introductions, but it does not own the quarries, the asphalt plants and the environmental operations where a young water technology can be tested on genuinely difficult streams. That access is the edge HG sells, and it is a large part of why it wins deals against funds with deeper pockets.</p>
<h2>How do you pitch a water tech VC like this one?</h2>
<p>Now the part founders most need to hear, because it runs against instinct. The person deciding whether to back you is a PhD chemist with The Heritage Group&#8217;s R&#038;D labs down the hall, so you would expect her to lead with the technology. She puts it last.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=WcGPUq-iT-c&#038;t=2420s">
<p>&#8220;The entrepreneur themselves, can they tell a decent story? &#8230; storytelling is so important for entrepreneurs, either hiring folks [&#8230;] raising money, getting customers. &#8230; How articulate are they in telling the story? Whether it&#8217;s tell me about your market, tell me why you started the company, tell me about your product.&#8221;</p>
</blockquote><figcaption>Ginger Rothrock, Managing Director, HG Ventures &#183; (don&#8217;t) Waste Water podcast EP12 &#183; <a href="https://www.youtube.com/watch?v=WcGPUq-iT-c&#038;t=2420s" target="_blank" rel="noopener">hear her say it</a></figcaption></figure>
<p>The single thing she sees founders get wrong is not knowing who their real competition is. And the kindest thing an investor like this can give you is speed, a point <a href="https://www.youtube.com/watch?v=E-DECS9_xx8">Simon Olivier of Cycle H2O made to me</a> from the other side of the table: he would rather founders &#8220;come to us early or earlier,&#8221; and if they are not ready, send them off to coaching than leave them hanging. For a founder chasing a cheque, a fast no can be almost as useful as a slow yes, and on that front HG is unusually quick.</p>
<h2>The same-day yes or no</h2>
<p>That speed is not a figure of speech. HG runs all of its diligence in-house, with no outside consultants, and the front of the process is brutally quick. A first call lasts half an hour. Then the founder goes in front of the entire investment group for an hour, back and forth, and HG decides that same day whether it is going into diligence at all.</p>
<p>If the answer is yes, one partner becomes the diligence lead and chases down two or three go/no-go questions straight away: is the revenue real, does anyone actually care about this, and is it a fit for The Heritage Group. Only then does it open into the fuller process, which almost always includes a technical session with experts pulled from inside the group. For a founder, that combination, a fast verdict and a hundred years of industrial muscle behind a yes, is rare enough to be worth pitching for.</p>
<h2>Is water actually a good long-term investment?</h2>
<p>This is where the patient money starts to look less eccentric and more correct. The public market has been an unkind place for small water technology companies, and the real returns have been accruing quietly in private rounds instead. In my database, the early-stage cheques where investors like HG actually live, the pre-seed to Series A rounds, more than tripled, from 33 in 2018 to 109 in 2025.</p>
<figure class="dww-figure"><svg xmlns="http://www.w3.org/2000/svg" style="display:block;width:100%;height:auto" viewBox="0 0 1200 720" role="img" aria-labelledby="fig3title fig3desc"><title id="fig3title">Early-stage water funding rounds more than tripled from 2018 to 2025</title><desc id="fig3desc">Line chart of water-tech funding rounds per year, 2018 to 2025. Early-stage rounds (pre-seed, seed and Series A): 33, 45, 55, 64, 67, 74, 81, 109, a 3.3x rise. All rounds (context): 96, 100, 99, 125, 126, 134, 183, 221, a 2.3x rise. Early-stage climbs faster than the broader market. Source: Leviathan, my water-tech funding database, verified 2026-06-11.</desc><rect x="0" y="0" width="1200" height="720" fill="#ffffff"/><!-- header --><text x="92" y="62" font-family="'Glypha Pro', Georgia, serif" font-weight="700" font-size="42" fill="#0a191d">Early-stage water rounds more than tripled</text><text x="92" y="104" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="29" fill="#2d2d2d">Funding rounds per year, 2018 to 2025. Early-stage = pre-seed + seed + Series A.</text><!-- y axis caption --><text x="76" y="128" text-anchor="end" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="24" fill="#999999">rounds</text><!-- gridlines + y labels --><line x1="92" y1="624.0" x2="1070" y2="624.0" stroke="#ececec" stroke-width="1"/><text x="76" y="633.0" text-anchor="end" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#999999">0</text><line x1="92" y1="505.5" x2="1070" y2="505.5" stroke="#ececec" stroke-width="1"/><text x="76" y="514.5" text-anchor="end" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#999999">60</text><line x1="92" y1="387.0" x2="1070" y2="387.0" stroke="#ececec" stroke-width="1"/><text x="76" y="396.0" text-anchor="end" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#999999">120</text><line x1="92" y1="268.5" x2="1070" y2="268.5" stroke="#ececec" stroke-width="1"/><text x="76" y="277.5" text-anchor="end" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#999999">180</text><line x1="92" y1="150.0" x2="1070" y2="150.0" stroke="#ececec" stroke-width="1"/><text x="76" y="159.0" text-anchor="end" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#999999">240</text><!-- all-rounds context line (muted, behind) --><polyline points="92.0,434.4 231.7,426.5 371.4,428.5 511.1,377.1 650.9,375.1 790.6,359.3 930.3,262.6 1070.0,187.5" fill="none" stroke="#cccccc" stroke-width="4" stroke-dasharray="2 10" stroke-linecap="round"/><circle cx="92.0" cy="434.4" r="6" fill="#999999"><title>2018: 96 water funding rounds (all stages)</title></circle><circle cx="231.7" cy="426.5" r="6" fill="#999999"><title>2019: 100 water funding rounds (all stages)</title></circle><circle cx="371.4" cy="428.5" r="6" fill="#999999"><title>2020: 99 water funding rounds (all stages)</title></circle><circle cx="511.1" cy="377.1" r="6" fill="#999999"><title>2021: 125 water funding rounds (all stages)</title></circle><circle cx="650.9" cy="375.1" r="6" fill="#999999"><title>2022: 126 water funding rounds (all stages)</title></circle><circle cx="790.6" cy="359.3" r="6" fill="#999999"><title>2023: 134 water funding rounds (all stages)</title></circle><circle cx="930.3" cy="262.6" r="6" fill="#999999"><title>2024: 183 water funding rounds (all stages)</title></circle><circle cx="1070.0" cy="187.5" r="6" fill="#999999"><title>2025: 221 water funding rounds (all stages)</title></circle><!-- early-stage hero line --><polyline points="92.0,558.8 231.7,535.1 371.4,515.4 511.1,497.6 650.9,491.7 790.6,477.9 930.3,464.0 1070.0,408.7" fill="none" stroke="#ffcc00" stroke-width="6" stroke-linecap="round" stroke-linejoin="round"/><circle cx="92.0" cy="558.8" r="9" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"><title>2018: 33 early-stage water rounds (pre-seed + seed + Series A)</title></circle><text x="92.0" y="534.8" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="29" fill="#0a191d">33</text><circle cx="231.7" cy="535.1" r="9" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"><title>2019: 45 early-stage water rounds (pre-seed + seed + Series A)</title></circle><text x="231.7" y="511.1" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="29" fill="#0a191d">45</text><circle cx="371.4" cy="515.4" r="9" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"><title>2020: 55 early-stage water rounds (pre-seed + seed + Series A)</title></circle><text x="371.4" y="491.4" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="29" fill="#0a191d">55</text><circle cx="511.1" cy="497.6" r="9" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"><title>2021: 64 early-stage water rounds (pre-seed + seed + Series A)</title></circle><text x="511.1" y="473.6" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="29" fill="#0a191d">64</text><circle cx="650.9" cy="491.7" r="9" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"><title>2022: 67 early-stage water rounds (pre-seed + seed + Series A)</title></circle><text x="650.9" y="467.7" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="29" fill="#0a191d">67</text><circle cx="790.6" cy="477.9" r="9" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"><title>2023: 74 early-stage water rounds (pre-seed + seed + Series A)</title></circle><text x="790.6" y="453.9" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="29" fill="#0a191d">74</text><circle cx="930.3" cy="464.0" r="9" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"><title>2024: 81 early-stage water rounds (pre-seed + seed + Series A)</title></circle><text x="930.3" y="440.0" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="29" fill="#0a191d">81</text><circle cx="1070.0" cy="408.7" r="9" fill="#ffcc00" stroke="#0a191d" stroke-width="2.5"><title>2025: 109 early-stage water rounds (pre-seed + seed + Series A)</title></circle><text x="1070.0" y="384.7" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="29" fill="#0a191d">109</text><!-- x labels --><text x="92.0" y="670" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#2d2d2d">2018</text><text x="231.7" y="670" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#2d2d2d">2019</text><text x="371.4" y="670" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#2d2d2d">2020</text><text x="511.1" y="670" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#2d2d2d">2021</text><text x="650.9" y="670" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#2d2d2d">2022</text><text x="790.6" y="670" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#2d2d2d">2023</text><text x="930.3" y="670" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#2d2d2d">2024</text><text x="1070.0" y="670" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-size="28" fill="#2d2d2d">2025</text><!-- series end labels --><text x="1090.0" y="412.7" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="27" fill="#b38f00">Early<tspan x="1090.0" dy="32">stage</tspan></text><text x="1090.0" y="181.5" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="27" fill="#999999">All<tspan x="1090.0" dy="32">rounds</tspan></text><!-- growth annotation in open zone above the early-stage line --><g><rect x="150" y="250" width="360" height="132" rx="10" fill="#0a191d"/><text x="330" y="310" text-anchor="middle" font-family="'Glypha Pro', Georgia, serif" font-weight="700" font-size="56" fill="#ffcc00">+3.3x</text><text x="330" y="350" text-anchor="middle" font-family="'DIN Next W1G', 'Inter', 'Helvetica Neue', sans-serif" font-weight="700" font-size="28" fill="#ffffff">early-stage <tspan fill="#999999">(vs 2.3x all)</tspan></text></g></svg><figcaption>Early-stage water funding rounds (pre-seed, seed and Series A) more than tripled from 33 in 2018 to 109 in 2025, a 3.3x rise that outpaces the 2.3x growth of all water rounds. Source: Leviathan, my water-tech funding database, verified 2026-06-11.</figcaption></figure>
<p>That is a 3.3 times jump, and it comfortably outruns the broader market of all water rounds, which only doubled over the same stretch. So the demand for capital is real and growing fastest exactly at the stage HG plays. The open question is the exit: water has produced very few of them, and a fund on a ten-year clock has to sell whether or not a buyer has shown up. (the rare escape is <a href="https://dww.show/how-gradiant-became-the-first-and-only-water-tech-unicorn/">how Gradiant became the first and only water tech unicorn</a>)</p>
<p>This is where HG&#8217;s lack of a clock turns into a quiet superpower, and where it has already done something most water investors are still waiting to do: it booked an exit. When 120Water raised its 43-million-dollar Series B in early 2024, HG sold down its stake &#8220;with a good multiple,&#8221; as Ginger put it, rather than riding along. The reasoning was telling. 120Water is a municipal software company, and as she said, &#8220;we don&#8217;t do municipal, we don&#8217;t know a lot about the areas in which they operate, so part of it was just fit,&#8221; while her first fund needed to start returning money: &#8220;we need to get some exits. There was an opportunity to get some liquidity, so it worked. We still have some ownership.&#8221; That is the asymmetry in one move. HG never has to sell, so when it does, it is because the fit is wrong and the price is right, not because a clock ran out. It is the whole reason the most active investor on my list is the one under no pressure at all.</p>
<h2>The one-word thesis</h2>
<p>When I asked Ginger for her one-word thesis on water, the answer came back as &#8220;inevitable.&#8221; After nine years of out-deal-flowing funds that do nothing but water, that lands a good deal heavier than the bumper sticker it sounds like. The harder question is what happens when all these private bets finally need a way out, in a sector that has barely produced one, and that is the conversation Ginger and I have in full on the episode.</p>
<p><iframe title="The Water VC You Can&amp;apos;t Name (That Deployed $48,523,663)" width="900" height="506" src="https://www.youtube.com/embed/WcGPUq-iT-c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p><iframe frameborder="0" loading="lazy" id="ausha-yJz5" height="220" style="border:none;width:100%;height:220px" src="https://player.ausha.co/index.html?showId=br23DCZ1GnG3&#038;color=%231965a3&#038;playlist=true&#038;podcastId=yJz5WCmNznEj&#038;v=3&#038;playerId=ausha-yJz5"></iframe></p>
<h2>Frequently asked questions</h2>
<h3>Who are the biggest water tech investors in 2026?</h3>
<p>By number of water rounds in my Leviathan database, the most active are Burnt Island Ventures, Echo River Capital, PureTerra Ventures, Emerald Technology Ventures, and HG Ventures. The first four are dedicated water funds. HG Ventures, the corporate venture arm of The Heritage Group, is the only corporate investor in the top five.</p>
<h3>What is corporate venture capital (CVC)?</h3>
<p>Corporate venture capital is venture investing run from inside an operating company rather than an independent fund. Because the parent is not on a limited-partner clock, a CVC like HG Ventures can hold a company for a decade or more without being forced to sell, which is why it can behave more patiently than a traditional fund.</p>
<h3>How do you pitch a water tech VC?</h3>
<p>Lead with the story, not the technology. HG Ventures screens first on whether a founder can explain the market, name their real competition, and tell a clear, articulate story. Founders who open with the technology tend to lose, and at HG the decision to enter due diligence can come the same day you present.</p>
<h3>Is water a good long-term investment?</h3>
<p>Water demand is structural, but the returns mostly sit in private markets rather than public ones, where small-cap water stocks have a long record of drifting down after their IPO. Early-stage private water rounds more than tripled between 2018 and 2025, which is where specialists and corporate venture arms like HG Ventures concentrate.</p>
<h3>What are industrial water reuse and zero liquid discharge (ZLD)?</h3>
<p>Industrial water reuse means treating a plant&#8217;s own wastewater on-site and recycling it back into the process. Zero liquid discharge is the extreme version, where essentially all of the water is recovered and almost nothing is discharged. Rising freshwater costs, tightening discharge rules, and corporate ESG targets are pushing both up the agenda.</p>
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<p class="dww-related" style="margin-top:1.6em;padding-top:1em;border-top:1px solid #e7e3da;font-size:.95em"><strong>Related:</strong> <a href="https://dww.show/cycle-h2o-specialist-water-funds/">Simon Olivier walked me through Cycle H2O&#8217;s de-risking playbook for early-stage water</a></p>
<p>The post <a href="https://dww.show/how-hg-ventures-became-a-top-5-water-tech-investor/">How HG Ventures Quietly Became a Top-5 Water Tech Investor</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>SKion Water: 32 Quiet Deals, One $1.8 Billion Loud Exit</title>
		<link>https://dww.show/skion-water-acquisition-platform/</link>
		
		<dc:creator><![CDATA[Antoine Walter]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 04:01:45 +0000</pubDate>
				<category><![CDATA[Water Tech Business]]></category>
		<category><![CDATA[Ecolab]]></category>
		<category><![CDATA[EnviroChemie]]></category>
		<category><![CDATA[Ovivo]]></category>
		<category><![CDATA[Paques]]></category>
		<category><![CDATA[PFAS]]></category>
		<category><![CDATA[platform strategy]]></category>
		<category><![CDATA[Reinhard Hübner]]></category>
		<category><![CDATA[SKion Water]]></category>
		<category><![CDATA[Susanne Klatten]]></category>
		<category><![CDATA[water M&A]]></category>
		<guid isPermaLink="false">https://dww.show/?p=19638</guid>

					<description><![CDATA[<p>SKion Water, the BMW heiress's water platform, made 32 acquisitions with one disclosed price, then sold Ovivo's Electronics arm to Ecolab for $1.8 billion.</p>
<p>The post <a href="https://dww.show/skion-water-acquisition-platform/">SKion Water: 32 Quiet Deals, One $1.8 Billion Loud Exit</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
]]></description>
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<p><iframe loading="lazy" title="This CEO can&amp;apos;t promise he won&amp;apos;t buy more than 4 Water Companies in 2024!" width="900" height="506" src="https://www.youtube.com/embed/okgiLu-3RYA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p><iframe name="Ausha Podcast Player" frameborder="0" loading="lazy" id="ausha-yJz5" height="420" style="border: none; width:100%; height:420px" src="https://player.ausha.co/index.html?showId=br23DCZ1GnG3&#038;color=%231965a3&#038;playlist=true&#038;podcastId=yJz5WCG7Q40G&#038;v=3&#038;playerId=ausha-yJz5"></iframe></p>
<p>SKion Water is the water technology platform of SKion GmbH, the investment company of Susanne Klatten, and yes, that is the BMW heiress. It is, by my count, the most prolific private buyer of water companies you have never read a deal price for. My Leviathan database holds 32 SKion-family acquisitions from 2012 through 2024, Ovivo and Paques included, and exactly one purchase has a disclosed price. In December 2025, the quiet compounder did something loud: it sold Ovivo&#8217;s Electronics division to Ecolab for roughly 1.8 billion dollars in cash, about twelve times the only price it ever disclosed paying. Three months later, SKion Water&#8217;s CEO Reinhard Hübner took over as Ovivo&#8217;s CEO to rebuild it. I have had him on my podcast three times since 2022, so let us replay the tapes against my database: what he said, what he bought, why he sold, what comes next.</p>
<h2>Who owns SKion Water?</h2>
<p>SKion Water is a subsidiary of SKion GmbH, the wholly-owned investment company of Susanne Klatten, daughter of Herbert and Johanna Quandt and holder of about 19% of BMW. Said plainly: the BMW fortune has spent thirteen years quietly building a water empire.</p>
<p>The man running it never planned to be there. Reinhard Hübner is an operations guy with a PhD in mathematical optimization who spent almost two years inside Thames Water working on leakage, hired into SKion in 2010 because Klatten, as he tells it, did not want an investment banker running her water bets but somebody with an industrial background.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=COxLlHawJRM&amp;t=262s">
<p>First of all, I&#8217;m not an investor. My background is operations. … So water is an accident in my life. … [Mrs. Klatten] had decided she wants to do something entrepreneurial in water … [she] didn&#8217;t want an investment banker or M&amp;A advisor to do this. [She] wanted somebody with an industrial background in water. That&#8217;s why I was hired.</p>
</blockquote><figcaption>Reinhard Hübner, CEO &#183; (don’t) Waste Water podcast S5E1 (2022) &#183; <a href="https://www.youtube.com/watch?v=COxLlHawJRM&amp;t=262s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<p>He built what finance people call a platform, a holding company that grows by buying companies and keeping them rather than flipping them, and it is evergreen: one family&#8217;s permanent capital, no fund clock. The first water moves in 2012 were minority bets, 20% of the Dutch biotech specialist Paques and a stake in Turkey&#8217;s Miranda, and only later was the portfolio grouped into SKion Water as one umbrella, as Reinhard tells it <a href="https://dww.show/the-7-secrets-of-the-water-company-of-the-year-you-shall-absolutely-steal/">on my 2022 tape, after SKion was named Water Company of the Year</a>.</p>
<h2>How many water companies does SKion Water actually buy?</h2>
<p>On my 2022 tape, Reinhard gave me the number: &#8220;We buy 4 to 8 companies every year. Some of them are publicly announced, some not, or just announced at the local markets…&#8221; My deduped Leviathan database shows 32 SKion-family acquisitions from 2012 through 2024, 17 direct and 15 through portfolio companies, with five-deal peaks in 2019 and 2022.</p>
<figure class="dww-figure">
<svg style="display:block;width:100%;height:auto" viewBox="0 0 1200 780" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="SKion Water: 32 acquisitions from 2012 to 2024, 17 direct and 15 through portfolio companies, then 2025: zero acquisitions and one divestment of about $1.8B"><title>SKion Water: every acquisition 2012 to 2025, one square per deal, and the 2025 reversal</title><desc>SKion Water acquisition cadence, one square per deal, 2012 to 2025. Direct acquisitions by SKion Water: 2012: 2, 2013: 1, 2014: 1, 2016: 1, 2019: 2, 2020: 2, 2021: 2, 2022: 3, 2023: 3, total 17. Acquisitions through portfolio companies: 2014: 2, 2016: 1, 2018: 2, 2019: 3, 2020: 1, 2021: 1, 2022: 2, 2024: 3, total 15. Zero acquisitions in 2015, 2017 and 2025. CEO on tape, Apr 2022: We buy 4 to 8 companies every year. CEO on tape, May 2024: We did 4 acquisitions. There&#8217;s 2 more in the pipeline. Sep 2024: Malmberg acquired via ENWA, pipeline deal 1. 2025 reverses the pattern: zero acquisitions and one divestment, Ovivo Electronics sold to Ecolab for about 1.8 billion US dollars. Source: Antoine Walter&#8217;s Leviathan database, post-dedup (2026-06).</desc><rect x="0" y="0" width="1200" height="780" fill="#ffffff"/><text x="24" y="46" font-family="Arial, Helvetica, sans-serif" font-size="42" fill="#0a191d" font-weight="bold">32 acquisitions in 13 years, then the machine reversed</text><text x="24" y="90" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f">SKion Water, 2012 to 2024: 17 direct buys, 15 through portfolio companies</text><text x="24" y="124" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f">2025 breaks the pattern: zero acquisitions, one sale of about $1.8B</text><circle cx="86" cy="190" r="17" fill="#0a191d"/><text x="86" y="200" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#ffffff" font-weight="bold" text-anchor="middle">1</text><text x="112" y="200" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#6b6b6b">CEO on tape, Apr 2022: <tspan fill="#0a191d" font-style="italic">&#8220;We buy 4 to 8 companies every year&#8221;</tspan></text><circle cx="86" cy="226" r="17" fill="#0a191d"/><text x="86" y="236" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#ffffff" font-weight="bold" text-anchor="middle">2</text><text x="112" y="236" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#6b6b6b">CEO on tape, May 2024: <tspan fill="#0a191d" font-style="italic">&#8220;We did 4 acquisitions. There&#8217;s 2 more in the pipeline&#8221;</tspan></text><circle cx="86" cy="262" r="17" fill="#0a191d"/><text x="86" y="272" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#ffffff" font-weight="bold" text-anchor="middle">3</text><text x="112" y="272" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#6b6b6b">Sep 2024: <tspan fill="#0a191d">Malmberg lands via ENWA, pipeline deal 1</tspan></text><line x1="55" y1="560" x2="1180" y2="560" stroke="#0a191d" stroke-width="2.5"/><line x1="100" y1="560" x2="100" y2="568" stroke="#0a191d" stroke-width="2"/><line x1="180" y1="560" x2="180" y2="568" stroke="#0a191d" stroke-width="2"/><line x1="260" y1="560" x2="260" y2="568" stroke="#0a191d" stroke-width="2"/><line x1="340" y1="560" x2="340" y2="568" stroke="#0a191d" stroke-width="2"/><line x1="420" y1="560" x2="420" y2="568" stroke="#0a191d" stroke-width="2"/><line x1="500" y1="560" x2="500" y2="568" stroke="#0a191d" stroke-width="2"/><line x1="580" y1="560" 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text-anchor="middle">2018</text><text x="740" y="600" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f" text-anchor="middle">2020</text><text x="900" y="600" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f" text-anchor="middle">2022</text><text x="1060" y="600" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f" text-anchor="middle">2024</text><g><title>2012: 2 acquisitions, both by SKion Water directly</title><rect x="77" y="514" width="46" height="46" rx="7" fill="#33adff"/><rect x="77" y="461" width="46" height="46" rx="7" fill="#33adff"/></g><g><title>2013: 1 acquisition, by SKion Water directly</title><rect x="157" y="514" width="46" height="46" rx="7" fill="#33adff"/></g><g><title>2014: 3 acquisitions, 1 by SKion Water directly, 2 through portfolio companies</title><rect x="237" y="514" width="46" height="46" rx="7" fill="#33adff"/><rect x="237" y="461" width="46" height="46" rx="7" fill="#ffcc00" 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x="957" y="408" width="46" height="46" rx="7" fill="#33adff"/></g><g><title>2024: 3 acquisitions, all through portfolio companies, including Malmberg via ENWA in Sep 2024</title><rect x="1037" y="514" width="46" height="46" rx="7" fill="#ffcc00" stroke="#b8860b" stroke-width="2"/><rect x="1037" y="461" width="46" height="46" rx="7" fill="#ffcc00" stroke="#b8860b" stroke-width="2"/><rect x="1037" y="408" width="46" height="46" rx="7" fill="#ffcc00" stroke="#b8860b" stroke-width="2"/></g><g><title>2025: zero acquisitions, one divestment: Ovivo Electronics sold to Ecolab for about $1.8B</title><text x="1140" y="544" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#8a8a8a" text-anchor="middle">0</text><path d="M 1117 562 L 1163 562 L 1140 610 Z" fill="#0a191d"/></g><g><title>CEO on tape, Apr 2022: &#8220;We buy 4 to 8 companies every year&#8221;. Visible 2022 total: 5 deals.</title><circle cx="900" cy="268" r="17" fill="#0a191d"/><text x="900" y="278" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#ffffff" font-weight="bold" text-anchor="middle">1</text></g><g><title>CEO on tape, May 2024: &#8220;We did 4 acquisitions. There&#8217;s 2 more in the pipeline&#8221;. Visible 2024 total: 3 deals, all through portfolio companies.</title><circle cx="1060" cy="374" r="17" fill="#0a191d"/><text x="1060" y="384" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#ffffff" font-weight="bold" text-anchor="middle">2</text></g><g><title>Sep 2024: Malmberg acquired via ENWA, pipeline deal 1</title><circle cx="1060" cy="431" r="16" fill="#0a191d" stroke="#ffffff" stroke-width="2.5"/><text x="1060" y="441" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#ffffff" font-weight="bold" text-anchor="middle">3</text></g><rect x="24" y="634" width="34" height="34" rx="6" fill="#33adff"/><text x="70" y="661" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f">Bought by SKion Water directly: 17 deals</text><rect x="24" y="680" width="34" height="34" rx="6" fill="#ffcc00" stroke="#b8860b" stroke-width="2"/><text x="70" y="707" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f">Bought through a portfolio company: 15 deals</text><text x="1180" y="652" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#0a191d" font-weight="bold" text-anchor="end">2025: 0 buys, 1 sale</text><text x="1180" y="686" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f" text-anchor="end">Ovivo Electronics sold to Ecolab</text><text x="1180" y="720" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#4f4f4f" text-anchor="end">for about <tspan fill="#0a191d" font-weight="bold">$1.8B</tspan></text><text x="24" y="758" font-family="Arial, Helvetica, sans-serif" font-size="28" fill="#6b6b6b">Source: Antoine Walter&#8217;s Leviathan database, post-dedup (2026-06)</text></svg><figcaption>One square per deal: 32 SKion Water acquisitions from 2012 to 2024, 17 direct and 15 through portfolio companies, then 2025 reverses: zero buys and one sale of about $1.8B. Source: my Leviathan database, post-dedup (2026-06).</figcaption></figure>
<p>My count and his do not match, so let me walk the gap. The twelve months before the conversation I published in May 2024 show three on the public record: Sanpure in India, VIGAflow in Chile, E2metrix in Quebec. Reinhard says four; his own 2022 caveat reconciles it: some deals are never announced, and a public-record database structurally undercounts a buyer who does not brag. I also removed eight duplicate records my own pipeline had double-ingested before quoting anything (counting is harder than it looks, for me too).</p>
<p>A bolt-on is a smaller acquisition by a company you already own, and SKion runs on them: Ovivo alone made six since 2018, the same pattern <a href="https://dww.show/h2o-innovation-acquisition-playbook/">H2O Innovation ran for 25 years</a>.</p>
<h2>What SKion looks for before it buys</h2>
<p>&#8220;In a technology acquisition, you have to get your head around the technology,&#8221; Reinhard says, and he means it physically: sometimes SKion buys one unit of a machine and tests it before buying the company, and he once put on the gear for digester diving himself (a real job, look it up, and pray you never need it). The scope rule is just as plain: &#8220;At heart, we are a treatment company,&#8221; meaning water and wastewater treatment plus the services and consumables around it, and explicitly not pipes and networks.</p>
<p>And then there is the discipline rule, which is where his dry side shows, because some business plans he gets pitched assume revenue physics nobody has ever observed.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=okgiLu-3RYA&amp;t=712s">
<p>There&#8217;s still amazing business plans where you wonder how somebody with a non-differentiated technology … wants to go to 100 million revenue in 3, 4 years and then have 50 million in profits. I mean, if it was that easy, I would be on a beach now and not in an airport hotel in London, right?</p>
</blockquote><figcaption>Reinhard Hübner, CEO &#183; (don’t) Waste Water podcast S11 bonus (2024) &#183; <a href="https://www.youtube.com/watch?v=okgiLu-3RYA&amp;t=712s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<p>His own distinction is worth keeping: with a system integrator, the reference plants tell you whether they can do the job, while a new technology has to prove itself across many different applications before you can trust it.</p>
<h2>Who sells their water company to SKion?</h2>
<p>At least 9 of the 32 acquisitions in my database have a documented family or founder on the selling side. ENWA came from the Hanssen family explicitly as a succession-planning sale, GEAL from its two founders, Malmberg Water from a family-owned Swedish group, and the founders of Faxon and Sanpure both stayed on as shareholders. Succession, much more than auctions, is this platform&#8217;s native deal flow.</p>
<p>On the 2025 tape, Reinhard explained why that works, the closest thing to a sales pitch I ever heard from him. SKion will never be the highest bidder, he says, because it sells permanence instead: by his telling, nobody left Ovivo after SKion bought it off the stock market. Then comes the line I keep replaying.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=SvEgDxLJMp8&amp;t=352s">
<p>Can I buy a company that has been through 3 private equities and give that speech? After 3 private equities … the train has left the station. Companies that are still owned by a founder or a family or something, they get it. They get that story because they know what it&#8217;s like. They meet their employees at the bakery or the supermarket in the morning, right?</p>
</blockquote><figcaption>Reinhard Hübner, CEO &#183; (don’t) Waste Water podcast S13E17 (2025) &#183; <a href="https://www.youtube.com/watch?v=SvEgDxLJMp8&amp;t=352s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<p>A succession sale, to give it its name, is a founder or family handing over a business they cannot or do not want to run into the next generation, and it is the one situation where the buyer&#8217;s story can beat the buyer&#8217;s price. If you want to see who else hunts in that pond, I keep <a href="https://dww.show/the-ultimate-water-investor-database/">a map of every investor active in water tech</a>.</p>
<h2>What is the turnover of SKion Water?</h2>
<p>There are no public filings, because SKion Water is private, so the only first-party numbers in existence are on my tapes. On the 2024 one, Reinhard told me: &#8220;If you take 2020 as a reference year, we almost tripled in turnover between 2020 and now. We were $500 million-ish in 2020. We&#8217;re $1.4 billion budgeted this year.&#8221; The 2025 tape adds the proof-of-method on one branch: EnviroChemie had 90 million euros of turnover when SKion bought it in 2013, and the group around it does 350 million today.</p>
<figure class="dww-figure">
<svg style="display:block;width:100%;height:auto" viewBox="0 0 1200 712" xmlns="http://www.w3.org/2000/svg" role="img" aria-labelledby="fig2r-title fig2r-desc"><title id="fig2r-title">SKion Water revenue: $500M in 2020 to $1.4B budgeted for 2024, per the only figures on record</title><desc id="fig2r-desc">Two-panel figure. Left, dollar panel: SKion Water group revenue shown as exactly two data points, $500M in 2020 and $1.4B budgeted for 2024, joined by a dashed line labeled about 2.8x in 4 years, no data in between; context ticks mark Ovivo acquired in 2016 and the Dec 2025 sale of Ovivo Electronics to Ecolab for about $1.8B, which came after both figures. Right, euro inset on its own axis: EnviroChemie had 90 million euros turnover when bought in 2013, and the group around it stood at 350 million euros of turnover as stated in Nov 2025. Every number is a CEO statement made on the (don&#8217;t) Waste Water podcast; SKion Water is private and publishes no figures.</desc><rect x="0" y="0" width="1200" height="712" fill="#ffffff"/><text x="48" y="70" font-family="'Glypha Pro', Georgia, 'Times New Roman', serif" font-size="46" font-weight="700" fill="#0a191d">From $500M to $1.4B, on the CEO&#8217;s word alone</text><text x="48" y="114" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="29" fill="#666666">SKion Water is private, zero filings: these figures exist nowhere but on tape</text><text x="48" y="170" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30"><tspan font-weight="700" fill="#0a191d">Group revenue, US dollars</tspan><tspan fill="#666666">: the only two on record</tspan></text><text x="96" y="222" font-family="Georgia, 'Times New Roman', serif" font-size="26" font-style="italic" fill="#0a191d">&#8220;$500 million-ish in 2020.</text><text x="96" y="256" font-family="Georgia, 'Times New Roman', serif" font-size="26" font-style="italic" fill="#0a191d">We&#8217;re $1.4 billion</text><text x="96" y="290" font-family="Georgia, 'Times New Roman', serif" font-size="26" font-style="italic" fill="#0a191d">budgeted this year.&#8221;</text><text x="96" y="322" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="24" fill="#8a8a8a">Reinhard H&#252;bner, May 2024</text><line x1="90" y1="450" x2="710" y2="450" stroke="#0a191d" stroke-width="2"/><text x="80" y="458" text-anchor="end" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" fill="#999999">$0</text><line x1="370" y1="392" x2="370" y2="446" stroke="#c9ced0" stroke-width="2.5" stroke-dasharray="3 8" stroke-linecap="round"/><line x1="586" y1="248" x2="586" y2="446" stroke="#c9ced0" stroke-width="2.5" stroke-dasharray="3 8" stroke-linecap="round"/><line x1="383" y1="361" x2="573" y2="235" stroke="#8a8a8a" stroke-width="3" stroke-dasharray="11 9"/><text x="464" y="276" text-anchor="middle" transform="rotate(-33.5 464 276)" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="27" font-weight="700" fill="#0a191d">about 2.8x in 4 years</text><text x="495" y="323" text-anchor="middle" transform="rotate(-33.5 495 323)" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="25" font-style="italic" fill="#8a8a8a">no data in between</text><circle cx="370" cy="370" r="19" fill="none" stroke="#33adff" stroke-width="2" opacity="0.5"/><circle cx="370" cy="370" r="13" fill="#33adff" stroke="#0a191d" stroke-width="3"/><text x="344" y="381" text-anchor="end" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">$500M</text><circle cx="586" cy="226" r="19" fill="none" stroke="#33adff" stroke-width="2" opacity="0.5"/><circle cx="586" cy="226" r="13" fill="#33adff" stroke="#0a191d" stroke-width="3"/><text x="610" y="206" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="38" font-weight="700" fill="#0a191d">$1.4B</text><text x="614" y="238" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="25" fill="#8a8a8a">budgeted</text><line x1="154" y1="442" x2="154" y2="458" stroke="#999999" stroke-width="2.5"/><text x="154" y="488" text-anchor="middle" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="27" fill="#666666">2016</text><text x="154" y="516" text-anchor="middle" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="25" fill="#8a8a8a">Ovivo acquired</text><text x="370" y="488" text-anchor="middle" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="27" fill="#666666">2020</text><text x="586" y="488" text-anchor="middle" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="27" fill="#666666">2024</text><path d="M690 440 L700 450 L690 460 L680 450 Z" fill="#ffffff" stroke="#0a191d" stroke-width="2.5"/><text x="690" y="488" text-anchor="middle" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="27" fill="#666666">Dec 2025</text><text x="756" y="516" text-anchor="end" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="25" fill="#8a8a8a">Ovivo Electronics</text><text x="756" y="544" text-anchor="end" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="25" fill="#8a8a8a">sold to Ecolab</text><rect x="780" y="170" width="372" height="490" rx="14" fill="#f6f7f8" stroke="#dcdfe1" stroke-width="2"/><text x="804" y="216" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="29" font-weight="700" fill="#0a191d">Meanwhile, in euros</text><text x="804" y="248" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="25" fill="#666666">kept off the dollar axis</text><text x="804" y="300" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" fill="#0a191d">EnviroChemie, bought 2013</text><rect x="804" y="314" width="74.6" height="34" rx="6" fill="#ffcc00" stroke="#d9ad00" stroke-width="2"/><text x="893" y="340" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="27" font-weight="700" fill="#0a191d">&#8364;90M</text><text x="804" y="404" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" fill="#0a191d">The group around it now</text><rect x="804" y="418" width="290" height="34" rx="6" fill="#ffcc00" stroke="#d9ad00" stroke-width="2"/><text x="1082" y="444" text-anchor="end" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="27" font-weight="700" fill="#0a191d">&#8364;350M</text><text x="804" y="496" font-family="Georgia, 'Times New Roman', serif" font-size="26" font-style="italic" fill="#0a191d">&#8220;When we bought</text><text x="804" y="527" font-family="Georgia, 'Times New Roman', serif" font-size="26" font-style="italic" fill="#0a191d">EnviroChemie in 2013,</text><text x="804" y="558" font-family="Georgia, 'Times New Roman', serif" font-size="26" font-style="italic" fill="#0a191d">it had &#8364;90 million</text><text x="804" y="589" font-family="Georgia, 'Times New Roman', serif" font-size="26" font-style="italic" fill="#0a191d">turnover. The group today</text><text x="804" y="620" font-family="Georgia, 'Times New Roman', serif" font-size="26" font-style="italic" fill="#0a191d">has &#8364;350 million turnover.&#8221;</text><text x="804" y="648" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="24" fill="#8a8a8a">Reinhard H&#252;bner, Nov 2025</text><path d="M50 569 L58 577 L50 585 L42 577 Z" fill="#ffffff" stroke="#0a191d" stroke-width="2"/><text x="72" y="584" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" fill="#666666">After these numbers: in Dec 2025, SKion sold Ovivo</text><text x="72" y="614" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" fill="#666666">Electronics, a large semiconductor water business,</text><text x="72" y="644" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" fill="#666666">to Ecolab for about $1.8B. All figures above predate it.</text><text x="48" y="694" font-family="'DIN Next W1G', Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" fill="#999999">Source: CEO statements on the (don&#8217;t) Waste Water podcast (May 2024, Nov 2025).</text></svg><figcaption>From $500M in 2020 to $1.4B budgeted for 2024: the only group revenue figures SKion Water has ever given, both stated on my podcast and both before the Dec 2025 sale of Ovivo Electronics to Ecolab. Source: CEO statements on the (don&#8217;t) Waste Water podcast (May 2024, Nov 2025).</figcaption></figure>
<p>Stranger still is how little machinery sits on top. SKion Water is a decentralized holding, meaning the companies keep their names, management, and culture, and the center stays so thin that a group budgeted at 1.4 billion dollars had, by Reinhard&#8217;s own 2025 account, no group treasury at all. The price of that choice is real, since European reporting rules like CSRD assume a center that produces paperwork, so a SKion Water Academy now trains the companies instead.</p>
<h2>Why did SKion sell Ovivo&#8217;s Electronics business to Ecolab?</h2>
<p>On August 12, 2025, Ovivo and SKion announced the sale of the Electronics division (ultrapure water for chipmakers) to Ecolab; it closed December 16, 2025, for roughly 1.8 billion US dollars, all cash. For scale: the 2016 take-private, alongside Quebec pension fund CDPQ (30%), paid C$4.00 a share, about 185 million Canadian dollars (142 million US then), the only price SKion ever disclosed. Quick maths: 1.8 billion over 142 million means one division sold for over twelve times the entire company&#8217;s 2016 valuation.</p>
<p>Why sell, when the pitch is permanence? The market answer, 2025: &#8220;valuations have gone up to a level that personally I think long-term is not healthy,&#8221; which politely means: offered silly money, even a permanent owner does the math. His portfolio answer was already on my 2022 tape.</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=COxLlHawJRM&amp;t=1508s">
<p>When EnviroChemie talks about ultra-pure water, they talk about pharma, water for injection. When you ask an Ovivo guy about water for injection, it&#8217;s way too dirty to even think of taking it seriously because what we inject into the body is far dirtier than what we need for semiconductors … you drink a few liters of that, you die.</p>
</blockquote><figcaption>Reinhard Hübner, CEO &#183; (don’t) Waste Water podcast S5E1 (2022) &#183; <a href="https://www.youtube.com/watch?v=COxLlHawJRM&amp;t=1508s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<p>A carve-out is selling one division while keeping the rest; this one cut cleanly because semiconductor water shared nothing with its siblings; Ecolab&#8217;s release names its motive: a bigger position along the AI value chain. I dissected the consequences in <a href="https://www.linkedin.com/pulse/what-ovivo-deal-changing-you-antoine-walter-qkbpe" target="_blank" rel="noopener">What the Ovivo Deal is Changing for YOU</a>, and the next one is a click away <a href="https://www.linkedin.com/newsletters/don-t-waste-water-6884833968848474112/" target="_blank" rel="noopener">subscribe</a>.</p>
<h2>What happens to Ovivo now?</h2>
<p>Three weeks before the deal closed, I sat with Reinhard and the Ovivo team, and he set a clock on the record: &#8220;In 10 years, Ovivo will be back at the size where it is today. No doubt.&#8221; The ingredients he names are specific: Cembrane&#8217;s silicon carbide membranes rolled out across the whole group, PFAS destruction as a second growth engine, and a North American industrial business modeled on Europe&#8217;s 350-million-euro EnviroChemie group, targeted at 200 to 300 million dollars. His timeline answer could come from a project manager: &#8220;Give me 18 [months], because first we need to close the transaction.&#8221;</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=SvEgDxLJMp8&amp;t=284s">
<p>I need a platform first. We need something inorganic. … You can start from scratch to hire some good people and build an industrial business, but then it&#8217;s not gonna be finished before I retire. And I&#8217;m not gonna retire soon, so no, we need to expedite this a bit.</p>
</blockquote><figcaption>Reinhard Hübner, CEO &#183; (don’t) Waste Water podcast S13E17 (2025) &#183; <a href="https://www.youtube.com/watch?v=SvEgDxLJMp8&amp;t=284s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<p>The carve-out mechanics are unglamorous and he does not hide them: transition services, the contractual period where the seller keeps running systems for the buyer, people moving between entities, plus the odd bonus that Ovivo&#8217;s head office, drilled by listed-company years, now lends the group capabilities it never built. Then, four months after our conversation, came the kicker: on March 31, 2026, Reinhard himself took over as Ovivo&#8217;s CEO, succeeding Marc Barbeau, on top of his SKion Water duties. The man who opened my 2022 tape with &#8220;I&#8217;m not an investor&#8221; went from operator to investor and back to operator, and he owned his words doing it.</p>
<p><iframe loading="lazy" title="Ovivo&amp;apos;s Bold Vision: Back to Full Size in One Decade!" width="900" height="506" src="https://www.youtube.com/embed/SvEgDxLJMp8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p><iframe name="Ausha Podcast Player" frameborder="0" loading="lazy" id="ausha-b5Dn" height="420" style="border: none; width:100%; height:420px" src="https://player.ausha.co/index.html?showId=br23DCZ1GnG3&#038;color=%231965a3&#038;playlist=true&#038;podcastId=b5DnMCAKQYN7&#038;v=3&#038;playerId=ausha-b5Dn"></iframe></p>
<h2>Scoring the slowdown promise, two years on</h2>
<p>This has become a running gag between us, and I planted it in the episode&#8217;s cold open: every conversation with Reinhard or his colleague Dirk Brusis starts with some variant of &#8220;actually, we are slowing it down a bit.&#8221; Then, minutes later in the same conversation: &#8220;We did 4 acquisitions, there&#8217;s 2 more in the pipeline.&#8221;</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=okgiLu-3RYA&amp;t=16s">
<p>Every time they answer me something like, &#8216;Actually, we are slowing it down a bit,&#8217; you can see it in their eyes, they believe deeply that they are really slowing down. But then, in the same conversation just minutes later, you&#8217;ll hear, &#8216;We did 4 acquisitions, there&#8217;s 2 more in the pipeline.&#8217;</p>
</blockquote><figcaption>Antoine Walter, episode cold open &#183; (don’t) Waste Water podcast S11 bonus (2024) &#183; <a href="https://www.youtube.com/watch?v=okgiLu-3RYA&amp;t=16s" target="_blank" rel="noopener">hear it</a></figcaption></figure>
<p>So let us score the May 2024 claims with two years of hindsight. Pipeline deal number one materialized four months later, when Malmberg Water joined through ENWA in September 2024, a lovely Russian doll given that ENWA itself had only been bought the year before. Pipeline deal number two never surfaced publicly, which means it either quietly closed or quietly died, and I genuinely cannot tell you which. And 2025 closed with zero visible acquisitions and one 1.8 billion dollar sale, so the slowdown finally arrived, in the loudest way available to a quiet company, though his own wave theory (&#8220;you acquire and then at some point you also have to do the homework&#8221;) plus the 18-month rebuild clock say the machine restarts soon.</p>
<h2>What does the EPA&#8217;s PFAS rule have to do with a German buyer?</h2>
<p>On April 10, 2024, the US EPA announced the first federal drinking water limits for PFAS, the synthetic &#8220;forever chemicals&#8221;: 4 parts per trillion for PFOA and PFOS, with compliance due by 2029. A part per trillion is roughly one drop in twenty Olympic pools. Days later, at the Global Water Summit in London, Reinhard said the quiet part: &#8220;It&#8217;s hard to achieve and it&#8217;s impossible to pay for, but PFAS is a real problem…&#8221;</p>
<p>By May 2026, the EPA had come most of the way to his position, proposing to keep the PFOA and PFOS limits but extend compliance to 2031, and to rescind the other compounds&#8217; limits entirely. The affordability call aged well, and it explains the buying: SKion first invested in, then acquired E2metrix, the Quebec electrochemical PFAS-destruction company, because destroying the molecule where you catch it beats trucking contaminated filter media around. On the 2025 tape, PFAS is an Ovivo rebuild pillar, with the know-how sitting squarely in North America (&#8220;nobody knows more about PFAS than these guys here&#8221;, and, as he corrected himself, girls).</p>
<figure class="dww-quote-card">
<blockquote cite="https://www.youtube.com/watch?v=okgiLu-3RYA&amp;t=847s">
<p>Nothing in the water industry will happen in 12 months on large scale, right? 12 years maybe. But if we get one or two systems in the next 12 months where we show that we can do on site PFAS destruction in a way that safely eliminates it … then that would be nice for us and also important for this problem.</p>
</blockquote><figcaption>Reinhard Hübner, CEO &#183; (don’t) Waste Water podcast S11 bonus (2024) &#183; <a href="https://www.youtube.com/watch?v=okgiLu-3RYA&amp;t=847s" target="_blank" rel="noopener">hear him say it</a></figcaption></figure>
<h2>The buyers&#8217; leaderboard nobody publishes</h2>
<p>Since I have the database open anyway, here is SKion next to everyone else, because the biggest buyers in water are not who you think. By distinct targets 2012 to 2025 in my Leviathan database, the volume kings are utility consolidators and point-of-use roll-ups: American Water 145, Essential Utilities 128, Waterlogic 99. A roll-up is the strategy of buying many small similar businesses to build one big one, and buying ten municipal systems a year, every year, is a different sport from buying technology companies.</p>
<figure class="dww-figure">
<svg style="display:block;width:100%;height:auto" viewBox="0 0 1200 900" xmlns="http://www.w3.org/2000/svg" role="img" aria-labelledby="fig3lb-title fig3lb-desc"><title id="fig3lb-title">Water&#8217;s busiest buyers play a different game</title><desc id="fig3lb-desc">Horizontal bar leaderboard of water&#8217;s most prolific acquirers by distinct targets, 2012 to 2025, split into two games on one shared scale. The volume game, utility consolidators and point-of-use roll-ups: American Water 145, Essential Utilities 128, Waterlogic 99, Water Intelligence 44. The technology game, the sport SKion actually plays: Suez 48, Stantec 48, the SKion Water family at 30 distinct targets across 32 deals, highlighted in gold with 1 disclosed price, and Evoqua 28, absorbed by Xylem in 2023. All counts follow the corpus-wide duplicate cleanup of June 2026; only SKion&#8217;s count is additionally per-company, article-grade deduplicated.</desc><rect width="1200" height="900" fill="#ffffff"/><rect x="44" y="30" width="64" height="8" rx="4" fill="#ffcc00"/><text x="44" y="88" font-family="Georgia, 'Times New Roman', serif" font-size="44" font-weight="700" fill="#0a191d">Water&#8217;s busiest buyers play a different game</text><text x="44" y="126" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#555555">Distinct targets per buyer, 2012-2025</text><text x="44" y="188" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#0a191d">The volume game</text><text x="340" y="188" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#666666">utility consolidators and point-of-use roll-ups</text><text x="384" y="236" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#0a191d">American Water</text><rect x="400" y="206" width="660" height="40" rx="6" fill="#999999"/><text x="1074" y="236" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">145</text><text x="384" y="294" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#0a191d">Essential Utilities</text><rect x="400" y="264" width="583" height="40" rx="6" fill="#999999"/><text x="997" y="294" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">128</text><text x="384" y="352" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#0a191d">Waterlogic</text><rect x="400" y="322" width="451" height="40" rx="6" fill="#999999"/><text x="865" y="352" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">99</text><text x="384" y="410" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#0a191d">Water Intelligence</text><rect x="400" y="380" width="200" height="40" rx="6" fill="#999999"/><text x="614" y="410" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">44</text><line x1="44" y1="452" x2="1157" y2="452" stroke="#ececec" stroke-width="2"/><text x="44" y="498" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="32" font-weight="700" fill="#0a191d">The technology game</text><text x="392" y="498" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" fill="#666666">the sport SKion actually plays</text><text x="384" y="546" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#0a191d">Suez</text><rect x="400" y="516" width="218" height="40" rx="6" fill="#33adff"/><text x="632" y="546" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">48</text><text x="384" y="604" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#0a191d">Stantec</text><rect x="400" y="574" width="218" height="40" rx="6" fill="#33adff"/><text x="632" y="604" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">48</text><text x="384" y="662" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" font-weight="700" fill="#0a191d">SKion Water family</text><rect x="400" y="632" width="137" height="40" rx="6" fill="#ffcc00"/><text x="551" y="662" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">30</text><text x="611" y="662" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="28" font-weight="700" fill="#0a191d">30 targets across 32 deals, 1 disclosed price</text><text x="384" y="720" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="30" fill="#0a191d">Evoqua</text><rect x="400" y="690" width="127" height="40" rx="6" fill="#33adff"/><text x="541" y="720" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="36" font-weight="700" fill="#0a191d">28</text><text x="601" y="720" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" font-style="italic" fill="#888888">absorbed by Xylem in 2023</text><line x1="44" y1="766" x2="1157" y2="766" stroke="#e0e0e0" stroke-width="2"/><text x="44" y="800" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" font-style="italic" fill="#888888">All counts follow the corpus-wide duplicate cleanup of June 2026; only SKion&#8217;s count is</text><text x="44" y="832" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" font-style="italic" fill="#888888">additionally per-company, article-grade deduplicated.</text><text x="44" y="872" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" fill="#888888">Source: Antoine Walter&#8217;s Leviathan database, distinct targets 2012-2025</text><text x="1157" y="872" text-anchor="end" font-family="'Helvetica Neue', Helvetica, Arial, sans-serif" font-size="26" font-weight="700" fill="#0a191d">dww.show</text></svg><figcaption>All counts follow the corpus-wide duplicate cleanup of June 2026; only SKion&#8217;s count is additionally per-company, article-grade deduplicated. Source: my Leviathan database, distinct targets 2012-2025.</figcaption></figure>
<p>Filter for the technology game SKion actually plays and the tier reads: Suez 48, the engineering consolidator Stantec 48, Evoqua 28 before Xylem absorbed it in 2023, and SKion right among them with 30 distinct targets across its 32 deals. One difference: every other name there publishes prices, files accounts, or answers to shareholders, while SKion discloses essentially nothing and answers to one family. Which is why you read it the way we just did: three tapes, four years apart, checked against a deal graph it never knew existed.</p>
<h2>FAQ</h2>
<h3>Who owns SKion Water?</h3>
<p>SKion Water is a subsidiary of SKion GmbH, the investment company wholly owned by Susanne Klatten, the BMW heiress and Germany&#8217;s wealthiest woman. It groups her water technology holdings (Ovivo, Paques, EnviroChemie, ELIQUO, Adasa, ENWA, and others) under one umbrella, led by Reinhard Hübner, who has run Klatten&#8217;s water investments since 2010.</p>
<h3>What is the turnover of SKion Water?</h3>
<p>No public filings exist. The only first-party figures are Reinhard Hübner&#8217;s statements on my podcast: roughly $500 million in 2020 and $1.4 billion budgeted for 2024, before the 2025 sale of Ovivo&#8217;s Electronics division removed a large semiconductor-water business from the group.</p>
<h3>Who owns Ovivo?</h3>
<p>SKion Water has owned Ovivo since the 2016 take-private (70% at first, 100% since 2020, after buying out partner CDPQ). Ovivo&#8217;s Electronics division was sold to Ecolab in December 2025; the rest of Ovivo remains a SKion Water company, with Reinhard Hübner as CEO since March 2026.</p>
<h3>How many companies does SKion Water buy per year?</h3>
<p>Reinhard Hübner&#8217;s own figure is 4 to 8 per year, including deals that are never publicly announced. My Leviathan database verifies 32 SKion-family acquisitions from 2012 to 2024, averaging about 2.5 visible deals per year with peaks of five in 2019 and 2022.</p>
<h3>Why did SKion sell Ovivo&#8217;s Electronics business?</h3>
<p>Two reasons on tape, one in Ecolab&#8217;s release: semiconductor ultrapure water shared zero overlap with the rest of the portfolio, valuations had risen to levels the CEO called long-term not healthy, and Ecolab paid roughly $1.8 billion in cash to extend its AI-and-semiconductor water platform.</p>
<h3>Will Ovivo grow back after the Ecolab deal?</h3>
<p>That is the stated plan: &#8220;back at the size where it is today&#8221; within ten years, built on Cembrane&#8217;s silicon carbide membranes, PFAS destruction, and a new North American industrial water business targeting $200 to 300 million in turnover, with Reinhard Hübner now running Ovivo directly.</p>
<h2>The thing to watch is the deals nobody announces</h2>
<p>I will leave you with the two bets Reinhard says come next. One is water recycling, since &#8220;the water is running out in many places,&#8221; and he now counts Germany among them, a sentence he admits he never expected to say. The other is modular, off-site plant building, factories assembling treatment plants from forty-foot modules so nobody has to run a multi-year construction site inside a customer&#8217;s facility. Map those two onto a fragmented industry where maybe a hundred companies worldwide have the profile to become platforms (I ran that screen in my newsletter, and the bottleneck is real), and you get a fairly precise picture of SKion&#8217;s next decade: more family successions, more quiet local-market deals, and somewhere down the line, the rebuilt Ovivo proving the model twice. The press releases will tell you almost nothing, and that is rather the point: with SKion Water, the deals worth knowing about are precisely the ones nobody announces, which is why I will keep my database open and the microphone on.</p>
<h2>Sources</h2>
<ol>
<li>Bloomberg Billionaires Index, “Susanne Klatten” &#183; <a href="https://www.bloomberg.com/billionaires/profiles/susanne-klatten/" target="_blank" rel="noopener">www.bloomberg.com</a></li>
<li>SKion Water, “About us” &#183; <a href="https://www.skionwater.com/en/about-us.html" target="_blank" rel="noopener">www.skionwater.com</a></li>
<li>Ecolab, “Ecolab Closes Acquisition of Ovivo’s Electronics Ultrapure Water Business”, December 2025 &#183; <a href="https://www.ecolab.com/news/2025/12/ecolab-closes-acquisition-of-ovivo-s-electronics-ultrapure-water-business" target="_blank" rel="noopener">www.ecolab.com</a></li>
<li>Evertiq, “Ecolab to acquire Ovivo’s electronics business for $1.8 billion”, August 15, 2025 &#183; <a href="https://evertiq.com/news/2025-08-15-ecolab-to-acquire-ovivos-electronics-business-for-18-billion" target="_blank" rel="noopener">evertiq.com</a></li>
<li>Ovivo, “Ovivo announces Completion of Acquisition by SKion and la Caisse”, September 2016 &#183; <a href="https://www.ovivowater.com/en/news/ovivo-announces-completion-of-acquisition-by-skion-and-la-caisse/" target="_blank" rel="noopener">www.ovivowater.com</a></li>
<li>Water Online, “SKion And La Caisse Partner To Acquire Ovivo For Cash Consideration Of $4.00 Per Share; 38% 30-Day VWAP Premium”, July 2016 &#183; <a href="https://www.wateronline.com/doc/skion-la-caisse-partner-ovivo-cash-consideration-share-vwap-premium-0001" target="_blank" rel="noopener">www.wateronline.com</a></li>
<li>PE Hub, “Ovivo to be acquired by SKion, CDPQ in $185 mln deal”, 2016 &#183; <a href="https://www.pehub.com/3343046/" target="_blank" rel="noopener">www.pehub.com</a></li>
<li>SKion Water, “Malmberg Water becomes part of ELIQUO”, September 17, 2024 &#183; <a href="https://www.skionwater.com/en/news.html" target="_blank" rel="noopener">www.skionwater.com</a></li>
<li>Ovivo, “Ovivo Announces Leadership Transition”, January 2026 &#183; <a href="https://www.ovivowater.com/en/news/ovivo-announces-leadership-transition/" target="_blank" rel="noopener">www.ovivowater.com</a></li>
<li>Smart Water Magazine, “Marc Barbeau to step down as Ovivo CEO, Reinhard Hübner named successor”, January 2026 &#183; <a href="https://smartwatermagazine.com/news/smart-water-magazine/marc-barbeau-step-down-ovivo-ceo-reinhard-hubner-named-successor" target="_blank" rel="noopener">smartwatermagazine.com</a></li>
<li>Federal Register, “PFAS National Primary Drinking Water Regulation”, April 26, 2024 &#183; <a href="https://www.federalregister.gov/documents/2024/04/26/2024-07773/pfas-national-primary-drinking-water-regulation" target="_blank" rel="noopener">www.federalregister.gov</a></li>
<li>US EPA, “Proposed PFOA and PFOS Compliance Extension Rule”, proposed May 18, 2026 &#183; <a href="https://www.epa.gov/sdwa/proposed-pfoa-and-pfos-compliance-extension-rule" target="_blank" rel="noopener">www.epa.gov</a></li>
<li>US EPA, “EPA Announces It Will Keep Maximum Contaminant Levels for PFOA, PFOS”, May 2025 &#183; <a href="https://www.epa.gov/newsreleases/epa-announces-it-will-keep-maximum-contaminant-levels-pfoa-pfos" target="_blank" rel="noopener">www.epa.gov</a></li>
<li>White &amp; Case, “EPA partially rolls back PFAS drinking water rule”, 2026 &#183; <a href="https://www.whitecase.com/insight-alert/epa-partially-rolls-back-pfas-drinking-water-rule" target="_blank" rel="noopener">www.whitecase.com</a></li>
</ol>
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<p>The post <a href="https://dww.show/skion-water-acquisition-platform/">SKion Water: 32 Quiet Deals, One $1.8 Billion Loud Exit</a> appeared first on <a href="https://dww.show">(don&#039;t) Waste Water</a>.</p>
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